Going Mobile

Why Your Business Needs a

Mobile-Friendly Website. Emeka Eze

Emeka.eze@deo-corp.com.ng

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Having a website is no longer enough,

your business needs a mobile-friendly

website

“You don’t need a mobile strategy, you

need a strategy for the mobile world” James Briscoe, Managing Director, Unique Digital

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Statistics prove that "Africa is indeed the

fastest-growing mobile market in the

world and the largest after Asia." ---

TheRoyceFunds

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

“The number of subscribers on the

continent[Africa] has grown almost 20%

each year for the past five years,

according to the GSM Association report

on Africa, which expects there will be

more than 735 million subscribers by the

end of 2012”

"In Five Years, Most Africans Will Have

Smartphones“ ---techcrunch.com

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Do you know that Nigeria tops amongst

countries with the highest net additions

of Internet users in Africa?

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

It might also interest you to know that

Nigeria has been ranked fourth in

smartphone connection in Africa. ---Informa

Telecoms & Media

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

It will also interest you to know that 97%

of Nigerians own a mobile phone. Source:

Insights Africa

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Nigeria by Mobile Internet Session

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Nigeria Internet Access by Point of Usage

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Nigeria Internet penetration stands at 11% second

to Egypt with a 12.6% as at 2007. Source:

InternetWorldStats.com

Nigeria population currently stands at 162.47

Million. Source: World Bank Report

This means that 17.8 million

Nigerians access the Internet

And 1.4 million Nigerians access the

internet via their mobile phones!

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Hence, your vital question should be

whether you intend to ignore this 1.4

million that is set to grow at a CAGR of

20% year-on-year for the next five

years!!!

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

PERTINENT QUESTIONS FOR YOUR

BUSINESS

#1: Does your company own a website

#2: If yes, is your company website

mobile-friendly?

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

“You don’t need a mobile strategy, you

need a strategy for the mobile world” James Briscoe, Managing Director, Unique Digital

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Google Research:

75% of mobile users are likely to revisit a

mobile-friendly site.

67% of mobile users are more likely to

buy

61% of mobile users are more likely to

leave a mobile-unfriendly site(bounce off

your site)

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

What is a mobile-friendly site?

A mobile-friendly site is a site that is

designed for the capabilities of mobile

devices.

“Just because a site can load on a mobile

phone doesn’t mean it’s mobile-

friendly”[Source: Google]

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.

Do you like to have a mobile-friendly

site?

Hail us via:

deocorpltd@gmail.com

emeka.eze@deo-corp.com.ng

info@deo-corp.com.ng

234-809-780-6895

234-810-380-2735

11/10/2012 (c) Our Deo Corp. Ltd 2011. All rights reserved.