Getting the Most Out of App Analytics · Related Labs iTunes Connect and App Analytics Lab...

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Getting the Most Out of App AnalyticsiTunes Connect

Trystan Kosmynka iTunes EngineeringDavid Hopkins iTunes Engineering

Distribution

Session 303

#WWDC15

App Analytics

App Analytics

Why Analytics

Analytics

provides answersAnalytics

Reveals missed opportunities

Helps you build a better app

DataAnalytics

DataSales

DataApp StoreSales

App StoreSales

UsageData

SalesUsage Data

Acquisition to engagement

Trip GuiderApp Co

Top Charts

Austr

Offers In-App Purchases

Trip GuiderApp Co

Top Charts

Austr

Offers In-App Purchases

Trip GuiderApp Co

Top Charts

Austr

Offers In-App PurchasesApp Store views

Trip GuiderApp Co

Top Charts

Austr

Offers In-App PurchasesApp Store views

Trip GuiderApp Co

Top Charts

Austr

Offers In-App PurchasesApp Store viewsApp UnitsApp Sales

Phone Mail Safari Music

App Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days

Phone Mail Safari Music

Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days

Phone Mail Safari Music

Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days

Phone Mail Safari Music

Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases

Phone Mail Safari Music

Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases

≥

Confirm Your In-App PurchaseDo you want to buy a map ofNorthern California for $0.99?

Cancel Buy

App Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases

How to Get Started

No code

Free

App Store and iOS 8 and above

App Store and iOS 8 and above

Back

App Analytics

Share with App Developers

Don’t Share

About App AnalyticsHelp app developers improve their apps by allowing Apple to share

crash data as well as statistics about how you use their apps with them.

About App Analytics and Privacy

Privacy Built In

Available in iTunes Connectitunesconnect.apple.com

iTunes Connect

Todd Schomer

Jane AppleseedApple Inc.

My Apps App Analytics Sales and Trends Payments andFinancial Reports

iAd Users and Roles Agreements, Taxand Banking

Resourcesand Help

iTunes Connect

Todd Schomer

Jane AppleseedApple Inc.

My Apps App Analytics Sales and Trends Payments andFinancial Reports

iAd Users and Roles Agreements, Taxand Banking

Resourcesand Help

DemoApp analytics overview

David Hopkins iTunes Engineering

Explore and discover

Metrics

Measures

App Store Views

App Units

Sales

Installations

Sessions

Active Devices

Active Last 30 Days

In-App Purchases

Measures

App Store Views

App Units

Sales

Installations

Sessions

Active Devices

Active Last 30 Days

In-App Purchases

Dimensions

App Purchase Date

App Version

Campaign

iOS Version

Platform

Region

Website

New Measures

New Measures

Improve the stability of your appCrashes

New Measures

Improve the stability of your appCrashes

Grow your customer basePaying Users

Compare Measures

Compare Measures

Compare Measures

Product Page Conversion Rate

Compare Measures

App Store ViewsApp UnitsProduct Page Conversion Rate

Compare Measures

App Store ViewsApp UnitsProduct Page Conversion Rate

Average Revenue Per Paying User

Compare Measures

App Store ViewsApp Units

Sales Paying Users

Product Page Conversion Rate

Average Revenue Per Paying User

Compare Measures

App Store ViewsApp Units

Sales Paying Users

Product Page Conversion Rate

Average Revenue Per Paying User

Crashes Per Session

Compare Measures

App Store ViewsApp Units

Sales Paying Users

Crashes Sessions

Product Page Conversion Rate

Average Revenue Per Paying User

Crashes Per Session

Compare Measures

App Store ViewsApp Units

Sales Paying Users

Crashes Sessions

Product Page Conversion Rate

Average Revenue Per Paying User

Crashes Per Session

Sessions Per Active Device

Compare Measures

App Store ViewsApp Units

Sales Paying Users

Crashes Sessions

Sessions Active Devices

Product Page Conversion Rate

Average Revenue Per Paying User

Crashes Per Session

Sessions Per Active Device

DemoMetrics

David Hopkins iTunes Engineering

How do people find my app?

