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Global Summit of Women 2015Katrin Adt, Vice President of HR Development, Daimler AG
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Agenda
Information about Daimler
Building your own brand
11
22
Daimler consists of five divisions
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Daimler has 280,000 employees worldwide Regional distribution of workforce
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Daimler sales in Latin America 2014:
• Mercedes-Benz passenger cars in Brazil: > 11.000
• Daimler Trucks / Buses in Brazil (the worlds biggest market)
> 32.000 Trucks > 13.600 Buses
• Daimler Vans : >16.000 Vans
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Agenda
Information about Daimler
Building your own brand
11
22
Building your brand internally and externallyWhy?
If you don’t do it, nobody else does
self
marketin
g
What is your brand standing for?
Play the game, but do not loose sight of your objective
The winner is nominated by others – invest in networking and mentoring
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Thank you! Questions are welcome!
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