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Guide DogsSafe and Sound
Rachael Smith, Campaigns Officer
@gdcampaigns #safeandsound
Getting into gear…• 150 MPs attend stand at Party Conferences in
September 2012 for campaign launch• Support from UK MEPs brings success in
European Parliament, early 2013
@gdcampaigns #safeandsound
Stop, look… listen?• Repetitive actions, write to: your MP, your
MEP, your MP again… and again…
• Dropping supporter engagement
• Template Ministerial
responses are stalling
the campaign
@gdcampaigns #safeandsound
• Simple, one page form• Personalised boxes at the top to
ensure completion• Example answer given to inspire
responses• Widgets are versatile, can be
embedded on to webpages, social media etc.
Making a Ministerial Mix Tape!
@gdcampaigns #safeandsound
Thunder rumbling in the distance. Waves lapping on a beach. a friendly dog "woofing" a welcome. the crackling of a
log fire. birds singing at first light. swishing through autumn
leaves. rain on windows. bacon sizzling. a child giggling. the click of a tea spoon against the cup. popping bubble wrap.
trains going over rails (da da dada). tennis ball bouncing. Crowd cheering when Dundee United score. footsteps
through gravel. Champagne cork popping.
What’s your favourite sound?
@gdcampaigns #safeandsound
@gdcampaigns #safeandsound
Transport Minister, Norman Baker MP:
“The guide dogs events are, and their whole campaigning style is, tremendously inventive. And you always make people
listen to your campaign, compared to others who take a more antagonistic
approach. You actually encourage us to listen to what you are saying, which I think is a tribute to your campaigning style… I will certainly take it away and
you can assure yourself that your message has been communicated.”
@gdcampaigns #safeandsound
What happened next?• Westminster Hall Debate, October 2013• Over 23,500 individual emails sent in 2013 • 62% of all Engaging Networks actions in 2013
were for this campaign• Secured mandatory sound
generators on all new hybrid
and electric vehicles from 2019• To be continued…
@gdcampaigns #safeandsound
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