Google Confidential and Proprietary 1 Google Russia Business Opportunities and Ads Update
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- Slide 1
- Google Confidential and Proprietary 1 Google Russia Business
Opportunities and Ads Update
- Slide 2
- Google Confidential and Proprietary Developments in Ads and
Analytics News from Google Analytics -Fresh Features - Snippets
Better Ad Management -Search Funnel (Conversion Attribution)
-AdWords Opportunities Tab New Ad Types -Ad Sitelinks -Product Ads
1 2 3
- Slide 3
- Google Confidential and Proprietary Google Analytics: Quick
Intro Quick, Free, Easy to Install How can we improve our site for
sales? Are our visitors buying or signing-up? Are our online
campaigns performing?
- Slide 4
- Google Confidential and Proprietary Google Analytics: New
Features More Intelligent Data Intelligence & Customizable
Alerts (on multiple metrics) Annotations (on the time graph) More
Flexible Reporting Advanced Segmentation Custom Reporting Multiple
Custom Variables More Platforms Tracked AdWords & AdSense
YouTube Brand Channel Mobile Web Tracking Android & iPhone Apps
Flash, AIR & Silverlight More Powerful Analysis Segmentable
Unique Visitors Engagement & URL Goals Advanced Table Filtering
Pivoting & Multiple Dimensions
- Slide 5
- Google Confidential and Proprietary * Adwords Conversion
Tracking is Required AdWords: Search Funnel Multiple ads may have
assisted in a conversion they should share the credit But
systematically identifying assisting ads is often hard AdWords
Search Funnel reports describe ad click and impression behavior on
Google.com that leads to a conversion All the Glory All the Work
Assist Impression Assist Impression Conversion! Assist Click Assist
Click Assist Impression Reality
- Slide 6
- * AdWords Conversion Tracking is required in order to receive
Search Funnel Reports. AdWords: Search Funnel
- Slide 7
- Google Confidential and Proprietary Advertiser Insights:
Account Optimization Has (Too) Many Facets Budgets Keywords
Benchmarks Bids Creatives
- Slide 8
- Google Confidential and Proprietary Advertiser Insights:
Opportunities Tab Keyword bid ideas Click Increase traffic or
Decrease cost in the tables header to see ideas for Your One
Hompage for Customized Account Optimization Opportunities
- Slide 9
- Google Confidential and Proprietary Advertiser Insights: Bid
Opportunities Identifies opportunities to change bids for better
results Shows bid increase and decrease opportunities per
keyword
- Slide 10
- Google Confidential and Proprietary Advertiser Insights: Impact
Estimation
- Slide 11
- Google Confidential and Proprietary 11 Ad Sitelinks Ad
Sitelinks allow advertisers to highlight additional deep content on
their site when users enter a navigational query Target Audience:
Brand advertisers with rich site content Current Status: Rolling
admissions beta
- Slide 12
- Google Confidential and Proprietary 12 Product Ads via GAN
Product ads allow advertisers to market their entire product
catalog with little additional work or risk Target Audience: Larger
e-commerce advertisers Current Status: Small beta limited to GAN
advertisers
- Slide 13
- Google Confidential and Proprietary Exciting Time at Google
Russia >30% share in search *, higher in search ad impressions
Good partnerships Begun and Mail.ru Commitment to growing online
advertising in all its forms in Russia -Bringing our core strengths
of measurability, effectiveness and ease of use -Supporting
advertiser interests, such as adding support for Yandex.Money
Strong Russian engineering office * Comscore, Jan 2010
- Slide 14
- Google Confidential and Proprietary Thank You 14
- Slide 15
- Google Confidential and Proprietary 15 Advanced Segmentation 15
Isolate and analyze subsets of your traffic post-data capture
Compare segments and key performance metrics side by side Analyze
your traffic with predefined or customized segments