Grow your Ayrshire tourism business internationally · DOHA TO AUCKLAND Travel is becoming easier...

4 October 2018

Grow your Ayrshire tourism

business internationallyThe importance of building an international mix

Associate Market Managers

Maggie Anderson & James Archer

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IntroductionWho are we and what are our goals?

Expedia Local ExpertHow is Expedia relevant to you?

Market OverviewWhat are we seeing in the market?

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James ArcherMaggie Anderson

• Associate Market Manager

• 12+ years Hospitality Experience

• Associate Market Manager

• 5+ years Tourism Experience

Consultative Approach

Local MarketExpert

Most Visible OTA in Scotland

Helping you grow your business

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Expedia Edinburgh office

2010 2011 2013 20152014 2016 2017 2018

© 2018 Expedia, Inc. All rights reserved.

What is Expedia Group?

© 2018 Expedia, Inc. All rights reserved. Confidential and proprietary.

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We are the world’s travel platform. Our purpose is to bring the world within reach.

Who is Expedia Group?

312Mroom nights up 16% YoY

675M+ monthly site

visits

69M+loyalty members

$1.3Btechnology investments

$5.2Bmarketing investments

150+ car rentals

25k+tours and activities

Dozenscruise lines

590K+ properties and

1.5M vacation rentals

550+ airlines

Source: Expedia Group results shown for 2017 as of 12/31/17.

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Portfolio of leading travel brands

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With different booking behaviors

Luxury

Budget

Long term

planner

Last minute

booker

Searchingmulti-products

Expedia Group brands attract diverse travelers

Acrossdevices BOOK

BOOK

BOOKBOOK

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Building for you through a local approach

Worldwide reach, teamed with local knowledge

+200Sites

75+Countries

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With localteams across

offices in

countries

Consultative multi-lingual

market experts

35Languages

Source: Expedia Group results shown for 2017 as of 12/31/17.

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Expedia Group

Bringing the world within reach

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Source: Digitaltrends.com, Conde Nast Traveler 2016

WORLD’S

FASTEST TRAIN

is the MAGLEV IN

SHANGHAI, traveling 267 mph

9,025 miles in 18hrs

WORLD’S

LONGEST FLIGHT

DOHA TO

AUCKLAND

Travel is becoming easier

AN APP FOR EVERYTHING

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Staying connected everywhere

© 2018 Expedia, Inc. All rights reserved.

Market Trends- Ayrshire

© 2018 Expedia, Inc. All rights reserved. Confidential and proprietary.

© Expedia, Inc. All rights reserved. Confidential and proprietary

Ayrshire Market Numbers

16% growthYOY room nights

£84 (up 6% YOY)Average daily rate

1.52 daysAverage length of stay

2% (up 53% YOY)Package bookings- 43 day booking window

21% international customers(#1 US, #2 Canada, #3 Germany)

31 daysAverage lead time/booking window

36% of customers (up 32% YOY)Mobile bookings

© Expedia, Inc. All rights reserved. Confidential

Good news on the horizon!

International travelers are on the rise in Ayrshire

DEMAND

XGROWTH

VS DOMESTIC

INTERNATIONAL

INBOUND

#1

USA

#5

Germany

#2

Canada

#4

Netherlands

#3

Australia

Source: Expedia Group demand <start date> through <end date> for <destination>. Top origin countries by NRN volume

17SOURCE(S): Publication, year Title of Source

Domestic vs

International

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Source: Expedia Group demand <start date> through <end date> for <destination>

Benefits of a strong international mix

10%LESS

CANCEL

£20MORE IN

ADR

SPEND

22DAYS

FURTHER OUT

BOOK

1DAY

LONGER

STAY

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USA

BW: 44 days

ADR: £95

LOS: 1.7 days

Canada

BW: 72 days

ADR: £92

LOS: 1.8 days

Australia

BW: 83 days

ADR: £90

LOS: 1.6 days

Ayrshire

Germany

BW: 32 days

ADR: £89

LOS: 1.7 days

Source: Expedia Group demand <start date> through <end date> for <destination>, Top Countries with minimum 100 RN included

Take advantage of booking behaviors

DOMESTIC

BW: 26 days

ADR: £84

LOS: 1.2 days

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EPC

Target travelers with merchandising

campaigns

Attract visitors with up-to-date content

Load internationalrates on

Partner Central

Grow your global presence

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Expedia Group Partner Central, helping lodging partners to:

Providing the tools and knowledge to succeed

And much more – find out at

discover.expediapartnercentral.com

Optimize revenue potential

Deliver onguest

experience

Increasevisibility

Improveproperty

performance

Inspire travelers with great

content

© 2018 Expedia, Inc. All rights reserved.

Expedia- Local Expert

© 2018 Expedia, Inc. All rights reserved. Confidential and proprietary.

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How do we currently work with attractions

And more – find out at http://join.localexpertpartnercentral.com

• Unique Marketing Opportunities

• World Class Distribution Network

• International audience

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Current partners in Scotland• Upsell opportunity

• Quality improvement through reviews

• Run targeted promotions

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Customers can book attractions separately on Expedia or as part of a package (incl. flight, car, hotel)

How are we different from other players

• We have unique Expedia customers who trust our brand and can book an activity as a sole product on the Things To Do Tab (standalone).

• Cross-selling opportunities:• Chance to be featured in the booking flow of flight +

hotel (package path). • Itinerary Placements• Post purchase and in-destination emails

• Prospect of translating your product to up to 17 different languages, across 69 unique websites – increasing your visibility worldwide.

What our Partners are Saying

Expedia were a pleasure to partner with - from the beginning, one

point of contact who was always contactable and happy to

resolve any teething problems. Fraser was brilliantly helpful. Going

forward, we look forward to growing business through Expedia.

The Cookie Jar, Alnwick

Debbie Cook

© 2018 Expedia, Inc. All rights reserved.

Questions?

© 2018 Expedia, Inc. All rights reserved. Confidential and proprietary.

© 2018 Expedia, Inc. All rights reserved.

Thank you

© 2018 Expedia, Inc. All rights reserved. Confidential and proprietary.