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g r a p h i c d e s i g n e rwww.juliediewald.come julie@juliediewald.comt 978 302 0288
g r a p h i c d e s i g n e rwww.juliediewald.come: julie@juliediewald.comt: 978 302 0288
ROCK SOLID PAPER COLLECTION
After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World’s Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, amazing world records, and my own copy.
ROCK SOLID PAPER COLLECTION
After choosing a paper made from ground minerals, resistant to scuffing, water, oils, and germs, I decided to market my paper around a metaphor using the World’s Strongest Man. Comparing the paper collection to Iron-man competitors, I humorously highlighted the attributes of rock paper using found imagery, amazing world records, and my own copy.
THE FUTU RE IS GREEN
THE FUTURE IS GREEN
Created from a collection of found images collaged together, this promotional poster and postcard series highlights major events occurring in the green industry. Designed to be mailed in sequence, the postcards reveal the campaign message when they are collected. The contrast in older style imagery with the bold modern type gives the piece a fun vintage sci-fi look.
DIA CHELSEA
To bring in additional visitors from surrounding communities, I created a mailer that acts as a bridge for people hesitant about contemporary art. Using a typographical solution and my own written prose, the book conveys the experience and discovery one might have when engaging with contemporary art.
ROBERT E LEE PARK GALLERY
Identity, mark, site and non-site gallery maps, and exhibition booklet are all parts of a larger environmental art work that questions the definition of the gallery and art. The pieces use recycled paper and natural inks.
JEN BROWN ART
After meeting with the client, I developed this MICA painting student’s portfolio website. I tailored my design to her specific requirements for a scrolling gallery and pop-up enlargement of her pieces. I kept the design simple for easy content management.
DEIRA 4TH
Combining two vastly diverse cultures, the NYC urban youth scene and the Middle East, this collaborative project with Christopher Sausto reflects a fusion in everything from graphics to paint names. Since biking is big within the NYC youth scene, we decided to design our paint for bikes, furthering our eco-message.
DEIRA 4TH
Combining two vastly diverse cultures, the NYC urban youth scene and the Middle East, this collaborative project with Christopher Sausto reflects a fusion in everything from graphics to paint names. Since biking is big within the NYC youth scene, we decided to design our paint for bikes, furthering our eco-message.
ARTS EVERY DAY
Worked in a team to produce and direct a promotional video for Arts Every Day, a Baltimore city-based organization. The project used an arts integration model which involved local middle school students in the production. The final video resulted from a process of real-world client requirements, thorough research, and interviews with all involved parties.
OCELOT!
Hoping to stir-up passion and inspire activity, this publication approaches the issue of an endangered species from a fun, obsessive perspective. The book focuses upon the endangered ocelot, informing readers about their habitat, personality, lifestyle, and physical features. Readers are urged to join the ocelot fan club, enticed through ocelot stickers.
I AM FREE
Worked in a small team of Emirates and Americans, to write, direct, and edit a video in which we attempted to dissolve fears and bridge the gap between Middle Eastern and Western cultures. Utilized YouTube and other media outlets to gain widespread exposure and feedback. Created posters, T-shirts, and stickers to promote the video campaign.
url http://www.youtube.com/watch?v=TMtxbhopkts
HYBRID
A promotional self-mailer for a printing company showing in-house folding, binding, and dye cutting capabilities. The booklet opens several different ways, creating different animal hybrids. The animal combinations and typographical surprises reflect the printer’s many options.
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2009 SURVIVOR HARBOR 7
Designed the 2009 logo and identity pieces for the local Baltimore Survivor Harbor 7 race, including promotional mailers, T-shirts, and web announcements. The bold graphic shapes and colors embody the enthusiasm and energy that defines the race and organization. Completed these products for clients of Mission Media.
HAWTHORNE BOOK SERIES
Focusing upon the drama and tension common throughout Nathaniel Hawthorne’s stories, I designed a series of book covers that channel these ideas. The stacked and overlapped typography highlight the tension found among the author’s characters. A bold color distinguishes a graphic element in the title and references themes of isolation and exclusion found within the book’s pages. Each book has a unique color which separates it from the others in the series.
ABDUCTION ZINE
Using found imagery and a color coded system of squares, the book hints at possible abducted people and the reasons for their kidnapping. The book acts as a reintroduction guide to Earth for new and future abducted humans who wish to discover the meaning of their alien encounter.
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