Gianni's August STAR presentation

August 2011 STAR PresentationGianni Mazzotta

Manhattan

August SMART goal for Duane Reades

Duane Reade with 750ml in monthly for $.99; 1L 2/$3 in ad 2 weeksGain Endcap display space in 80% of stores.

Duane Reade – 280 Broadway @ Chambers

Duane Reade - 769 Broadway

Full end cap with Sale Signs and POSFront Register end cap with POS!

Duane Reade- 569 Broadway

Monster Display!

Front and Center!!

Duane Reade - 1 Union Square

Great Visibility of Displays!!!

Duane Reade- 358 5th Ave

Various Displays all over store!!!

Duane Reade

305 Broadway @ Duane

Before rack movement-

Hard to see when coming through door-not prime positioning.

After rack movement-

Placement right next to weekly circular. Very easy to see when walking in.

Duane Reade – 155 E 34th St

Duane Reade – 60 Spring St750mL on sale for $.99 during month of August

Duane Reade 300 E 39th St

Before After

Movement of Rack for much better visibility and thus increased sales!

Duane Reade – 184 5th Ave

Display visible to pedestrians on street!!

Rack, cooler space dominance, + bonus extra open air sandwich cooler display space!!!

Point of Purchase…! (just in case they missed the other displays..!)

Gristedes SMART goal for August

Gristedes 1.5L on sale for month, $2.19 Have sale items displayed on Racks in 100% of stores. 75% of stores with extra display.8 Stores in my territory

Gristedes- 246 Mercer

Gristedes – 221 8th Ave @ 21st St.

Gristedes- 25 UniversityFull Rack & cooler space!

TV End-cap!

Gristedes – 460 3rd Ave @ 32nd St

T.V. Endcap Display

Additional case stack display

Gristedes – 225 9th Ave @ 24th St.

First thing the customer sees as they enter the store!

Gristedes – 4 Sheridan Square

Gristedes – 748 2nd Ave @ 40th

Gristedes – 221 8th Ave @ 22nd St.

Gristedes – 90 Maiden Lane

Food Emporium SMART goals for August

Food Emporium .5L/6pk on sale for $5.49 first 2 weeks of month, 1.5L 2/$4 for 2nd half of month. Gain case stacks or endcap displays in 80% of stores. 4 Stores in my territory

Food Emporium - 10 Union Square

Sold in 75 Case Display, by leveraging U.S. Open sponsorship!!

Food Emporium.. continued

Consolidated and re-designed display as it sold down..!

Super Shopper!!

This woman filled her cart full of Evian 1.5L!! The rackets for the display were to be raffled away…but after seeing this, I just had to give her a racket and balls!!

Food Emporium – 200 E 32nd St @ 3rd Ave

Evian displays of sale items

1.5L & .5L/6pks.

Food Emporium – 316 Greenwich St.

.5L/6pk Display

Morton Williams

Morton Williams SMART goal August

Morton Williams 100% of stores to have display of 1.5L on sale $1.99 all month. (week of Aug 26th 2/$3)

Morton Williams – 130 Bleeker St.

Morton Williams – 278 Park Ave South @ 22nd St

K-Mart SMART goal August

Gain Palate display of August sale item, .5L/6pk @ 2/$10

K-Mart

K-Mart 770 Broadway

Negotiated with Mgr to keep July sale price of 1L/6pks going into August by buying in bulk before corporate discount ended, thereby still making a good margin.

As well as to buy in the August sale of .5L/6pks and make a double palate display!! (completely sold thru for hurricane and reordered!)

100 Case Display!!!

K-Mart continued..

Store also has 3 coolers!!

All Other Market

In the following pages are some examples of great presence in some of the various AOM account which are present on virtually every NYC street corner.

New Valentino- 74 5th Ave @ 14th St.

Soho Garden – 307 West Broadway @ CanalFull GDM-12 Cooler in store

Large rack

Full store cooler door exclusive Evian, 5 skus!

Soho Garden.. continued

Strategic placement of POS!!

SoHo Food Mart – Mulberry St.1.5L Display in front of store all summer long!

1L/6pk stack with POS

251 Mulberry

Le Basket- 683 Broadway

Pink Umbrellas, visible across town!

People drinking Evian.

This water is delicious!

Metro Drugs – 7 W14th St @ 5th Ave

After years of being out of this account due to a distributor issue, thru super persistence, we were able to get back in & with solid rack action!!

!!!

Evian Ads (legit & gorilla!)

Subway entrance!!

AOM best practiceThe Following 3 slides are some examples of lunch specials incorporated with a free bottle of Evian I have made for an Elite account in NYC, Tribeca Bagels..!

Lunch Specials!!! Veggie Burger or Gyro

+ free! = $4.99!!

(11.2 oz Evian!)

Lunch Specials!!!Low-Fat Tuna FREE

+(11.2oz Evian!)

=

$5.99!!

Lunch Specials!!!Any Panini FREE

+(11.2oz Evian!)

=

$6.99!!