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Graduate Certificate in Entrepreneurship
Contents
Is a Career in Entrepreneurship for You? .............................................. 1 How can a McGill Program prepare you for a career in Entrepreneurship? ............................................................................................................. 2 The Program ......................................................................................... 3 Course Sequence ................................................................................. 4 Course Descriptions .............................................................................. 5 Professional Association ....................................................................... 10 Admission Requirements ...................................................................... 11 Language Requirements ....................................................................... 13 Admission Procedures .......................................................................... 15
Career and Management Studies McGill Centre for Continuing Education 688 Sherbrooke St. W. Montreal, PQ, Canada H3A 3R1 Tel: (514) 398-1030 Fax: (514) 398-3108 E-mail: info.conted@mcgill.ca Web: http://www.mcgill.ca/conted-cms
The full details of the program, admission requirements, and admission procedures summarized in this document can be found in the Centre for Continuing Education’s current course calendar. If there are any discrepancies between the course calendar and this summary, the information in the course calendar takes precedence in all cases. McGill University reserves the right to change this information at any time.
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McGill University
Is a Career in Entrepreneurship for You?
Do you have an idea, a product or a service that you wish to turn into a sustainable
venture? Do you want to do something that you love?
Canada has more than 2.5 million small business owners, half of which are women.
This generates more than 80,000 jobs a year or about one-quarter of new employment
positions. Nearly one in four Canadians states that he/she will be self-employed at
some point in the next five years.
The vast majority of entrepreneurs say that starting a business was the best decision
that they have ever made. Even at the expense of longer working hours and the
entrepreneurs‟ responsibility for their own livelihoods, the benefits of more control
over their lifestyle and doing something they love far outweigh the options.
Many individuals start their own business out of a passion to be independent, the love
of a challenge or the desire to turn a hobby into a source of income. Few
entrepreneurs see a need that is not being met and can not ignore the opportunity.
Others are driven by circumstances such as layoffs, frustration with their current
workplace culture or the want of a more flexible lifestyle.
If you want a fast paced, dynamic career where you influence the outcome and
impact of your venture, then perhaps entrepreneurship is for you.
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How can a McGill Program prepare you for a career in Entrepreneurship?
You will be exposed to the principals of entrepreneurship required to start and manage a
sustainable new venture.
You will learn how to prepare, manage and present a business plan; structure the business
and seek funding.
You will be exposed to the latest theory, pertinent case studies and practical
entrepreneurship models of small business management.
You will acquire the sales skills all entrepreneurs need to identify and grow a customer
base.
You will learn about the available resources to help your business grow.
You will gain invaluable information from the expertise of some of Canada‟s best
entrepreneurs.
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The Program
The Graduate Certificate in Entrepreneurship consists of four required three-credit
courses and one three-credit Complementary course.
Classes are offered once a week for 13 weeks and are generally from 6 p.m. to 9 p.m.
Courses can be taken in the Fall, Winter, Spring and Summer sessions. Classes in the
Spring and Summer sessions may be given in less than 13 weeks. Not all courses are
offered every semester.
The graduate certificate‟s program requirements are:
4 Required courses:
CEN2 500 Principles of Entrepreneurship
CEN2 505 Product Commercialization
CEN2 510 Practical Entrepreneurship Management
CPL2 553 Small Business Management
1 Complementary course (choose from):
CCLW 511 Law 1
CGM2 510 Project Management: Tools and Techniques
CMR2 543 Service Marketing
CMR2 556 Buyer Behaviour
CMR2 566 International Marketing
CPL2 510 Communication and Networking Skills
CPL2 524 Introduction: International Business
CPL2 533 Developing Leadership Skills
Or any other 500 or 600 level course offered through Career and Management
Studies and approved by the department.
Note: All courses are 3 credits unless otherwise stated.
