Go110 mega presentation

Introducing Go110

Agenda

Agenda

Introducing Go110In short: Go110 is a Business Directory on steroids,

Where you can find

Companies, Products, Promotions and Events in real time.

This is made available on cellular phone screens

as an easy to click icon.

Native support for:

Go110 is a real time communication platform

INFORMATION:INFORMATION:Contact detailsMap locationNavigationSpecials

Rating & feedbackFriend sharing

INFORMATION:INFORMATION:Contact detailsMap locationNavigationSpecials

Rating & feedbackFriend sharing

EXPOSURE:EXPOSURE:Business listing

PromotionsAdvertising

Keyword sponsorships

EXPOSURE:EXPOSURE:Business listing

PromotionsAdvertising

Keyword sponsorships

Business perspective: Go110 is a cost effectivemarket communication platformaimed at your target market

Consumer perspective: Go110 is an easy to useIcon on my phone that helps me find and then directs me to my interests in the vicinity at the click of a button

Introducing Go110Go110 will provide you with information around your physical location.

It will allow you to see results in a map or list format,

and allow you to call, navigate to or share information found.

CoCo

View mapNavigateDirectionsCall / SMSEmailShareRateFavourites

Easier to use than sending an SMS.Get what you are looking for in 3 clicks.

CompaniesProductsSpecials Malls & PlacesEvents

Why will Go110 be dominant?

• Instead of having to type in a Wap site, Go110 users simply click an icon

on their phone screens. Phone screens are small. The first mover takes the cake (and space).

• Go110 is endorsed by Vodacom. It is linked to the 110 Call Centre.

• Every caller (1 400 000 calls per month) gets an invitation to download Go110.

• Go110 to be pre-installed on every Vodacom SIM card.

• Discussions underway to get endorsement from MTN and Cell C.

• Go110 to provide all Map directions in SA.

• Go110 to provide University campus navigation and free on-campus communication.

• Go110 to provide In-mall navigation on all the major malls in South Africa.

We aim to put Go110 on nearly all smartphones in South Africa by 2012

Multiple access channels

110Call Centre

110Call Centre

Go110 icon on all

smartphones

Go110 icon on all

smartphones

Go110 websiteGo110

website

Desktop Gadget

Desktop Gadget

Web 2.0WidgetWeb 2.0Widget

Go110Mobi site

Go110Mobi site

Agenda

What can I use Go110 for?

Find out which pharmacies near me are openat 19h17 on a Friday night.

Find a breakfast special, read more about it and navigate there.

What can I use Go110 for?

Get a rating and review of a business, or simply review them yourself.

What can I use Go110 for?

Want your friends to join you?Simply use “Share” and they will receive directions.

What can I use Go110 for?

Find out what Malls are close by,and get directions to it.

What can I use Go110 for?

Find out what Specials are available at the Mall.

What can I use Go110 for?

Find a store or special in the mall,and get in-mall navigation.

What can I use Go110 for?

I am new at Varsity; 2 clicks to find the right classroom.

What can I use Go110 for?

I am a new Hostel Primaria on campus.I need to tell my entire hostel to get me at the sporting grounds.

What can I use Go110 for?

share

Agenda

Exposure levels

Level 1: Free Company name & Go110 Key searches

Level 2: Risk free & Subscription

Category listing, specials and products

Level 3: Targeted advertising

Neighborhood, Gender & Age focused

Level 4: Keyword sponsorships

Bidding model: Neighborhood focused

Level 5: Landing page sponsorship

Priority exposure

Business Benefits

Business can obtain a number of benefits when registering on the Go110 platform. These benefits are dependant on the level of exposure each company chooses to exercise. A detailed description of each benefit will follow.

