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Presented by: Fabiha Mughal
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Arthur Guinness
An Entrepreneur, visionary and philanthropist.
Born 1724 or 1725
Celbridge, County Kildare,
Ireland
Died 23 January 1803 (aged 77)
Mountjoy Square, Dublin
Resting place Oughter Ard
Nationality Irish
Occupation Brewer and businessman
Known for Founder of Guinness
http://en.wikipedia.org/wiki/Arthur_Guinnesshttp://en.wikipedia.org/wiki/Celbridgehttp://en.wikipedia.org/wiki/County_Kildarehttp://en.wikipedia.org/wiki/Kingdom_of_Irelandhttp://en.wikipedia.org/wiki/Mountjoy_Squarehttp://en.wikipedia.org/wiki/Guinnesshttp://en.wikipedia.org/wiki/Kingdom_of_Irelandhttp://en.wikipedia.org/wiki/Oughter_Ardhttp://en.wikipedia.org/wiki/Oughter_Ardhttp://en.wikipedia.org/wiki/Oughter_Ardhttp://en.wikipedia.org/wiki/Mountjoy_Squarehttp://en.wikipedia.org/wiki/Kingdom_of_Irelandhttp://en.wikipedia.org/wiki/County_Kildarehttp://en.wikipedia.org/wiki/Celbridgehttp://en.wikipedia.org/wiki/Arthur_Guinness8/13/2019 Gusinness - using toyota way
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Company intro
Founder: Arthur Guinness
Year:1759
Country of origin: Ireland
Brewed in 60 countries and available in100+countries
Largest factory: Dublin (Ireland)
Annual sales: $850 million liters
Irish Tradition: Dark beer + Music
http://en.wikipedia.org/wiki/Arthur_Guinnesshttp://en.wikipedia.org/wiki/Arthur_Guinnesshttp://en.wikipedia.org/wiki/Arthur_Guinness8/13/2019 Gusinness - using toyota way
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Type : Privately held company
Industry: Alcoholic beverages
Founded: St. James's Gate, Dublin, Ireland (1759)
Founder(s): Arthur Guinness
Headquarters: Dublin, Ireland
Area served: Worldwide
Products: Guinness Draught
Production output: 82.9 million hecto litres 50.7 million UK barrels
Website www.guinnessstorehouse.com
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composition
It is made up of:
1. Barley 2. water 3. Hops 4. Yeast
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It is divided into 4 main areas:
1. Grain intake and storage
2. Mill and the Brew house3. Fermentation and Maturation
4. Kegging and Logistics
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Supply chain
South of Dublin (malted barley) in spring when
barley is harvested
It is sampled before et go for further processing
1. Moisture level
2. Germinating
3. Protein4. No of potential defects
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Malting section:
14% dry! Then it is send for steeping. Here it is
mixed with water for 2 days.
Germinating plants: (fermentation with the
yeast)
1 week wait ready to move to the brewery
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Every single day: 3 million piles of beer
4000 tonns of barley each day (buffer pile)
12hrs to save et Brew house 16 batches of brew daily
An extra batch to keep target
5million plants now and the main of that
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Mill and the Brew house
Brew house:
Malted and roasted barley is send to the Brew house.
Mills crush the grains
To prevent produce collage
Easily produce sugars
Mesh tank----water is addedMake a corridge
Help grain release starch from the grain
Enzymes: To release Essential brewing sugars
Its then transfer to filtration plan (KIEVE)
Separates liquid from grains.Then hops are mixed with the mixture
21/2 hr the sugary liquid is mixed with hops bittery flavors (sampled again)
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Maturation:
the biggest secret lies here. The Secret
ingredient X is mixed in this plant to give et the
exclusivity n aroma.
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Kegging and Logistics
It is tested 16 times by each tester.
10 and 1000 of euros will go down into the drain.
Once checked it will go for packaging:
130 fleet of custom design
30000 liters and an hour and half to fill (silver bullets)
To fill out the packaging demand it sends out 250 tankers a week.
Sum are send to the sea-port.
Belfast: 160 km 12 million cases for irish and international customers
1000 cans a min 24/7, 300,000liters of alchol at the site each day
From the vessels into the cans
Quickly to keep the lines running
a line carries: 60,000 cans an hour: 3 piches a week Widget to bubble out, nitrogen gas turns into gas.(1998) ingenous solution
Thorough examination given the x-rays and the sonic waves.
1. Pressure
2. Widget (shape and pressure)
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Then send to the pasturizing machine where it
is heated to 60 degrees to kill all the
bacteria/yeast. This allows to remain fresh for
much longer.
Packaging: (final stage)
100 million+ liters of beer every single year.
In 168 pack types.
Ready to ship out the world
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Pilot plant: (innovation)
New beer flavor is tested (the global demand in theworld and it is done by an international team , to
improve the efficiencyAfrica main sales of GUINNESS.
Nigeria has the highest NET SALES. And other 30african countries.
Black mgic using local ingredients.
Guiness Draft?? 1959
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Kegging
Then send to kegging plant
2 lines for 7 millions kegs a year that is enough to coverthe entire coast line of the island:
1. Sterilization process
2. CO2 and nitrogen precise mixing upside down3. Beer is filled in side with pressure
4. BUILT IN SENSORS:Then the gas mix is checked anyIMPERFECTION will
5. Can ruin the entire batch
6. Ultimate check is the PULL A POINT
7. Max capacity
8. With extra work to hire the driver to meet the toll order
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Kegging and Logistics
Marketing team: to extract enough funds
Advertising:
Annual day: Arthurs day 1050 years in brewer industry (9/10)
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Arthersday event manager
Unique day to promote et
2000 probes has registered to throuh their own
parties
1800 points are ready for toast at min 6
A lot more time to pour
Double taps they need.252 of reinvention.
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Quality check
230 quality inspectors all over
Quters of million of check
1. Quantity of oxygen and nitrogen (as it ages the
beer which they dun want)
2. temperature (5 deg consistently to the
consumers)
3. Beer lines??
Not a straight fwd procedure that takes 190.5 sec
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Color guide
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