GUERRILLA RESEARCH TACTICS - Effective...

GUERRILLA RESEARCH TACTICS:

ALTERNATIVE RESEARCH METHODS

ESCARD February 8 2013 Glenda Caldwell + Lindy Osborne Queensland University of Technology Dr. Inger Mewburn Australian National University

THE CHALLENGE WE FACE AS

HDR SUPERVISORS…

HOW TO ENGAGE DESIGN

STUDENTS IN RESEARCH?

THE CHALLENGE

STUDENTS FACE GATHERING

DATA…

HOW TO ENGAGE PARTICIPANTS

IN RESEARCH?

WHAT WAS OUR

APPROACH?...

TO QUESTION HOW COULD WE APPLY DESIGN THINKING TO RESEARCH?

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

?"LOGICAL

Environmental Structure,

Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

Research Thinking

LiteratureStructure,

Context

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

Creativity

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

Guerrilla Marketing

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

Guerrilla Marketing

GuerrillaArt

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

Guerrilla Marketing

GuerrillaArt

GuerrillaGardening

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

Guerrilla Marketing

GuerrillaArt

GuerrillaGardening

Craftivism

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GuerrillaActivism

GuerrillaWarriors

Guerrilla Marketing

GuerrillaArt

GuerrillaGardening

Craftivism

Guerrilla Research

GuerrillaActivism

Political Issues

The Unexpected

The Unconventional

Being Interactive

Unique & Creative

ThoughtProvoking

Key Characteristics

Guerrilla Marketing

GuerrillaWarriors

Guerrilla Research

GuerrillaArt

GuerrillaGardening

Craftivism

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

Research Thinking

LiteratureStructure,

Context

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GUERRILLARESEARCH

TACTICS

Whatis it?

How is it

used?

What are the

outcomes?

GuerrillaActivism

GuerrillaArt

GuerrillaGardening

Craftivism

Guerrilla Marketing

First Followers

TheoryParticipatory

ActionResearch

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Through making, Gauntlett (2007) argues, research participants are engaged as ‘co creators’ of knowledge, rather than being a passive subject which is examined by the researcher.

Guerilla research tactics are an extension of Gauntlett’s knowledge co-creation, where participants engage with artefacts during their lived experience of the urban environment.

Based on the wide range of sources Guerrilla Research Tactics can be de!ned as... “Activities that are carried out - usually in an ad hoc, situated and impromptu fashion in order to gather data and/or perform design interventions that are complementary to more formal tactics or methods such as surveys and interviews.” (GR Tactics Survey, Response 3) Some descriptors: informal, exciting, spontaneous, unexpected, and FUN

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

Research Thinking

LiteratureStructure,

Context

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GUERRILLARESEARCH

TACTICS

Whatis it?

How is it

used?

What are the

outcomes?

GuerrillaActivism

GuerrillaArt

GuerrillaGardening

Craftivism

Guerrilla Marketing

First Followers

TheoryParticipatory

ActionResearch

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Whatis it?

How is it

used?

What are the

outcomes?

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ParticipatoryAction

Research

First Followers

Theory

Whatis it?

How is it

used?

What are the

outcomes?

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ParticipatoryAction

Research

Digital/OnlineMethods

Whatis it?

How is it

used?

What are the

outcomes?

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Analogue/CraftMethods

ParticipatoryAction

Research

Sivers argues ‘If the leader is the "int, the !rst follower is the spark that makes the !re.’

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

LiteratureStructure,

Context

Research Thinking

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

Whatis it?

How is it

used?

What are the

outcomes?

GUERRILLARESEARCH

TACTICS

First FollowerTheory

ParticipatoryAction

Research

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LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

Research Thinking

LiteratureStructure,

Context

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GUERRILLARESEARCH

TACTICS

Whatis it?

How is it

used?

What are the

outcomes?

GuerrillaActivism

GuerrillaArt

GuerrillaGardening

Craftivism

Guerrilla Marketing

First Followers

TheoryParticipatory

ActionResearch

���� ������������� ��

The Importance of Timing Early steps of research/Preliminary data acquisition Depends on long term research goals?      Bene!ts of GRT Researcher Bene"ts

•  Ease of use •  Uniqueness and quality of

responses •  Increase in response rate vs. -

Traditional research methods •  Researcher fun and enjoyment

  Participant Bene"ts

•  Participant reaction and interest •  Participant fun and enjoyment

LOGICALEnvironmental

Structure,Context

Design Thinking SPATIAL

The User Experience

FORMAL

Container of Human Activity

Design to EngagePeople

Research Thinking

LiteratureStructure,

Context

Quality Experience for the

Research

Design Researchto Engage People

Container of Data

GUERRILLARESEARCH

TACTICS

Whatis it?

How is it

used?

What are the

outcomes?

GuerrillaActivism

GuerrillaArt

GuerrillaGardening

Craftivism

Guerrilla Marketing

First Followers

TheoryParticipatory

ActionResearch

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Barriers to using GRT Researcher Barriers

•  Impact of environment •  Legitimacy, credibility, ethics and

rigour of GRT within Academic Research?

The Impact of Creativity in Research •  Why is this important to Architecture

& Urban Design Research? •  How can this apply to other

disciplines? •  How does this align with Guerrilla

Tactics within other areas?

Participant Barriers •  Participant education, what to do

when faced with GRT? •  Participant intimidation

THANK YOU!