“Good to Great” University Advancement: IUF and IUAA Working Together

Gene Tempel, IU Foundation

J T. Forbes, IU Alumni Association

“Good to Great”University Advancement: IUF and IUAA Working Together

From the past to the present

• It all started with a fire• Long and intertwined histories• Friend (or fun) raising versus fund raising• Complementary functions

Forces bringing us together

• President McRobbie’s challenge

“For IU to achieve its goals of excellence,

our alumni must become

more deeply connected and engaged

in the life of the university.”

IUAA’s challenges and opportunities

Challenges• Reduced Revenue• Increase Involvement

Opportunities• Unified and integrated involvement strategy• Demographic, technological and global changes• Passionate and loyal alumni willing to help

Our Strategic Purpose: Mobilize IU Alumni to help themselves, each other, and Indiana University

IUF’s challenges and opportunities

• Challenges• Reduce budgets• Increase giving

• Opportunities• One development team• Ramp up • Outstanding customer service

The President’s advancement challenge

“Expand and enhance essential volunteer,

philanthropic, and other support for the

Principles of Excellence

among IU’s alumni, faculty, staff, students,

and friends throughout Indiana, the

nation, and the world.”

The Four I’s of Advancement

• Identify• Inform• Involve• Invest

Importance of engagement

"Because here I know what I am doing.

Here I contribute. Here I belong. Here I am a

member of a community.“

~ Peter Drucker

Healthier! Happier!

“Volunteering makes the heart

grow stronger.”

~ Corporation for National and Community Service

The ties that bind …

Ways we are working together

• Volunteer engagement• Marketing• IT• Events

“Smooth seas do not make skillful sailors”

“Indiana, we’re all for you!”

What’s on your mind