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GOING UP?How to craft the perfect remember me speech
Presented by: Murad E. Abel, D.B.A
WHAT IS AN ELEVATOR SPEECH?
WHAT IS AN ELEVATOR SPEECH?
An elevator speech helps summarize who you are and what people should remember about you in the time it takes to ride an elevator.
WHO NEEDS ANELEVATOR SPEECH?
WHO NEEDS ANELEVATOR SPEECH?
Job seekers
Entrepreneurs
Social Networkers
Upward Mobile Professionals
Small Business Owners
Sales Agents
Executives
THE IMPORTANCE OFAN ELEVATOR SPEECH
30-60 secondsto make a positive impression.
A quick sound bite
and what your business does.summation of who you are
Easy introductionsat social affairs.
conversation.Leads to further
business prospects.Improve sales and
Helps othersremember you.
A request to take action?
What you do?
What the product/service does?
The benefits of the product/service?
BASIC STRUCTUREOF AN ELEVATOR
SPEECH
BUILDING YOUR ELEVATOR SPEECH
BUILDING YOUR ELEVATOR SPEECH
Your chance to subtly sell yourselfand your products/services.
BUILDING YOUR ELEVATOR SPEECH
Interchangeable phrases helpsto create adaptability.
BUILDING YOUR ELEVATOR SPEECH
Direct reflection ofyourself and your beliefs.
Avoid focusing exclusively on a sale.
BUILDING YOUR ELEVATOR SPEECH
BUILDING YOUR ELEVATOR SPEECH
Define your purpose.
professional association, etc…)(sell a product, company awareness,
Example 1
I am (your name), the regional salesmanager for (company name).
WHAT YOU DO?
WHAT YOU DO?
Example 2
Good day, my name is (your name),and I work as a biochemical engineer
for (company name).
WHAT DOYOU OFFER?
Example 1
that are looking to upgrade theirWe sell computer chips to companies
manufacturing capabilities.
WHAT DOYOU OFFER?
Example 2They produce new drug treatmentfor patients suffering from (XXXX).
WHAT ARETHE BENEFITS?
Example 1
We improve the efficiency ofmanufacturing plants to increase
shareholder wealth.
WHAT ARETHE BENEFITS?
Example 2
Our products have few side effectswhile still helping patients recover.
WHAT IS THECALL TO ACTION?
Example 1
I would like to set up a time to discusshow our products can help you.
Example 2
I’ll have our pharmaceutical agent
call your office to set up a meeting
on (XXXX) medication.
WHAT IS THECALL TO ACTION?
CONCLUSIONProvides an opportunity to inform others about you or your business.
Presented by: Murad E. Abel, D.B.A
CONCLUSIONA short 30-60 second customizable conversation.
Presented by: Murad E. Abel, D.B.A
CONCLUSIONElevator speeches should say what you do, the product/service you offer,its benefits and encourage a follow up action.
Presented by: Murad E. Abel, D.B.A
Presented by: Murad E. Abel, D.B.A
CONCLUSIONAdjust your elevator speech for sales, job interviews, social affairs, research, etc…
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