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Course Sequence
CEN2 500
Principles of
Entrepreneurship
CEN2 505
Product
Commercialization
CMR2 543*
Service Marketing
CMR2 566*
International Marketing
CMR2 556*
Buyer Behaviour
CPL2 533*
Developing Leadership
Skills
CPL2 524*
Introduction: International
Business
Graduate Certificate in
Entrepreneurship
CPL2 553*
Small Business
Management
CCLW 511
Law 1
CEN2 510
Practical Entrepreneurship
Management
Required Course
Complementary Course
Pre-requisite to course
NOTE:
*Note: Please refer to course description for
information on required pre-requisites.
CGM2 510
Project Management:
Tools and Techniques
To obtain information on course offerings, please refer to the interactive timetable at
http://www.mcgill.ca/conted-cms/programs/grad/entrepreneurship/certificate/.
CPL2 510
Communication and
Networking Skills
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Course Descriptions
CACC 520 Accounting for Management (3 credits)
Co-requisite: CMS2 500 Mathematics for Management
This course covers financial and managerial accounting. The course provides an
understanding of the various financial statements as well as cost behaviour,
cost/volume/profit relationships, budgets, responsibility accounting and relevant
costing.
CCFC 511 Financial Accounting 1 (3 credits)
Pre-requisite: MGCR 211 Introduction to Financial Accounting
Theoretical and practical foundation of financial reporting, specifically focusing on
the accounting concepts, the accounting process, revenue and asset recognition, their
measurement and disclosure.
CCLW 511 Law 1 (3 credits)
Pre-requisites: None
Sources and administration of law; the Canadian Constitution and the division of
powers; the Quebec Civil Code, comprising the law of persons, the law of property,
obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and
prescription.
CEN2 500 Principles of Entrepreneurship (3 credits)
Pre-requisites: None
Essential principals and tools of entrepreneurship dealing with idea generation,
valuation techniques, funding, data sources, intellectual property, legalities and
business plan development.
CEN2 505 Product Commercialization (3 credits)
Pre-requisites: None
Sales preparation, techniques, approaches and management will be presented as well
as product or service validation through prospecting, initial meetings with clients,
closing and follow up. Customer satisfaction will be emphasized.
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CEN2 510 Practical Entrepreneurship Management (3 credits)
Pre-requisite: CEN2 500 Principles of Entrepreneurship
Practical aspects of leadership, funding, exporting, off-shoring and globalization,
corporate responsibility, managing in difficult times, communication, green benefits,
intellectual property, succession planning and current business issues.
CFIN 512 Corporate Finance (3 credits)
Pre-requisites: [CACC 520 Accounting for Management (Diploma in Management students) or CCFC 511 Financial Accounting 1 (Diploma in Accounting students)] and CMS2 521 Applied Management Statistics
Fundamental finance theory as applied to the firm‟s short and long-term financing
and investment decisions and the sources of funds available to it (stocks, bonds,
derivatives). Exposure to critical concepts of “firm value maximization”
emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend
policy, risk and return.
CMG2 510 Project Management: Tools and Techniques (3 credits)
Pre-requisites: None
Focus on main concepts and theories of project management from initiation to close-
out. Topics include: project life cycle, planning, scheduling, implementing,
monitoring, controlling, close-out and ethics. The concepts presented apply to
projects of various sizes, types and degrees of complexity.
CMR2 542 Marketing Principles and Applications (3 credits)
Pre-requisites: None
Covers the different aspects of marketing operations: the marketing concept, the
analysis and research of market opportunities, the planning, implementation, and
control of the marketing program (Product, Promotion, Distribution, and Pricing).
The course focuses on Canadian market environment and Canadian marketing
institutions. Lectures and case studies on an individual basis and/or involving team
work will be used.
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CMR2 543 Service Marketing (3 credits)
Pre-requisite: CMR2 542 Marketing Principles and Applications
This course constitutes an in-depth examination of marketing as applied to the
service sector of the economy and distinguishes between the marketing of products
and that of services. The market-focused orientation of service organizations in both
the private and public sectors will be studied, and the potential impact of this
orientation on organizations competing to survive in service markets will be defined.
The course develops understanding of service organizations and the ways in which a
well-planned and organized marketing effort may have an impact on the development
of such organizations. The course will focus primarily on the North American service
market and will include case studies on both Canadian and American service
organizations.
