HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

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HAF XB Sales Kit

Nick ChenGlobal MKTG Dept.2012 Sep.

1. Introduction2. Cooler Master Case Series3. Positioning4. Product Highlights5. Specifications6. Comparison of HAF series7. Competitor Comparison- Test

Bench8. Competitor Comparison- LAN

Case9. Summary – Selling Points

Agenda

Introduction

The Cooler Master HAF XB takes the famous High Air Flow series to a revolutionary new form factor with extreme cooling performance. The removable horizontal mainboard tray and large mesh top and front panels with two 120mm front fans create a powerful front to back airflow. Despite its compact rugged design, there is plenty of space for even the tallest high performance tower heatsinks, thick watercooling radiators and up to 3 of the longest high end graphics cards. Within seconds the side panels with their rigid carry handles and the top mesh panel can be removed, transforming the HAF XB into a Test bench with direct access to the hardware. The front panel features two USB 3.0 SuperSpeed ports as well as 2 SSD compatible X-dock slots for lightning fast data transfers.

Cooler Master Case Series

COSMOS Series

- Ultra High-End

HAF Series

- Enthusiast Case

Silencio Series

- Silent, Elegant

CM Storm Series

- Gaming

CM 690 II Series

K Series

Centurion Series

Elite Series

- Style, Color, Performance

-Mainstream, Entry

- Professional, Business

- Entry

Positioning

Flagship

High-End (For Enthusiasts / Gamers)

Mainstream

Entry Level

COSMOS II

HAF XM

Stryker

Trooper

HAF XB

Scout 2

CM690 II series

Centurion series

HAF 912HAF 922

Enforcer

Elite series K series

Product Highlights

LAN Case & Test Bench

Mesh front panel

Rigid carrying handle on side panel

Supports Two X-Dock(3.5” HDD or 2.5” SSD)

Top panel with optional 200mm fan

Supports Dual USB 3.0

*Mesh Top panel

Open Case Design with Excellent Cooling

Support 80mm fan x 2 (optional)

Removable PSU dust filter

Front 120mm fan x 2, 1800RPM(or optional 140mm fan x 2)

120mm fan/radiator (optional)

*Support up to 6 fans (2 included, 4 optional)

*Individual cooling chambers for improved thermal management

Removable mainboard tray & 3-Way SLI/CF

7 expansion slots

Removable M/B tray

Supports VGAlength up to 334mm

Supports 3 Way SLI/CF – VGA length up to 334 mm

Supports Water cooling & High-end CPU cooler

Supports 240 mm radiator with extra clearance for thick performance radiators

Supports 120 mm radiator

Supports High-end CPU Cooler (TPC 812 installed)

Supports LN Cooling

Airflow Diagram

Rear: 120mm radiator/fan x 1(optional)

Top: 200mm fan x 1 (optional)

: intake

: exhaust

  Maximum Configuration

Front 120mm fan x 2, 1800 RPM 21 dBA (or 140mm fan x 2)

Rear 120mm fan x 1 (optional), and 80mm fan x 2 (optional)

Top 200mm fan x 1 (optional)

Max. Supported Fans 6

Rear: 80mm x 2(optional)

Front: 120mm fan x 2 (1800 RPM)

Specifications

Model HAF XB

Materials Steel body, Front Mesh, Plastic bezel

Dimensions 442(W) x 330(H) x 423(D)mm / 17.4 x 13 x 16.7 inch

Weight 8.2kg / 18.1lb

M/B Type ATX, Micro-ATX, Mini-ITX

5.25" Drive Bays 23.5" Drive Bays 2 (from X-Dock) 2.5" Drive Bays 6 (2 from X-Dock)

I/O Panel USB 3.0 x 2 (internal), Audio In & Out x 1 (supports HD Audio)

Expansion Slots 7

Cooling System

Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2)

Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional)

Top: 200mm fan x 1 (optional)

Power Supply Type ATX PS2 (Support Max. of the PSU in 180mm length)

