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Grow your Business Online through Content Marketing
- Presented by Peter Bolgann
Copyright Think Aspects Promotions (PTY) Ltd , 2012
The world has changed!
And so has the way it does business
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Why this Social Media revolution?
• Relationships• Sharing• Venting• Opinion• Making a Difference• Being part of Something• I MATTER !!!
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Traditional Website:
OUR Website
About USContact US
OUR Social Media OUR Services
OUR BlogOUR Products
Tell your friends about US
OUR photo album
Buy OUR stuff!
Copyright Think Aspects Promotions (PTY) Ltd , 2012
The Gap
Copyright Think Aspects Promotions (PTY) Ltd , 2012
How to bridge the gap:
• Target Market• Unique Selling Points (USP)• Problems• Value• Share• Educate• Make it Easy
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Exercise:How can YOUR business bridge the gap?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Plumber:Target Market?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Households in Roodepoort
Plumber:Unique Selling Points?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
• We stay in touch AFTER the job• Free inspection of typical issues• Reward for referrals
Plumber:Problems you solve?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
• Not getting around to fixing the toilet• Geyser has burst and water everywhere• Terrible smell from outside drain
Plumber:Value you add?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
• Free 20 point check• Complimentary water meter form• Help with insurance claims
Plumber:What can you share?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
• How to fix a leaking toilet• How to unblock a drain• Plumbing standards and basic tools
Plumber:How can you educate?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
• Basics of solar heating• How to maintain your geyser• How to save on your water bill
Plumber:How can you make it easy?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
• Stay in touch regularly• Available to answer individual questions• Checklists and tips on website
Your Turn:
10 minute exercise
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
Relationships
• Like• Trust• Respect
Copyright Think Aspects Promotions (PTY) Ltd , 2012
We do business with people we:
2
Relationships
• Spam• Newsletters• SMS• Massmailers• Telesales
Copyright Think Aspects Promotions (PTY) Ltd , 2012
We don’t respond well to:
2
Develop Relationships
YouCopyright Think Aspects Promotions (PTY) Ltd , 2012
2
Content is King
• Worthwhile sharing• Entertaining• Educational• Practical• Value Adding• Cool
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Make your content:
2
Connect with Content
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Not interested
One day maybe
Doing research
Shopping around
Ready to buy
2Website
Articles
Blogs
Business Card
Pamphlets
Roll Up BannersPosters
Signage
Email Signature
Photo Galleries
Discussion ForumsBusiness Listing Services
Affiliates Websites
Make Your Website a Hub
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
QR Codes
• iPhone• Blackberry• Nokia• Samsung• HTC• etc....
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
Functionality• Shop• Training• eBooks• Discussion Forum• How To• List• Club
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
Functionality
What have YOU seen?
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
Mobile ComputingEstimated Smart Phones in South Africa:
500.000?1.000.000?2.000.000?
10.000.000December 2012
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
Responsive Design
Copyright Think Aspects Promotions (PTY) Ltd , 2012
2
Conclusion• It’s not about you• It’s about your customer• Bridge the gap by engaging• Build relationships• Content is king• Your website is your hub• Offer functionality• Go mobile
Copyright Think Aspects Promotions (PTY) Ltd , 2012
Connect with Think Aspectsinfo@thinkaspects.co.zawww.thinkaspects.co.za
083 284 1269
facebook.com/pages/think-aspects/248045675227326
twitter.com/thinkaspects
linkedin.com/in/peterbolgann
youtube.com/thinkaspects
Copyright Think Aspects Promotions (PTY) Ltd , 2012
www.grow-your-business-online.co.za
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