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GOOGLE ADWORDS
Citation preview
Google Advertising Professionals
Google AdWords Professional
Certificate (GAP)
A great opportunity for a new career or home business
In
Search Engine Marketing Field
Or
Pay Per Click
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
Our Agenda
Who should attend this course ?
What is search engine marketing ……Let’s define it?
What is Google advertising professional program ?
Why we should using Google AdWords
How to set up Google advertising professional account?
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
Who should attend this course?
� Beginners for Emarketing
� Who is familiar with Emarketing and Google AdWords� Who is familiar with Emarketing and Google AdWords
� Who looking to improve their performance of their campaigns and website
� Who search for alternatives for old methods of marketing
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
What is search engine marketing ……Let’s define it?
Emarketing = SEO+SEM+SM
SEM is the process of paying money to search engines or directories to enhance
your website's position through pay per click or pay per impression.
- let’s look at an interesting fact about Search Engine Advertising.
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
Classifieds
Sponsorships
Rich Media
Other
17%
9%
8%
6%
80%
100%
% Online Advertising Revenue
• Search Advertising now the
most dominant form of
online advertising
Search
Banners
40%
20%
0%
20%
40%
60%
Type of Online Media
• Nearly �x growth in Search
Advertising since start of
����
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
How does Google work ?
So how does Google AdWords work ?
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
Your ads can appear on Google search results as well as the Google Network of search and content sites.
The Google Network reaches
over 80% of Internet Users
worldwide*network
Other
01%
Content publishers,including:
31%
Search partners,including:
Google properties,including:
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
What is Google advertising professional program ?
Google AdWords professional program is available in two levels:
4- Individual - Perfect for the home business entrepreneur because you don't have to
have assistants, partners 4. or employees.
31%
0- Company - Requires two qualified individuals in the Google Advertising
Professional program.
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
Google AdWords Professional Requirements
48 Sing up for the program .
08 For individual you should manage at least one account for :1
days.
;8 Spend 4111 $.
=8 Pass the test after met the above requirement. but you can take 31%
=8 Pass the test after met the above requirement. but you can take
the exam anytime.
?8 You will pay ?1$ the fees test. you will take 441 questions for
beginner to advanced user for AdWords.
A8 You need to B?% score to pass the exam.
B8 The Time limit is I hour and ;1 minutes.
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
What You Get with Google AdWords Certification ?
4. Google allows you to display the Google
Advertising Professional logo on your
website. This logo will appear in pro center
after passing the test it will take from 4 to ; 31%
after passing the test it will take from 4 to ;
days.
0. It is a great opportunity for a new career or
home business in an already-thriving and
still growing field - pay-per-click advertising.
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
Why we should using Google AdWords
4- Traffic conversion � AdWords traffic converts ? to 41 higher than organic.
0- Short time to see result .31%
0- Short time to see result .� Compare between AdWords SEO and SEM.
;- Automated free tracking tools.� AdWords conversion tracking &Google analytics
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
Why we should using Google AdWords
=- Cost and spending limits
� ? $ for activation your account .
� Maximum cost per click.31%
� Maximum cost per click.
� Daily budget for every campaign.
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
Why we should using Google AdWords
)- Different types of ads
� Text ads
� Image ads
� Video ads
31%
� Video ads
� TV ads
� Printed ads
� Mobile ads
� Local business ads
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
How to set up Google AdWords account?
31%
Mohammed Abdel Kareem
Egyptday@gmail.com
Google Advertising Professionals
network
Thanks
Q &A31% Q &A
------------------------------------------------------------------------------------------------
Mohammed Abdel Kareem
egyptday@gmail.com
Mohammed Abdel Kareem
Egyptday@gmail.com
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