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www.treacyinfo.com
Mini Lesson on SEOSearch Engine Optimization
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of good links to your web site
3. Regular updates
4. Quick download
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Create a List of Keywords• Your name• Products• Add location• What terms do
people use to find someone like you?
http://www.mikes-marketing-tools.com/ranking-reports/
How do you rank?
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Choose Popular Terms
https://adwords.google.com/o/KeywordTool
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Where to Place Keywords
• Title Tag • Use keywords in context• Highlighted terms• Links
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Look at the Links
• See who links to you www.linkpopularity.com
• See who links to the competition
• Make sure your partners link to you
• Ask people to link to you• Get into social media
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Not all links are helpful
• Good Links – Actual partners– Social Media– Reviews
• Bad Links– Link farms– Unrelated sites
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Fresh Content
• Making even small changes will help• Making small changes that build your
content are even better
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Why Social Media?
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
Impact of Social Media
http://www.youtube.com/watch?v=QUCfFcchw1w
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Interesting Stats*: Facebook
• An average Facebook users has 130 friends. (AllTwitter)
• Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas)More than 1 million websites have integrated with Facebook in various ways. (Uberly)
• 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
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Interesting Stats: Twitter
• 56 percent of customer tweets to companies are being ignored. (AllTwitter)
• The average user follows (or is followed by) 51 people. (Diego Basch's Blog)
• 32 percent of all Internet users are using Twitter. (Marketing Land)
• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
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LinkedIn Stats
• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003
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Interesting Stats: Google+
• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)
• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)
• 625,000 new users on Google+ every day. (AllTwitter)
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Interesting Stats: Pinterest
• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)
• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)
• Pinterest pins with prices get 36% more likes than those without. (Shopify)
• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
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Your motivation today…
1. Learn about how each social media channel works
2. Think of one social media strategy you can start implementing tomorrow
3. Set up the tools you need
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Before you Begin
• Why do you want to use social media?– How does it fit into existing business goals?– How can you measure success?
• What resources do you want to dedicate to social media efforts?– Internal staff? Consultant? Both?
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Find Your Comfort Level
Facilitate
Social Networks Monitored
EngageBlog, LinkedIn Moderated
InformWebsite, Email Alerts, Video Controlled
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Blog• Great way to inform• Great for showing
personality/expertise• Great for search
engine optimization• Great for tying in
other media• Easy to update
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Blog Tech Talk
• Choose a platform (WordPress, Blogger)
• Post articles (ongoing)
• Moderate/monitor comments
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• Your personal account can be as powerful as your business presence
• Take time to flesh out your profile
• Look for groups to join or create
• Be the person people want to know
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LinkedIn Tech Talk
• Set up an account– Personal, company, group
• Choose your level of commitment– Wait to be contacted– Contact people one-on-one– Join conversations– Start/host conversations
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Twitter• Post updates • Follow others to get
their updates• Search for timely
info• Follow topics of
interest• #hashtag = topic/tag• @AnnT = shout out
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Account Info
• Twitter ID• Email• Turn on/off privacy
sharing notices• Personalization –
makes connection suggestions
• Get Twitter Archive
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Mobile – connect Twitter and your cell phone
Email notification – get email updates from Twitter
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Profile
• Name• Location• Website• Bio – think of searchers• Images
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140 Characters
• Find a voice• Add images and
location• Ask questions• Reply to others• ReTweet generously
• Unless you are a teen, watch gr8 abbreviations
• Don’t just promote• Offer time-sensitive
specials
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Twitter Shortcuts
• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction
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Twitter Tech Talk
Inform• Send specials• Send RT-worthy
messages• Set realistic
expectations• Use #
Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al
for more details• Tweet during
conferences
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• Sign up with an account
• Set up boards• Connect with other
social media tools
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Pinterest Tech Talk
• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not
necessarily only your products
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Why Google+?
• Similar to Facebook with an option to segment connections
• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence
SEO
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• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of
your fans• Consider campaigns
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Person/Profile• Post updates,
images, videos, polls
• Friend People• Join Groups• Like Pages• Comment, like,
share posts• Tag • Send private
messages
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Advantages• Look like a
business• Multiple admins• Tie in with
Places• Non FB users
see more• Great analytics
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Surf like a Profile
• Now you can interact on Facebook as a Page
• Just know who you are before you comment!
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www.facebook.com/pages/create.php
1. Pick a category & name
2. Add a profile picture
3. Make it rich & engaging (Apps)
4. Publish
5. Update Regularly
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Add a Cover…
• 851 pixels wide and 315 pixels tall– Or must be at least
399 pixels wide
• Rules:– No prices or specials– No contact info– No urging to like
• GraphicRiver.net
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Tips
• Be active– Best time to post – 8 pm
• Interact with other sites to build a rep• Provide info people want more than info
you want them to have• Promote on your site
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Facebook Tech Talk• Tell people about your
FB page– Tell FB friends– Send out an email with
a link– Post a link on your
web site– Mention it everywhere – Get e-fluencers to talk
about you
www.facebook.com/pages/create.php
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Final Tips
• Have a plan/calendar
• Look into Admin tools
• Make the most of every story
• Do what’s right for you!
www.hootsuite.com
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Get the presentation here:http://byteoftheweek.com/
Thank you!
Ann Treacyatreacy@treacyinfo.com
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