Getting Started with Individual Giving MaryBeth Bunge Development Director Alternatives Impact/FCU

Getting Started with Individual GivingMaryBeth BungeDevelopment DirectorAlternatives Impact/FCU

Who’s in the Room?

- Board Members?- Staff?- Askers?- Donors?- Believers?

Why Individual Donors Matter Reliable (BELIEVERS) Diversification of “Giving Portfolio” Easy Reporting Requirements Bequests!

Raising Money from Individuals is a Process

Identification

Cultivation

Solicitation

Stewardship

Source: Al Cantor Consulting

Start with Yourself a) Why are you involved in this organization—

why do YOU care?

b)  Why is this organization important to the community?

c)  What is this organization doing NOW that is especially exciting to YOU?

Source: West-Wind Consulting

Who (Else) Cares?

Your Circles of Influence Exercise

Prospect Possibilities Board-Current/Former Donors/Funders-Current/Former Customers, Members, Subscribers, Patrons Neighbors Staff Vendors Synergistic Sympathizers Friends and Family AND their suggested prospects, too

Now What?! Top Prospects: 1, 2, 3 rankings Communicate as THEY wish “Practice” AND Practice Take A Buddy Follow-up!

Trends to Keep in Mind White Americans Minority Status Women Gaining Economic Power Youth and Their Hunger for Impact Baby Boomers Lesbian and Gay Donors The Rise of the Secular Donor

Source: The Chronicle of Philanthropy, August 15, 2013 SPECIAL EDITION: Tomorrow’s Donors

Fundraising Truisms That are Actually True People Give to People Start with Your Board 80-20 Rule… Or is it the 90-10 Rule? Grassroots Fundraising…in its place “Top Down, Inside Out” To ASK, one must GIVE

MB3’s Favorite Resources Chronicle of Philanthropy AskingMatters.com Association of Fundraising Professionals Reference Librarians Funders

To Do List… Review your Prospects—PICK ONE Who’s your BUDDY? What’s your PLAN?

Start where you are, get where you can Success leads to success… Try it, you’ll like it…AND raise $$$!

Thank You!Mary Beth Bunge Alternatives ImpactAlternatives Federal Credit Union mbbunge@alternatives.org (607) 273-4611

www.alternativesimpact.org