Maximum Compatibility

VGA card length: 334 mm / 13.1 inch

CPU cooler height: 180 mm / 7.1 inch

CPU cooler height: 240 mm radiator x 1 (front) 120 mm radiator x 1 (rear)

Comparison of HAF series

Model HAF XB HAF XM HAF XHAF 932

AdvancedHAF 932 HAF 922 HAF 912 Advanced

           

Type Test Bench/ LAN Box Mid Tower Full Tower Full Tower Full Tower Mid Tower Mid Tower

Dimensions (W x H x D) 442 x 330 x 423mm 252 x 530.5 x 571mm 230 x 599 x 550mm 243 x 560 x 564mm 243 x 560 x 564mm 253 x 502 x 563mm 230 x 480 x 496mm

(17.4” x 13” x 16.7”) (9.9" x 20.9" x 22.5") (9.1" x 23.6" x 21.7") (9.6" x 22.0" x 22.2") (9.6" x 22.0" x 22.2")(10.0" x 19.7" x

22.2")(9.1" x 18.9" x 19.5")

Motherboard Support ATX, Micro-ATX, Mini-

ITXMicro-ATX, ATX, E-ATX

Micro-ATX, ATX, E-ATX, Gigabyte XL-ATX

Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX Micro-ATX, ATX Micro-ATX, ATX

I/O Panel-USB 3.0 x 2 (int.) - USB 3.0 x 2 (int.)

- USB 2.0 x 2

- USB 3.0 x 2 (int.)- USB 2.0 x 2- IEEE 1394a x 1 - e-SATA x 1

- USB 3.0 x 2- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1

- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1

- USB 2.0 x 2- e-SATA x 1

- USB 3.0 x 2 (int.)- USB 2.0 x 2- e-SATA x1

Maximum VGA length (w/o HDD cage)

334mm / 13.1” 463mm / 18.22" 342mm / 13.46"320.7mm / 12.6"

(HDD cage is fixed)320.7mm / 12.6"

(HDD cage is fixed)337mm / 13.26"

(HDD cage is fixed)390mm / 15.4"

Full black coating Yes Yes Yes YesInterior non-black

coatingInterior non-black

coatingYes

Side window panel x x Yes Yes Yes x x

5.25" Drive Bays 2 3 6 5 6 5 4

3.5" Drive Bays 2 (from X-dock) 8 7 (2 are X-Dock) 6 6 6 7

2.5" Drive Bays 6 (2 from X-dock)9 (6 are converted from 3.5" bays, 1 is behind

M/B tray, 2 are X-Dock)

2 (converted from 5.25” drive bays)

4 (converted from two 3.5" drive bays)

x x4 (hidden; 2 are

converted from 3.5” bay)

X-Dock Slots 2 2 2 x x x x

Expansion Slots 7 8+1 9 7 7 7+1 7+1

Maximum Fan Support Qty

6 9 7 9 9 7 6

230/200mm fan support 1 4 4 3 3 3 2

Competitor Comparison – Test Bench

HAF XB – The FIRST chassis combines LAN case and Test Bench function

Product Name HAF XB Antec Skeleton Danger Den Torture Rack LIAN LI PC-T60B

       

Type Test Bench, Lan Case Open Case Design (top not open) Test Bench Test Bench

Dimensions (W x H x D) 442 x 330 x 423 mm 376 x 330 x 419 mm 373mm x 365 x 308mm 351 x 400 x 330 mm

Net Weight 8.2kg / 18.1lb 7 kg / 15.5 lb 5.9 kg / 13 lb 1.8kg / 4 lb

Material Steel body, Front Mesh, Plastic bezelHigh density ABS with 0.8 cold rolled steel core

Acrylic panels Aluminum

Motherboard Support ATX, Micro-ATX, Mini-ITX ATX, Micro-ATX, Mini-ITX ATX, Micro-ATX ATX, Micro-ATX

Cooling

Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2)

Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional)

Top: 200mm fan x 1 (optional)

