Global brand visual elements toolkit

A refreshed BrAnd AttriBute

A I E S E C

A refreshed BrAnd AttriBute

impactful - inclusive - daring - dynamic - diverse

A refreshed BrAnd AttriBute

impactful - inclusive - daring - dynamic - diverse

Aiesec typography

eXtrA neW Aiesec typography > refreshed BrAnd AttriButes

abcdefghijklmnopqrstuvwxyz Arial family, for print and general use

abcdefghijklmnopqrstuvwxyz Verdana family, for web

abcdefghijklmnopqrstuvwxyz 1234567890 times new roman, for print, web and general use

abcdefghijklmnopqrstuvwxyz times new roman - regular

abcdefghijklmnopqrstuvwxyz times new roman - italic

abcdefghijklmnopqrstuvwxyz times new roman - bold

abcdefghijklmnopqrstuvwxyz times new roman - bolditalic

ABcdefghijklmnopqrstuVWXyz times new roman - regular

abcdefghijklmnopqrstuvwxyz times new roman -italic

abcdefghijklmnopqrstuvwxyz times new roman - bold

abcdefghijklmnopqrstuvwxyz times new roman - bolditalic

A refreshed BrAnd AttriBute

design rules:

Always use two or more different shapes!

the shapes must be recognisable!

use transparant or full color shapes!

the shapes are not meant to be used to spell out Aiesec!

Aiesec zWitserlAnd

global youth tobusinessforum

cc

examples

“youthbringsinnovation,enthusiasmand

freshnesswhichthenshapeupanewdynamic

businessera.” uongthuha-vietnam

c

an initiative of AIESEC

youthspeak2015

examples

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

colored shapes

c

cc

c

cc

c

c

an initiative of AIESEC

an initiative of AIESEC

an initiative of AIESEC

an initiative of AIESECpowered by

powered by

powered by

powered by