Google business listing

Google Business listing By Pronto Marketing

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Google Business listing

- Anatomy - Example of good/bad listing - Things you should know

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Google Business listing Anatomy: Basic information

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Local phone number of San Ramon, CA

Local phone number of San Ramon, CA

Add/Edit phone and fax numbers

Google Business listing Anatomy: Basic Information + Event Update

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Google’s randomly picked most recent updates from; - New coupon message on Google listing - Public events update on web home page or Google Calendar - Public events update from third party services such as EventBrite - Other sources

Google Business listing Anatomy : Additional Details

- The more info you provide (On boarding document and Pronto Managed Listing Survey) the better.

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Custom link points to another website

Note: Custom link and Area served are the latest features on Google business listing

Google Business listing Anatomy : Additional Details

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- The more info you provide (On boarding document and Pronto Managed Listing Survey) the better.

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Custom link points to eBay store page

Google Business listing Anatomy: Photos & Videos

Photos & Videos Submit photos and VDOs

Photos You can upload your photos (small JPEG file size would do) to Pronto Managed Listing Survey, then we’ll post them on business listing for you. Videos Upload your Videos to YouTube and send us the links, we’ll add them to the listing for you.

People like images and VDOs, the more you have them the better for SEO and conversion.

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Google Business listing Anatomy : Coupons

Coupons Create coupons

Execute marketing campaigns and let the coupons bring you some leads. Tell us your offers and Pronto will create coupons for you.

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Google Business listing Anatomy : Reviews

What people are saying about Reviews from 3rd party services

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infoUSA

Niche industry sites, etc.

Yahoo Local Yelp

Freeindex Citysearch

InsiderPages

Google listing - Descriptions - Reviews - Citations

Yell

Local directories are the best citation sources. Registering your site to local directories helps improving online presence and local SEO results. http://support.prontomarketing.com/entries/184293-local-search-citations-in-many-countries

Google Business listing Anatomy : Reviews

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Reviews Write a review Reviews submitted directly to Google Maps

Encourage your clients to give you positive reviews could be a great habit. Though a reviewer must have Google account.

Google Business listing Anatomy: Citations

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Local directories are the best citation sources. Registering your site to local directories helps improving online presence and local SEO results. http://support.prontomarketing.com/entries/184293-local-search-citations-in-many-countries

More about this place Citations from 3rd party services

See this figure on page 7 infoUSA

Niche industry sites, etc.

Yahoo Local Yelp

Freeindex Citysearch

InsiderPages

Google listing - Descriptions - Reviews - Citations

Yell

Google Business listing Anatomy: User Created Content

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You can create your own maps (user created maps) in Google My Maps or other third party services to strengthen your online presence.

User Content User created content on Google Maps or other map services Geo tagged image from Flickr, Panoramio

Drury Lane Gallery London

Google Business listing Anatomy: User Created Content

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Geo tag image using Flickr, Picasa You can use any tools to geo tag images but the crucial part is uploading photos to photo sharing websites. Flickr.com is recommended.

User Content User created content on Google Maps or other map services Geo tagged image from Flickr, Picasa Drury Lane Gallery London

Google Business listing - Anatomy

- Examples of good/bad listings - Things You should know

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Google loves reviews

√ Good listing 15

√ Good listing 16

Missing elements !! - Web URL - Company logo - Company email address - Business additional details

Listing is not verified !

X Bad listing 17

Google Business listing - Anatomy - Examples of good/bad listings

- Things You should know

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Things you should know: Duplicate Listing

What is duplicate listing?

Match

Match

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Things you should know: Duplicate Listing

Duplicate listing???

- Two listings, same address, same phone and same website = Duplicate listing - Do not be tricky, you’ll only confuse your clients and devalue your business listing

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Things you should know: Multiple Listings

Multiple locations, Multiple listings??

- You can create multiple listings only when your business physically exists in many locations. - You can not create business listings for every city you service. Fortunately, Google lunched Service Area & Location Setting feature in Google business listing. So, service areas can be specified, either through a distance from a location point, or through a list of locations

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Things You Should Know..

Google Business listing Recommend Yes No Not recommend

Physical address √

P.O. Box address (USPS) √

Postal mail address * √

Local phone/Fax √

Toll free Phone/Fax √

Logo in PDF format √

Large size, High quality logo file √

Address + Phones sync with website √

Submit 2 addresses √

Create 2 listings that have same physical address but different URL*

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Note: - You can avoid P.O Box address by using postal mail service from a private company that will give you an address that looks like physical address. - One business listing can be created per one unique physical address only. - Custom link (see page 5) is the solution to promote another related business Websites or social media pages such as FaceBook, Twitter, LinkedIn