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The human interaction involved in creating a website.For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
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If your website were a human, would anyone like him (or
her)?
Presented by J.C. Butlerdubizzle.com
Humans have been replaced by websites.
Feelings for websites?
= open, nice & helpful
users =
= rude & confusing
users =
Creating a website is like raising a child.
What qualities do I like in a person? And how can I give my
[website] those qualities?
3 key qualities...
• Open & Friendly
• Simple & Straightforward
• Polite & Helpful
Open & Friendly
Open: Right away you know what the web-site’s about.
Friendly: You quickly go from strangers to buddies.
Open & Friendly
NOT Open & Friendly
Simple & Straightforward
Simple: As in the opposite of complicated.
Straightforward: Focused and passionate about one thing.
Simple & Straightforward
NOT Simple & Straightforward
Polite & Helpful
Polite: Difficult to offend; forgiving when you make a faux pas.
Helpful: A good communicator & helps you out of a rut.
Polite & Helpful
NOT Polite & Helpful
Easy...
Easy right?Wrong!
Every parent thinks their child/website is a "perfect little angel"
Parent Teacher Conference[i.e. USER TESTING]
• ALWAYS find out something you didn't know
• As early as possible
• As often as possible
Example: Google Wave
Discontinued - August, 2010
"...despite these wins, and numerous loyal fans, Wave has not seen the user adoption we
would have liked."
Example: Google WaveWhat went wrong?
• Open & Friendly?
• Polite & Helpful?
No. I've been to Wave a few times & I still don't feel like we're friends.
No. I'm still not sure I understand exactly what Wave does.
• Simple & Straightforward?
Yes. It's very polite to the user, and makes tutorial help easy to find.
Example: Google WaveHow user testing could have helped
More quotes from Google:• "Google Wave has taught us a lot..."• "We don’t plan to continue developing Wave as a standalone
product, but we will [...] extend the technology for use in other Google projects."
What was learned?• Most users prefer to further their education rather than change
their major.
Example 2: Dubizzle, latest release.
Example 2: Dubizzle, latest release.Reaction?
• Hate mail. Lots of it.
• Open & Friendly? No.
• Simple & Straightforward? No.
• Polite & Helpful? Not really.
Example 2: Dubizzle, latest release.Tests, tests and more tests...
Moral:"It takes a village to raise a child."
• Your website is your child. Your users are your village - use them.
• Children don't have the luxury of private alpha. Websites do.
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