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© 2014 IBM Corporation1
Getting Started with Cognitive
Analytics Now
Chris Amsellem
Talent Analytics Technical Lead
IBM Kenexa
© 2014 IBM Corporation2
© 2014 IBM Corporation3
© 2014 IBM Corporation4
Cognitive computing refers to systems that learn at
scale, reason with purpose and interact with
humans naturally. Rather than being explicitly
programmed, they learn and reason from their
interactions with us and from their experiences with
their environment.
Dr. John E. Kelly III, Senior Vice President, IBM Research and Solutions Portfolio, “Computing,
cognition and the future of knowing”
© 2014 IBM Corporation5
“We need to utilize cognitive computing and
free human beings to engage in the tasks
only human beings can perform.”
Takio Sudo, CHRO, Pasona Group, Japan
© 2014 IBM Corporation6
BIG-i• Facial recognition
• Security
• Calls
• Internet
• Learns behavior
• Affordable
“If you see Tommy,
cutting fruit, remind him
to wash his hands.”
Consumer Example
© 2014 IBM Corporation7
Who is Chris?
• 17 years consulting in HR & Learning
• M.Ed – Instructional Technology
• Software Implementation, Video production,
Programming, Backend systems, UI design
• … I like technology
© 2014 IBM Corporation8
What is Talent Insights?o Machine Learning
o Exploration and Visualization
o Sharing
© 2014 IBM Corporation9
?? – petals
stem
stamen
pistil
leaves
anther
filament
Machine Learning - Visually
Machine Learning
Open-Source examples:• MLLib
• Mahout
• DeepLearning
© 2014 IBM Corporation11
Statistical analysis software
o Enables you to objectively ascertain
o The relationships between variables
o Differences between groups
o Can test findings for statistical
significance
o Can create testable predictive models
© 2014 IBM Corporation12
Visualization
oPowerful ways to
display your data
oCreate simple
dashboard for
presentations
oGenerally
standalone low
cost of entrance
(Excel and online)
Ex.
oDataWrapper
oRaw
oZeppelin
© 2014 IBM Corporation13
DataWrapper
© 2014 IBM Corporation14
Raw
© 2014 IBM Corporation15
Apache Zeppelin
© 2014 IBM Corporation16
Sharing Tools
o Huge step forward from
static reporting
o Enables uses quick
access to current
organisational information
o Graphical, easy to
interpret
o Saves time an energy on
producing static reports
o Handles complex data
© 2014 IBM Corporation17
• Built for HR - the system has been built to understand language of HR
• Simplicity – Powerful but designed for non-technical users
• Speed – what has historically taken IT weeks to do, can now be done in
in minutes or hours
• Open HR – gain insight from any data source across the business
• Guided NLP – automatically highlights hidden data patterns
• IBM R&D – leverages $B’s of investment in IBM Watson and analytics
IBM changes the game by applying Cognitive
computing to HR – Talent Insights
© 2014 IBM Corporation18
Demonstration
© 2014 IBM Corporation19
Refine and Join
© 2014 IBM Corporation20
• Built for HR - the system has been built to understand language of HR
• Simplicity – Powerful but designed for non-technical users
• Speed – what has historically taken IT weeks to do, can now be done in
in minutes or hours
• Open HR – gain insight from any data source across the business
• Guided NLP – automatically highlights hidden data patterns
• IBM R&D – leverages $B’s of investment in IBM Watson and analytics
IBM changes the game by applying Cognitive
computing to HR – Talent Insights
© 2014 IBM Corporation21
Capturing HR Metrics
Performance ratings
Engagement Scores
Hire Source
Patterns in HR Metrics
Insight on the trends and relationships between different HR metrics
Business Outcomes
Directly relate and predict business outcomes from HR investments
HR is on a journey with Workforce Analytics
It’s not an IF, it’s when…How many people did we
hire last month?
What is the link between
hire source and tenure?
What HR investments will
have the largest impact
on same store sales?
© 2014 IBM Corporation22
Links up multiple
data sources to get
holistic insights
Predicts future
trends in the
workforce
Use prediction,
test models,
look at
alternatives
Uses predictive modeling
and machine learning to look
ahead and see hidden
relationships
Cognitive
Predictive
Descriptive
Prescriptive
Integrated
Describes the local
landscape
analytically, looking
for trends
Driving Business Performance
Through People Analytics
© 2014 IBM Corporation23
Analytics pays back $13.01 for
every Dollar spent
“more likely to improve their
recruiting efforts2x
2x
3x
2.5x
more likely to improve
their leadership pipelines
more likely to realize cost
reductions / efficiency gains
more likely to improve talent
mobility - the right people, right jobs
Bersin by DeloitteNucleus Research
Mature People Analytics
organizations are…
Analytics: the business case
© 2014 IBM Corporation24
• Disruptions change industry
• Completely new business models
• Fail to adapt, fail to live
• New jobs and skills will emerge
• Competitive edge
© 2014 IBM Corporation25
Flexible
What you need to do it: Become flexible, analytical, social
CHROs will need to focus on building three key capabilities as they
are enabling their organizations to address the future:
Analytical
Social
© 2014 IBM Corporation26
thankyou
© 2014 IBM Corporation27
Questions?
© 2014 IBM Corporation30
Workforce productivity
Performance management and evaluation
Employee engagement and commitment
Sourcing and recruiting
Talent retention
2013 2015
Use of predictive analytics to address workforce issues
19%16%
8% 15%
9% 14%
7% 14%
13%13%
The number of CHROs who use
predictive analytics to make more
informed decisions is rising.
52% growth on average
18%
55%
14%
0%
87%
© 2014 IBM Corporation31
“Year over year there has been major
improvement in People Analytics.
The percentage of companies who
believe they are “excellent” doubled
from 4% to 8%, and the percentage
who are now using analytics to
predict business outcomes is 34%!”
Josh Bersin
Global Human Capital Trends 2015
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