Sourcessources

Sourcessources

SourcessourcesTwo types of

WebsitesCampaigns

WebsitesCampaigns

Link to your App Store page

WebsitesCampaigns

Link to your App Store page

Link with Campaign ID

Creating campaigns

itunes.apple.com/us/app/id377298193?mt=8

&pt=1234itunes.apple.com/us/app/id377298193?mt=8 &ct=My_Campaign

&pt=1234itunes.apple.com/us/app/id377298193?mt=8 &ct=My_Campaign

Creating CampaignsStoreKit

import StoreKit   @IBAction func buttonTapped(sender: AnyObject) { var vc: SKStoreProductViewController = SKStoreProductViewController() var params = [ SKStoreProductParameterITunesItemIdentifier:myAppStoreId ] vc.delegate = self vc.loadProductWithParameters(params, completionBlock: nil) self.presentViewController(vc, animated: true) { () -> Void in } }

Creating CampaignsStoreKit

import StoreKit   @IBAction func buttonTapped(sender: AnyObject) { var vc: SKStoreProductViewController = SKStoreProductViewController() var params = [ SKStoreProductParameterITunesItemIdentifier:myAppStoreId, SKStoreProductParameterProviderToken:"1234", SKStoreProductParameterCampaignToken:"My_Campaign" ] vc.delegate = self vc.loadProductWithParameters(params, completionBlock: nil) self.presentViewController(vc, animated: true) { () -> Void in } }

Creating CampaignsSmart app banner

<meta name="apple-itunes-app" content="app-id=myAppStoreId,affiliate-data=pt=1234&ct=My_Campaign"/>

tripguider.apple.com

+ TripGuiderApp Co

GET – On the App Store

View

Creating CampaignsSmart app banner

<meta name="apple-itunes-app" content="app-id=myAppStoreId,affiliate-data=pt=1234&ct=My_Campaign"/>

tripguider.apple.com

+ TripGuiderApp Co

GET – On the App Store

View

DemoSources

David Hopkins iTunes Engineering

Are customers returning to my app?

Retention

Retention

Purchase Date Day 2 Day 7 Day 30

Retention

Purchase Date Day 2 Day 7 Day 30

100%

Retention

Purchase Date Day 2 Day 7 Day 30

10%20%

45%

100%

Retention

Day 2 Day 7 Day 30

June 1 45% 20% 10%

Retention

Day 2 Day 7 Day 30

June 1 45% 20% 10%

June 6

June 5

June 4

June 3

June 2

June 1

50% 25% 15%

50% 25% 15%

50% 20% 10%

45% 20% 10%

45% 20% 10%

45% 20% 10%

Retention

Day 2 Day 7 Day 30

June 7

June 6

June 5

June 4

June 3

June 2

June 1

55% 25% 15%

50% 25% 15%

50% 25% 15%

50% 20% 10%

45% 20% 10%

45% 20% 10%

45% 20% 10%

Retention

Day 2 Day 7 Day 30

Retention

June 9

June 8

June 7

June 6

June 5

June 4

June 3

June 2

June 1

60% 30% 20%

55% 30% 20%

55% 25% 15%

50% 25% 15%

50% 25% 15%

50% 20% 10%

45% 20% 10%

45% 20% 10%

45% 20% 10%

Day 2 Day 7 Day 30

Retention

June 9 60% 30% 20%

June 8 55% 30% 20%

June 7 55% 25% 15%

June 6 50% 25% 15%

June 5 50% 25% 15%

June 4 50% 20% 10%

June 3 45% 20% 10%

June 2 45% 20% 10%

June 1 45% 20% 10%

Day 2 Day 7 Day 30

DemoRetention

David Hopkins iTunes Engineering

Summary

Summary

Birdseye view of all your iOS apps and bundlesApp List

Summary

Birdseye view of all your iOS apps and bundlesApp List

Your app at a glanceOverview

Summary

Birdseye view of all your iOS apps and bundlesApp List

Your app at a glanceOverview

Explore and discoverMetrics

Summary

Birdseye view of all your iOS apps and bundlesApp List

Your app at a glanceOverview

Explore and discoverMetrics

How people find your appSources

Summary

Birdseye view of all your iOS apps and bundlesApp List

Your app at a glanceOverview

Explore and discoverMetrics

How people find your appSources

Customers returning to your appRetention

Build better apps

App Analytics

More Information

DocumentationApp Analytics Developer Guidehttp://developer.apple.com/app-store/app-analytics/

Apple Developer Forumshttp://developer.apple.com/forums

General InquiriesMark Malone, App Distribution Technologies Evangelistmgm@apple.com

Related Sessions

Monetize and Promote Your App with iAd Nob Hill Tuesday 10:00AM

What’s New in iTunes Connect Presidio Wednesday 11:00 AM

iTunes Connect: Development to Distribution Nob Hill Wednesday 3:30PM

Related Labs

iTunes Connect and App Analytics Lab Frameworks Lab E Wednesday 1:30PM

iTunes Connect and App Analytics Lab Frameworks Lab E Thursday 2:30PM

iTunes Connect Lab App Store Lab B Daily 9:00AM

App Store Business Management and Marketing Lab App Store Lab E Daily 9:00AM

Apple Marketing Communications Lab App Store Lab F Daily 9:00AM

iAd Technologies Lab App Store Lab C Friday 9:00AM