Top: 1 x Super Big Boy 250mm Multi-LED Fan

HDD: 1 x 92mm Hard Drives Fan Supports up to 8 x 120mm case fans

120mm or 140mm Fans x 2

5.25" Drive Bays 2 2 1 2

3.5" Drive Bays 2 (from X-Dock) 2, Externally Mounted x 4 3 x

2.5" Drive Bays 6 (2 from X-Dock) x x 2

X-Dock Slots 2 x x x

Expansion Slots 7 8 7 8

USB 3.0 ports 2 x x 2

Maximum VGA support 334 mm x x x

MSRP Price (USD) $99.99 $199.99 $149.99 $99.99

Competitor Comparison – LAN Case

Product Name HAF XB CM Elite 120 BitFenix BFC-PRO-300 Thermaltake LANBOX Lite Thermaltake ARMOR A30

Photo          

Type Test Bench, Lan Case Mini-ITX Tower Mini-ITX Tower Micro ATX Media Center Mini Case

Demensions (W x H x D) 442 x 330 x 423 mm 240 x 207.4 x 401.4 mm 250 x 404 x 359mm 430mm x 300 x 230mm 291 x 266 x 456 mm

Net Weight 8.2kg / 18.1lb 3.3 kg / 7.3 lbs 7 kg / 15.4 lb 6.1 kg / 13.45lb 6.7 kg / 14.8 lb

MaterialSteel body, Front Mesh, Plastic bezel

Aluminum & Polymer front case body : Steel Alloy

Steel, Plastic SECC Japanese steel SECC

Motherboard Support ATX, Micro-ATX, Mini-ITX Mini-ITX Mini-ITX ATX, Micro-ATX9.6” x 9.6” (Micro ATX), Mini-ITX

Cooling

Front: 120mm fan x 2, 1800 RPM, 21 dBA(or 140mm fan x 2)

Rear: 120mm fan x 1 (optional), and80mm fan x 2 (optional)

Top: 200mm fan x 1 (optional)

Front: 120mm fan x 1, 1200 RPM, 19dBA

Side: 80x15mm fan x 1, 2000 RPM, 20dBA

HDD: 120x25mm fan x 1 (optional)

Front: 120mm x 2 or 140/180/200/230mm x 1(optional)

Rear: 120mm x 1 (included) or 140mm x 1(optional)

Top: 120mm x 2 (optional)

Front: 90mm fan with blue LED x 1, 1500rpm

Rear: 60mm fan x 2, 1800rpm (up to 60mm fan x 3)

Front: 90 x 90 x 25 mm blue LED fan (1200rpm, 16dBA )

Rear: 60 x 60 x 25 mm fan x 2 (1500rpm,18dBA)

Top: 230 x 230 x 20 mm blue LED fan (800rpm, 15dBA)

5.25" Drive Bays 2 1 1 (removable) 2 2 3.5" Drive Bays 2 (from X-Dock) 3 5 2 (int.), 1 (ext.) 2 (int.), 1 (ext.) 2.5" Drive Bays 6 (2 from X-Dock) 4 9 x 2 X-Dock Slots 2 x x x x Expansion Slots 7 2 2 4 4 USB 3.0 ports 2 1 (internal) 2 x 1Maximum CPU cooler support

180 mm 65 mm     90 mm

Maximum VGA support 334 mm 343 mm     350 mm

MSRP Price (USD) $99.99 $49.99 $89.99 $89.99 $119.99

Summary – Selling Points

Dual Functions

Easy to Carry / Mobility

Excellent Cooling

Combines both LAN Box & Test Bench function Good for both Gamer/Lan party participants &

Enthusiastic/Overclocker

Rigid carry handles on the side panels

Mesh design on front panel and top cover 2 chambers design Top: 200 mm fan (optional) Front includes 120mm fan x 2, 1800 RPM Rear: 120mm fan/radiator x 1 and 80mm fan x 2 (optional) Supports 240mm radiator (front) OR 120mm radiator (rear)

The End