CMR2 556 Buyer Behaviour (3 credits)
Pre-requisite: CMR2 542 Marketing Principles and Applications and CMS2 521 Applied Management Statistics
This course focuses on the behaviour of the consumer in the marketplace and the
research approaches used to gain an understanding of that behaviour. Once sensitized
to issues of human behaviour in this context, students develop a deeper understanding
of the basic processes specific to consumer behaviour.
CMR2 566 International Marketing (3 credits)
Pre-requisite: CMR2 542 Marketing Principles and Applications and CMS2 521 Applied Management Statistics
Marketing management considerations of a company seeking to extend beyond the
confines of its domestic market. A review of product, pricing, channels of
distribution and communications policies to develop an optimum strategy (between
adapting completely to each local environment and standardizing across them) for
arriving at an integrated and profitable operation. Particular attention to international
marketing and exporting in the Canadian context.
CMSC 000 Foundations for Mathematics (3 credits)
Pre-requisites: None
Operations with real numbers, polynomials, first-degree equations and applied word
problems. Factoring, fractions, exponents, roots and radicals. Systems of linear
equations and linear inequalities. Absolute values, equations and inequalities.
Quadratic equations, applied problems.
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CMS2 500 Mathematics for Management (3 credits)
Pre-requisite: CMSC 000 Foundations of Mathematics or the Exemption by Examination Test
Basic mathematics needed for business applications, including graphs, series
summation, mathematics of finance, annuity, discounted cash flow, internal rate of
return, permutations, combinations, maxima and minima functions with business
applications in optimization, introductory statistics and probability.
CMS2 521 Applied Management Statistics (3 credits)
Pre-requisite: CMS2 500 Mathematics for Management or the Exemption by Examination Test
Statistical methods used in a variety of business situations, emphasizing application
and providing a working knowledge of the most widely-used techniques. Topics
include descriptive statistics; probability distributions; sampling procedures and
distributions; inferential statistics including estimation; hypothesis testing and
Anova; simple linear, multiple regression and correlation; time series and forecasting.
CORG 551 Behaviour in Organizations (3 credits)
Pre-requisites: None
The implications for management and the essential concepts of social psychology
such as motivation, perception, attitude change and organization. Group and
organizational dynamics will be the major emphasis of the course. Classroom
discussion and student participation is encouraged.
CPL2 510 Communication and Networking Skills (3 credits) Pre-requisites: None
This course will provide students with leadership skills pertaining to communication
and networking in the workplace. Topics covered include influencing, appraising
situations, business networking, teamwork and delivering effective presentations.
CPL2 524 Introduction: International Business (3 credits)
Pre-requisites: Core Program
1
This course deals with fundamental international business issues: the international
business environment, foreign exchange risk, multinational corporations,
international organizations, international sources of financing, international
merketing policies, essential factors to be considered when entering foreign markets
(licensing and exporting) and international management.
1 Core Program: Accounting for Management (CACC 520), CFIN 512 Corporate Finance (CFIN 512), Marketing
Principles and Applications (CMR2 542), Applied Management Statistics (CMS2 521) and Behaviour in
Organizations (CORG 551).
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CPL2 533 Developing Leadership Skills (3 credits) Pre-requisite: CORG 551 Behaviour in Organizations
Role of leadership training and development in personal and organizational
effectiveness. Assessing and developing personal leadership skills, developing
leaders in organizational settings.
CPL2 553 Small Business Management (3 credits)
Pre-requisites: CACC 520 Accounting for Management and CMR2 542 Marketing Principles and Applications
This course will focus on the concepts and activities of entrepreneurship in the small
business environment. Through the analysis of small business situations and the
study of related case material, students will learn the fundamental actions required in
practice to start and manage a small business. Skill acquisition will be oriented
toward learning to prepare a business plan.
MGCR 211 Introduction to Financial Accounting (3 credits)
Pre-requisites: None
The role of financial accounting in the reporting of the financial performance of a
business. The principles, components and uses of financial accounting and reporting
from a user's perspective, including the recording of accounting transactions and
events, the examination of the elements of financial statements, the preparation of
financial statements and the analysis of financial results.
