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Growing Revenue Opportunities v ia Innovation & Export April, 2014. Did You Consider ???. Planned or unplanned, How A re The Opportunities For Export ? Short Term or Strategic - - Reaction or Take Action – how does one look at export opportunities ? - PowerPoint PPT Presentation
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Growing Revenue Opportunities via
Innovation & ExportApril, 2014
WWW.LOUROE.COM
Did You Consider ???
Planned or unplanned, How Are The Opportunities For Export ?
Short Term or Strategic - - Reaction or Take Action –
how does one look at export opportunities ?
Seeking Collaborators ? Your quest for export success depends on others
U.S. Gov’t – Dept. of Commerce Financial Chain of custody
PG 2LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
About Us
PG 3LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
Founded in 1979 in Van Nuys, CA• Manufacturer – Proprietary
135+ Products Design, develop, and commercialize
• More than 800,000 Microphones in use Use distribution channels of warehouse stocking
distributors
• Exports to 44 Countries • Without significant focus
• Exceptions: Canada and Mexico • Through Stateside distribution as well as in-
country.
WWW.LOUROE.COM
Int’l Sales Objectives
50% Growth over 2 years (L.A.) 2011 USD 80K. / 2012 USD 1.2M 2013 USD 300K. / 2014 USD 2.4M (projection)
Maintain Gross Margin Burden rate includes market expansion budget
Collateral materials Commission FTE & infrastructure Home office support T & E / Misc. G&A
PG 4LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Sales & Marketing
Sales Representative agents
Commission only Three Levels in Distribution Channel
Stocking Distributors to Integrator Non-stocking to Integrator Integrator direct
With assist by Distributor Project(s) vs. demand mgmt. via inventory and
availability
PG 5LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Sales & Marketing
Marketing Collateral Materials Trade expositions Project visitation Distributor visits
Training / Demonstration Project technical support
Special product considerationsWT (SWOT)
Overcome cultural barriers In-Country Presence
Manage financial credit risk COD, Progress Pay, CC, and Net 30 OAC
PG 6LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Short Term (1-24 MONTHS)
Disciplined Focus: Prioritizing North American Verticals Mexico Gateway to L.A. Canada
Products to export ALL, as appropriate
Stocking distributors shelve hi-demand hi-turn inventory
Key Factors: Market Accessibility / Bilingual Acumen / Cultural
Sensitivity Collateral materials in Spanish
Technical Services in Place Bilingual
Geographic Proximity Security Market Acceptance on Audio
PG 7LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Mid-Term Exports (25 to 48 months)
Western Europe & Middle East Identify Distribution Channels
U.S. Department of Commerce Gold Key International Trade Administration
Key Consideration Factors Purchasing Power of Markets Myriad New Construction Inclusion of Audio in Security
PG 8LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Long Term Strategy
Markets 2018 and Beyond: R.O.W. Expansion to new markets will follow success in
existing short term export markets Requests for Quotations Distribution Channel Management
Staffing requirements Diversity / Cultural Sensitivity / Language
Collateral Materials / In-country Requirements Technical Services
Code / Standards / Regulatory oversight
PG 9LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Partners in common cause
U.S. Department of Commerce: www.doc.gov & http://trade.gov http://trade.gov/cs
LA Chamber: http://lachamber.org &
http://www.lachamber.com/webpage-directory/global-initiatives/advocacy-council-globalinitiatives/
District Export Council of So. California http://www.decsocal.org/ & http://
www.decsocal.org/ExportAssistanceForm.htmlCalifornia Mfg. Technology Consultants
www.CMTC.com & http://www.cmtc.com/exportech
PG 10LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
WWW.LOUROE.COM
Thanks for Your Auditory Attention
PG 11LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458
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