Level 1 benefits: Free service

After registration, each company gets its own:• CompanyControl CockpitCompanyControl Cockpit, • Company Home Page Company Home Page on Go110 mobile, • a unique Go110 Key, Go110 Key, and• listing on the Vodacom 110 Call centre110 Call centre

Go110 KeyCompany Home Page

CompanyControl Cockpit

Features:• Web 2.0 / Cockpit frontend• eWallet• EFT• GIS enabled• Real time billing & reporting• Security• Communication Interface

For companies - new way of client interaction

CompanyControl Web Cockpit

Update information

and load product specials

dynamically

Update information

and load product specials

dynamically

Real time, detailed

analysis of overall usage

statistics on Go110

Real time, detailed

analysis of overall usage

statistics on Go110

Detailed analysis of

users accessingCompany’s

details through all channels

Detailed analysis of

users accessingCompany’s

details through all channels

Real time billing &

reporting. Purchase credits or redeem

vouchersonline

Real time billing &

reporting. Purchase credits or redeem

vouchersonline

Increase exposure

by activating ads and keyword sponsors

Increase exposure

by activating ads and keyword sponsors

Obtain ratings

and direct feedback

from users

Obtain ratings

and direct feedback

from users

CompanyControl Cockpit

Level 1 benefits: Free service

View mapNavigateDirectionsCall / SMSEmailShareRateFavouritesCompany

Home Page

Inform prospective clients that you are on Go110 by adding the Go110 Key Go110 Key in your your normal promotional advertisementsadvertisements.If a user types in the Go110 Key, or your company name in theSearch box, all Go110 services all Go110 services such as sharing & navigation to your doorstep will be provided free of charge. free of charge.

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Company Name

The Go110 KeyEvery company gets a Go110 Key at registration.

Place the key on company stationary, and at the bottomof leaflets and newspapers ads…

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.. which provides an immediate shortcut to your company listingwhen scanned or typed in on Go110 …

.. and allows new customers to…

.. get your contact details …

.. view your location on a map …

.. navigate to you….. share your locationwith friends…

.. Add to favourites….. Rate your service…FREE of charge

Level 2 exposure is Risk Free

Go110 provides the benefit of Risk Free exposure . Risk Free exposure . You pay a small small referral fee if a prospective customers have found you using the Business Directory screens, and then decides to interact with you. Visits to your Company Home Page is still free, you only pay pay a once-off fee if interaction interaction is triggered (calls, navigation, sharing, specials).

No visits, no charge. No visits, no charge.

Level 2 exposure

CoCo

View specialsView mapNavigateDirectionsCall / SMSEmailShareFavouritesCompanies

ProductsSpecials Malls & PlacesEvents

Free screens

Small referral fee or

Subscription

BusinessCategory Screens

Use Go110 to list your Company Company in the Business Directory.

Level 2 exposure

View specialsNavigateDirectionsCall / SMSEmailShareRateFavouritesCompanies

ProductsSpecials Malls & PlacesEvents

Free screens

Small referral fee or

Subscription

SpecialsDirectory Screens

Use Go110 to list your Special offerings Special offerings in real time.People with specific needs find you in seconds.

Activate via your CompanyControl dashboard

Get Level 2 exposure with 3 easy clicks

1

2

3

Register today and get free voucher to try it out

Remember to add your specials..

1

2

3

Time based, Location aware,User aware,Device aware Search

Choice of map | List | AR based results. Indicating • Range, • Direction, • Rating, • Promotions and • Opening hours.

Final results show• Contact details,• Address,• Go110 Key,• Map • Availability,• Rating, • Description• Promotions• Payments & • Pictures

Companies pay for referral / exposure

Companies pay for referral / exposure

VAS services:• Share• Navigate me there• Send Business Card• Show video clip• View live video feed• Through connect (call)

Others:•Taxi referral

Individuals pay for some VASIndividuals pay for some VAS

Business Directory Search

Time based, Location aware,User aware,Device aware Search

Choice of map | List | AR based Results. • Range,• Direction, • Brand, • Price and • Opening hours.