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Professional Association
The Dobson Foundation
The Dobson Foundation created the Dobson Fellows in order to recognize the spirit
of entrepreneurship as an essential component in the dynamism of Montreal‟s
business community.
The Dobson Fellows have demonstrated a commitment to, and a significant
contribution to, the spirit of entrepreneurship over a meaningful period of time. All
the Dobson Fellows (26 to date) are exceptional leaders in their entrepreneurial fields
and have lectured a minimum of five times before being asked to accept the
Fellowship which requires, among other duties, continuing to lecture at least once a
year.
The Dobson Fellows remain a selected group that adds significantly to the students
learning experience. Their live case studies provide a real world approach to theory
and practice.
For more information on the Dobson Fellows, please visit McGill‟s Dobson Centre
for Entrepreneurial Studies‟ website: http://www.dobsoncentre.mcgill.ca
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Admission Requirements
1. Students must hold a Bachelor‟s Degree in Commerce (or equivalent) as approved by the
Graduate and Postdoctoral Studies Office, and have a minimum cumulative grade point average
(CGPA) of 3.0/4.0 or a CGPA of 3.2/4.0 for the last two full-time academic years.
2. If your CGPA is lower than the above requirement, please submit the following for consideration
with your application, official transcript.
Letter of Intent:
A letter, 1 to 2 pages in length single-spaced, written in English or French, which addresses the
following:
basis for interest in the program;
your knowledge that would be pertinent to the program;
your interest in the field of study and the reasons for applying to our program
plans for integrating the training into your current or future career;
a description of your professional experience and its relevance, if applicable, to the
program
awards received or other contributions;
any additional information relevant to your application.
Curriculum Vitae
Two Letters of Reference:
At least one should be from a current or former employer.
Supporting documents should be delivered to:
Student Affairs Office
Admissions & Convocation
Centre for Continuing Education
688 Sherbrooke Street West
Room 1125
Montreal, QC H3A 3R1 Canada
3. If you have studied outside of Canada, you are required to request an evaluation of your degree
called “Évaluation comparative des etudes effectuées hors du Québec”, from MRCI. For further
details you may contact their office at: (514) 864-9191 or visit them on the web at:
www.immigration-quebec.gouv.qc.ca/en/education/comparative-evaluation/index.html
If you have completed an undergraduate degree from a recognized university outside of Canada and
are applying to this program for which a minimum CGPA is required, please visit the following
website for International Degrees‟ CGPA calculation:
http://www.mcgill.ca/gps/documents/admissions/country_sheets/
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To be admitted to the Graduate Certificate in Entrepreneurship, students must meet both the academic and
language requirements of the program.
Academic Requirements:
If you have studied outside of Canada, you are strongly advised to request an evaluation of your degree
called “Évaluation comparative des etudes effectuées hors du Québec”, from MRCI. For further details
you may contact their office at: (514) 864-9191 or visit them on the web at: www.immigration-
quebec.gouv.qc.ca/en/education/comparative-evaluation/index.html
If you have completed an undergraduate degree from a recognized university outside of Canada and are
applying to this program for which a minimum CGPA is required, please visit the following website for
International Degrees‟ CGPA calculation:
http://www.mcgill.ca/gps/documents/admissions/country_sheets/
Students without a Bachelors‟s Degree in Commerce (or equivalent) may be able to enroll for a Diploma
in Management. For more information, please visit: http://www.mcgill.ca/conted-
cms/programs/grad/management-diploma
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Language Requirements
The language of instruction for most courses and programs at McGill is English; however, students may
submit any written work that is to be graded in English or French, except in cases where knowledge of the
language is one of the objectives of the course. Applicants must demonstrate an adequate level of
proficiency in English prior to admission, regardless of citizenship status or country of origin. McGill
University has this language requirement in place to ensure that all students are provided with the
opportunity to succeed in their chosen program. In all cases, the University reserves the right to require
proof of English proficiency if it is deemed necessary. Below you will find information on when proof of
proficiency is required.
If you answer “yes” to any of the following seven statements, you do NOT necessarily need to provide
proof of English proficiency, but must provide documentation to support your answer.
