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New Twists on Traditional Marketing

Lisa Hales, VP MarketingArmy Aviation Center Federal Credit Union

Marketing• –noun 1. the act of buying or selling

in a market. • 2. the total of activities involved in

the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling.

(from dictionary.com)

Facebook, Twitter & Blog

• Do you have one?• How much time does it take?• Content• Driving members to the sites

6 Ways to Avoid a Social Media Catastrophe

• Fight social media fire with social media water. Be it Facebook, Twitter or another network, always make sure you are in the same medium as your customers.

• Context matters. If you are responding to a tweet, make sure you aren’t responding to the final of a series of tweets, as you could end up looking foolish.

• Apologies matter. If you are going to apologize to your customers, you’d better mean it.

• Don’t bite the hand that feeds you. Don’t mock or belittle your customers. It’s a bad move.

• It matters who steers the ship. It pays to trust your staff, but make sure the person running your social media front has the sensibility and the training that you can rely on.

• Avoid “The Streisand Effect.” Sometimes, you are the problem. By trying to cover up or mend mistakes,  you may be perpetuating them. Focus efforts on shutting down, not causing, the media hype.

Live from #SXSW: 6 ways to avoid a social media catastropheLive from #SXSW: 6 ways to avoid a social media catastropheBy Guest Blogger on March 13, 2011By Guest Blogger on March 13, 2011

Education & Youth

• Education to students• Boys & Girls Clubs• In-school Credit Unions• Jr. ROTC check classes• Annual scholarships• Resources

Resources

• NEFE (hsfpp.nefe.org)• Money Matters• Practical Money Matters• WhatsMyScore.org• PracticalMoneySkills.com

Community Involvement

• Plan• Things to look for• Ask for input• Fundraising suggestions

SEGs

• Email newsletter article each week

• Two-side flyer with benefits• Employee of the month gifts• Flyers/brochures in

breakroom• HR sign-up package

SEG Examples

Press Releases

• Take pictures!• Take more pictures!• Send in PR for all events, no

matter how small

Some Budget Stretching Ideas

• Sign a contract• Ask for bonuses – free remotes,

extra ads, sponsorships• Don’t agree to the price they ask,

ask for something a little better• Participate in the LSCU Cooperative

Advertising Campaign

Lisa HalesVP of Marketing

lhales@aacfcu.com334.598.4411 x 1307

Fax: 334.598.4711

PO Drawer 8Daleville, AL 36322