Final results show• Contact details,• Address,• Go110 Key,• Map • Availability,• Rating, • Description• Promotions• Payments & • Pictures

Companies pay for referral / exposure

Companies pay for referral / exposure

VAS services:• Share• More info• Navigate me there• Show video clip

Individuals pay for some VASIndividuals pay for some VAS

Product & Promotion Search

Referral charges to listing company

Input Company lists Company Home Screen VAS (Navigation, Through-connect,Directions, Share etc)

Company Name Free Free Free

Go110 Key Free Free Free

Recent search Free Free Free

Favourites Free Free Free

NavigateDirectionsCallEmail / SMSShareRateFavourites

Actions linked to existing clients and self advertised clients are free.

Referral charges to listing company

Input Category Screens Company lists Company Home Screen

VAS (Navigation, Through-connect,Directions, Share)

Business Directory Free Free Free Referral fee

Promotions listing Free Free Free Referral fee

Category search Free Free Free Referral fee

Actions linked to new clients are charged once interaction is established.Once-off referral fee independent of number of VAS options activated.

NavigateDirectionsCall / SMSEmailShare

New clientReferral fee

Additional exposure opportunities

Business ListingSponsorship

Company logo on lists / map

Categorysponsorships

Keywordsponsorships

Splash ScreenAdvertising

Banner Advertising

PromotionSponsorship

EventSponsorship

Advertising & exposure options

• Geographically linked keywords active priority listings and advertisements, filtered by user’s gender, location and age.

• Hyper local sponsorship, category sponsors and keyword sponsors becomes very easy to implement.

• Dynamic information can be updated via call centre, website or mobile phone.

The Go110 Key for mallsPlace your mall’s Go110 Key on Parking stubs and otherMarketing material

Menlyn

.. which provides an immediate shortcut to the mall home pagewhen typed in on Go110…

.. and allows your visitors to…

.. access your contact details …

.. view your location on a map …

.. navigate to you….. share your location with friends…

.. Add to favourites….. Rate your service…

..find informationvia categories…

.. view the store list .. view mall specials.. .. view the mall map..

.. activate in-mall Navigation..

Mall search & Mall maps

Campus maps

Features:• Web 2.0 / Cockpit frontend• eWallet• EFT• GIS enabled• Real time billing & reporting• Security• Communication Interface

A new way of client interaction

CompanyControl Web Cockpit

Update information

and load product

Promotions dynamically

Update information

and load product

Promotions dynamically

Real time, detailed

analysis of overall usage

statistics on Go110

Real time, detailed

analysis of overall usage

statistics on Go110

Detailed analysis of

users accessingCompany’s

details through all channels

Detailed analysis of

users accessingCompany’s

details through all channels

Real time billing &

reporting. Purchase credits or redeem

vouchersonline

Real time billing &

reporting. Purchase credits or redeem

vouchersonline

Extend exposure

via acquisition

of ads, sponsors

and keywords

Extend exposure

via acquisition

of ads, sponsors

and keywords

Obtain ratings

and direct feedback

from users

Obtain ratings

and direct feedback

from users

Launch objectives

1. Go110 on every phone

2. Go110 everywhere

3. Rich location based information

4. Go110 everyday

Via a Dominant mobile frontend market position we promise to provide a

Cost efficient marketplace,allowing companies and users to exchange

Rich, relevant LBS based content via multiple easy to use platforms.

Value Proposition

Needs based Resource System

Advertising ratesAdvertising 20% more expensive than

non-contextual ads

Ad Agency / Media company commission per sale: 40%

Advertising 20% more expensive than non-contextual ads

Ad Agency / Media company commission per sale: 40%

Listings and Ads served : Yearend Monthly Targets

Listing Targets

Advertising Targets

Unique User and Visits: Yearend Monthly Target

User & Visit Targets

Selected Metrics

Monthly APRU

Primelife proposal

We hereby hope that we have triggered your interest in the Go110 service that will be launched shortly. We would ideally like to sign Primelife as partner before launch.

We would like to take discussions further to see in which way we can create a mutually beneficially relationship between Go110 and Primelife,and a brand new value offering for Primelife’s current and prospective clients.

Kind regards,Pieter GeldenhuysActing MD: Go110Cell: 082 995 1282Email: pieter@go110.co.za