Have you lived and attended school, for at least four years, in a country where English is the
acknowledged primary language?
Have you completed both Secondary V and a DEC at a French CEGEP in Quebec?
Have you completed a DEC at an English CEGEP in Quebec, during or later than 2003?
Have you or will you complete a French Baccalaureate – Option Internationale (British or
American section)?
Have you or will you complete International Baccalaureate English A with a final result of 5 or
better?
Have you or will you complete the British Curriculum A-Level English with a final grade of „C‟
or better?
Have you completed the British Curriculum GCSE/IGCSE/GCE O-Level English, English
Language, English First Language, or English as a Second Language with a final grade of „B‟ or
better?
If you answered “no” to all of the above, but answer “yes” to any of the following questions, you will be
asked to provide supporting documentation to this effect and may still be asked to provide proof of
English language proficiency.
Do you consider English to be your mother tongue?
Have you been attending school, for at least four consecutive years, at an accredited educational
institution (in a non-English speaking country) where English is the language of instruction?
Have you obtained an undergraduate degree from an accredited educational institution where the
language of instruction in your program of study was English (minimum three years)?
Have you obtained a graduate degree from an accredited educational institution where the
language of instruction in your program of study was English (minimum two years)?
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Applicants to the Department of Career and Management Studies who do not meet any of the above-listed
conditions must demonstrate proficiency in English using one of the following options:
1) TOEFL (Test of English as a Foreign Language): minimum acceptable scores are
iBT (internet based test) PBT (paper based test) CBT (computer based test)*
90 overall (a minimum individual
component score of 21 in each of the
four components i.e. reading, writing,
listening and speaking)
577 233
*The CBT is no longer being offered. CBT results will be accepted as long as considered valid by
ETS.
N.B. an institutional version of the TOEFL is not acceptable.
2) IELTS (International English Language Testing System): a band score of 6.5 or better.
3) MELAB (Michigan English Language Assessment Battery): a minimum mark of 85%.
4) APIEL (Advanced Placement International English Language): a minimum score of 4.
5) McGill CCE TELP (McGill CCE Test of English Language Proficiency): a Category A result.
6) McGill Certificate of Proficiency in English or McGill Certificate of Proficiency – English for
Professional Communication: Certificate of Proficiency awarded.
7) University of Cambridge ESOL Certificate in Advanced English (CAE): a grade of “B” (Good)
or higher.
8) University of Cambridge ESOL Certificate of Proficiency in English (CPE): a grade of “C” (Pass)
or higher.
9) Edexcel London Test of English – Level 4 – with an overall grade of at least “Merit Pass”.
10) Edexcel London Test of English – Level 5 – with an overall grade of at least “Pass”.
NOTE: Your test results must be reported directly to the University by the test centre; consequently,
candidates‟ copies of results will not be accepted as proof of English language proficiency. It is your
responsibility to ensure that the official test results in an official format are forwarded directly by the
testing service to the Student Affairs Office (Admissions) of the Centre for Continuing Education, 688
Sherbrooke St. West, 11th Floor, Montreal, Quebec, H3A 3R1. For TOEFL and APIEL, the institutional
code at McGill University is 0935-00.
Note: An institutional version of these tests is not acceptable.
For more information on each language test institutions, please visit:
http://www.mcgill.ca/conted-apply/requirements/language/english
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Admission Procedures
You can apply for admissions to the Graduate Certificate in Entrepreneurship online
at http://www.mcgill.ca/conted-apply
The application fee is $65 (non-refundable).
You must also provide several pieces of supporting documentation in order for your
application to be processed. For more information, please visit:
http://www.mcgill.ca/conted-apply/docs
Application deadlines are: February 1 (Spring semester), June 1 (Fall semester), and
October 1 (Winter semester).
Please note that students who do not register within one year from their date
of acceptance will be required to reapply.
A student not wishing to be admitted to the program or who has applied for
admission but has still to be accepted may register as a “Special student” in
individual courses on a selected basis provided they have the necessary prerequisites
and meet the admission requirements. For more information on “Special Student”
registration, please visit: http://www.mcgill.ca/conted-register/courses/independant
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