Greater Baltimore Postal Customer Council · 4/10/2015  · Thank you to the hard working and...

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Ronald A. Stroman Deputy Postmaster General

April 10, 2015

The information contain in this presentation is as of April 10, 2015

Greater Baltimore

Postal Customer Council

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Postal Customer Councils

§  Thank you for your business

§  And thank you for participating in the PCC §  Value to the PCC membership

§  Great efforts to make the PCC successful

§  Our products, our experts, the Postal Service, is here to break down barriers and help you meet your business goals.

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History of Postal Customer Councils

Stronger Together

Thank you to the hard working and dedicated Postal Service employees in this area. §  People, passion, and perseverance

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Moving in the Right Direction

Financially, we have kept the ship afloat,

we are now moving in the right direction,

digging out of the hole,

and even picking up a little steam.

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Strategic Approach

§  Efficiency

§  Revenue

§  Legislative

§  Growth

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Growing  Consumer  

Expecta4ons  

Consumers’    busy  lifestyles  demand  more  delivery  convenience  

New  businesses  take  no4ce  of  these  demands  and  offer  more  expedient  deliveries    

Exis4ng  players  improve  their  offerings  to  meet  

demand  

These  changes    set  new  consumer  expecta4ons  

Innova4ng  to  adapt  to  a  Changing  Environment  

Responding to changing demographics

Millennials (ages 16-34 )are:

§  Commands $1.3 trillion or 21% in consumer spending

§  Demands convenience and immediacy

§  Consumes information in digital and physical forms

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§  My USPS.com gives the consumer more control over packages

§   170,000 customers registered and authenticated with no advertising

§   Target: 5,000,000 users §  Coming Summer 2015

§  Featured in summer advertising campaign

§  Redirect and delivery windows will make it easier to plan

§  Package Intercept to make it easier for customers to react

My USPS Meeting Changing Consumer Expectations

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§  Mobile Application §  Enable ecommerce on USPS mobile app §  Bring all My USPS.com features to mobile

§  Building future apps to improve consumer experience §  Ability to buy stamps §  Create and print shipping labels

My USPS Mobile

Providing Added Convenience

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My USPS Wearables

Convenience  at  a  glance  …  11

Direct Mail and Omni-Channel

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DIGITAL

Direct Mail is a critical component of omni-channel marketing.

Outreach to small business

§  Every Door Direct Mail §  Mapping tool to select a target area §  Use route demographic data (e.g. household income) §  Choose mailing drop off date §  Pay postage online

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Urban Mailbox Operational Test

Objective §   Leverage existing equipment §   Incorporate features based on

research §   Parcel lockers for each

building §   Larger, locking mail

compartments §   Notifications for package and/

or mail delivery

Test Locations §   Washington, DC — 3 Customers §   Brooklyn, NY — 63 Customers §   S. Boston, MA — 63 Customers

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Objective §   Test larger curbside mailboxes to

accommodate packages §   Assess operational gains and

customer satisfaction §   Identify customer preferences and

feedback for features for future mailbox tests

Test Locations 435 sign-ups and 305 customers served to date

§   Newhall, CA — 68 customers §   Williston, ND — 97 customers §   Broomfield, CO — 140 Customers

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Suburban Mailbox Operational Test

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New Vehicles

Reach Sprinter

Promaster Transit

Growing Your Business

§  Adapt to the changing marketplace §  Support small business §  Enhance value of the mail §  Prepare infrastructure for the future §  Customer service focus

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