GOOGLE SEARCHES - carlsbad.org · - google for non profits account-techsoup validation token -...

GOOGLE SEARCHES

77,500 PER SECOND 2.4 TRILLION PER YEAR

20,000 nonprofits 50 countries

$10,000 / MONTH

$329 / DAY

THE #1 GOAL: CONVERSIONS

+ INSIGHTS

NOT HOW MUCH YOU SPEND

- THANK YOU PAGE- EVENT BUTTON- DURATION AT SITE = 3 MIN- # PAGES VISITED = 5

GOOGLE ADS =

ACTIVESEARCH

SOCIAL / TV ADS =

PASSIVEINTERRUPTION

GOOGLE AD GRANTS

BEST AWARENESS AND

BRANDING

COPY & KEYWORDS

RAISE AWARENESSDONORS - INVESTORS

VOLUNTEERS - PARTNERSSUPPORTERS - ADVOCATES

PAID GOOGLE ADS BEST FOR DISPLAY AND VIDEO

ADS & REMARKETING= HIGHER CTR

PAID GOOGLE ADS BEST FOR

DONATIONS

30 Days

30 Days

$2,760 / week = $11,040 / month!

$3,300 / week = $13,200 / month!

Current Week

Keyword Bid Max = $2.00 ??

SMALL, LOCAL NICHE CHARITIES

ELIGIBLE?

NOT ELIGIBLE: GOVERNMENT

HOSPITALSMEDICAL GROUPS

SCHOOLSUNIVERSITIES

SOME HEALTH-RELATED CHARITIES ARE ELIGIBLE:

CANCER RESEARCH NCCF

- 501(c)(3) US

- GOOGLE FOR NON PROFITS ACCOUNT

- TECHSOUP VALIDATION TOKEN

- ENROLL IN GOOGLE AD GRANTS

- SET UP GOOGLE AD GRANTS ACCOUNT

CHARTERKEYWORDS

ADSWEBSITE

SUSPENDED?New for 2020:

Compliance Dashboard

CLICKS IMPRESSIONS= CTR

MIN = 5%

IMPRESSIONS≠

IMPRESSED

QUALITY SCORE

3+

CAMPAIGN

AD GROUP AD GROUP

AD AD AD ADKEYWORDS KEYWORDS

KEYWORD PLANNER

PAID AD

AD GRANT AD

ORGANIC

LOCAL SEARCH ADS

GOOGLE MAPS

GOOGLE MY BUSINESS

SERP

SITE LINK EXTENSIONS

datastudio.google.com

OPTOMIZEOPTOMIZEOPTOMIZE

google.com/grants/

support.google.com/grants/

g.co/AdGrantsReviewDashboard(datastudio.google.com)

reese@ree-source.com