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HISTORY
•Goya is a 70 years old Spanish company.
•Founded in 1936 by Don Prudencio Unanue and his wife Carolina.
• Continuously creating
•Variety of products.
VISION / MISSION
Vision
We hope that every day our leadership becomes the strongest in the industry of foods.
Mission
Compromise to our slogan and our institutional values.
“If is Goya… it most be good”
STRENGTHSUniqueness in the product
Superior Quality Convenience
WEAKNESSNone
OPPORTUNITYHispanic Business Market
ImmigrationGlobal areas
THREATSCompetition
Lower Price & Quality Generics
Natural Disasters
SWOT ANALYSIS
• ValueConvenience, variety of flavors, easy to drink & price.
• RarityContinuous change in variety of products.
• ImitabilityUncommon to replicate Goya’s specific unique patent.
• OrganizationAn affordable refreshing and smooth health drink.
VRIO ANALYSIS
The Competition
FUZE
•ONLY 3 FLAVORS•Not 100% Natural•LESS than 5% juice•UNREADABLE!•HIGH PRICES!
SNAPPLE•NO TROPICAL FLAVORS•NOT 100% NATURAL•PERCENTAGE OF JUICE (5% avg.)•PLAIN PRESENTATION
• Goya Juices are known all over the world.
• Deliverable across the US and abroad.
• Globally reachable to all ethnic groups worldwide.
• A nutritional value with an exotic taste for a affordable cost.
• Today Goya is sold Worldwide.
SUMMARY
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