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Getting Started with Blogging
Michael Henry Starks March 10, 2011
www.linkedin.com/in/starkscommunications
Feel free to share
This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License*. You are free to share — to copy, distribute and transmit — the work and to make commercial use of the work under the following conditions: • Attribution — You must attribute the work in the manner specified by the
author or licensor, which is: – Source: Michael Henry Starks (www.linkedin.com/in/starkscommunications). – But not in any way that suggests that the source endorses you or your use of
the work. • No Derivative Works — You may not alter, transform, or build upon this
work. *To view a copy of this license, visit creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
2 Michael Henry Starks michael.starks0@gmail.com
Three Rules
1. Ask stupid questions 2. Cheat 3. Make Mistakes
Source: Techsoup.org. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. michael.starks0@gmail.com 3 Michael Henry Starks
Why are we here?
• Create a blog • Promote a blog • Find other blogs • Read other blogs • Subscribe to blogs • What else?
michael.starks0@gmail.com 4 Michael Henry Starks
A blog is a non-private journal on the Web
• A blogger writes posts for a blog • Personal, business, educational, or whatever. • Posts appear in reverse chronological order. • Each post is followed by a comment field. • You can invite people to view your blog. • But anyone who finds your blog can see your
posts and your readers’ comments.
michael.starks0@gmail.com 5 Michael Henry Starks
What’s so great about a blog?
• Fast and easy to set up • Free • Anyone can be a publisher • You can constantly add, edit and delete • Brings communities of people together • Creates a lasting archive • Text, photos, video
michael.starks0@gmail.com 6 Michael Henry Starks
Things to consider…
• What is the purpose of your blog? – Personal – Social – Business
• Who are you trying to reach? • How often will you update your blog?
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Blogging is for conversation and relationship building. If you only want to vent or make announcements, no one will read your posts.
Michael Henry Starks
The three most important social media are blogs, Facebook and Twitter
• Blog – a website containing your posts
• Facebook – a website containing brief posts by people you select
• Twitter – a website containing very brief posts (140 characters) by people you select
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“Web log” “blog”
Why are Facebook and Twitter important to blogging? Michael Henry Starks
Before you write, read
• Daypop http://www.daypop.com • Google’s Blog Search
http://blogsearch.google.com • Yahoo’s News Search
http://news.search.yahoo.com • Technorati www.technorati.com • Library Weblogs
http://www.libdex.com/weblogs.html
michael.starks0@gmail.com 9 Michael Henry Starks
Where you can keep your blog
• Blogger: www.blogger.com
• TypePad: www.typepad.com
• Blogstream: www.blogstream.com
• Xanga: www.xanga.com/ • WordPress:
http://wordpress.org or http://wordpress.com
michael.starks0@gmail.com 10 Michael Henry Starks
Blogger home page for non-members
1. Go to www.blogger.com 2. Click on the orange “Create your blog now” 3. Create an account and a name for your blog. 4. Create a post with a link and a photo.
michael.starks0@gmail.com 11 Michael Henry Starks
Toughest job can be the headline.
• Your post’s title competes with every message, blog post and headline of all your subscriber’s other subscriptions.
• You have maybe 3 seconds to get that person to click on your headline.
• For ideas: – Judy Dunn: 5 Magical Headlines to Make Your Blog Posts Go Viral. For
Bloggers by Bloggers, Feb. 22. (also in Backup section of this presentation)
– Xanga home page always has good blog post headlines.
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Source: Dunn, Judy. 2011. 5 Magical Headlines to Make Your Blog Posts Go Viral. For Bloggers by Bloggers, Feb. 22. http://bestbloggingtipsonline.com/5-magical-headlines-to-make-your-blog-posts-go-viral/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BloggingTipsForBloggers+%28For+Bloggers%2C+By+Bloggers%29&utm_content=Google+Reader. Last accessed 3/7/11.
Michael Henry Starks
RSS enables people to subscribe to each new update on your blog.
• RSS (Really Simple Syndication; sometimes “Atom”) feeds updates to a subscriber. – Syndication like a newspaper
column or comic strip. – Create content in one place and
make it available in many places. • Reader (sometimes “aggregator”)
is where you see headlines of updates on your subscription blogs and websites. – Automatically adds updates. – Keeps track of what you’ve read.
• Video: RSS in Plain English www.youtube.com/watch?v=0klgLsSxGsU
• Click it to set up delivery of a Web page’s new content to your email inbox or your reader.
• Add it to your blog so your readers can subscribe to your posts.
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RSS button
Michael Henry Starks
Where to get a reader
• Blogger: www.blogger.com • Google Reader: www.google.com/reader
– Video: Google Reader in Plain English: www.youtube.com/watch?v=VSPZ2Uu_X3Y
• FeedDemon: www.feeddemon.com/ • Others: http://blogspace.com/rss/readers
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Social bookmarking: suggesting a website to others by adding the site’s URL to a website that collects URLs
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At the end of an article on The Washington Post’s website, click a button in order to…
Recommend this Web page on Facebook
Send this page (or its URL) in an email
Recommend this page on Technorati
Post page’s URL in a tweet
Recommend this page on Digg
Put this page’s URL on your Facebook page
Recommend this page on StumbleUpon
Recommend this page on Delicious
Recommend this page on Yahoo Buzz
Recommend this page on Google buzz
You can add these and other buttons to your blog. Michael Henry Starks
Help and answers • Michael Henry Starks:
– michael.starks0@gmail.com – http://www.linkedin.com/in/starkscommunications.
• GCFLearnFree.org: http://blog.gcflearnfree.org/2009/09/07/blogging-basics/
• How to find targeted content in your niche: http://www.buildabetterblog.com/2010/12/how-to-find-targeted-content-in-your-niche-cool-tool-alert.html
• Technorati’s Top 100 Blogs: http://technorati.com/blogs/top100/ • Hussey-Mayfield’s blog site:
http://hmmplyouthservices.blogspot.com/. • Lifehacker: http://lifehacker.com • Wikipedia: http://en.wikipedia.org/wiki/Blogging
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Sources and references • Massee, J. Feb. 23, 2011. “Live ammunition” tweet sinks deputy AG. Video. WRTV
6 News. http://www.theindychannel.com/news/26969006/detail.html. Last accessed 2/25/11.
• Pogue, D. July 8, 2010. An intro to the hottest social networks. Video. NYTimes.com, http://video.nytimes.com/video/2010/07/08/technology/personaltech/1247468407934/an-intro-to-the-hottest-social-networks.html?ref=twitter. Last accessed 2/25/11.
• Pogue, D. July 7, 2010. For those Facebook left behind. Column and video. NYTimes.com, http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html?_r=1&ref=technology. Last accessed 2/25/11.
• Wikipedia: http://en.wikipedia.org • Social Media Primer: http://www.sminorgs.net/2010/12/social-media-primer-
parts-1-2-updated-revisiting-the-fire-and-the-juggernaut.html • RSS. Wikipedia. http://en.wikipedia.org/wiki/RSS. Last accessed 3/7/11. • Source: Best Blogging Tips. For Bloggers by Bloggers.
http://bestbloggingtipsonline.com/. Last accessed 3/10/11.
michael.starks0@gmail.com 21 Michael Henry Starks
Books from our favorite library
• Create Your Own Blog – http://evergreen.lib.in.us/opac/en-
US/skin/craftsman/xml/rdetail.xml?r=14973153&ol=4&t=blogging&tp=keyword&l=4&d=2&hc=119&rt=keyword&s=pubdate&sd=desc
• Teach Yourself Visually WordPress – http://evergreen.lib.in.us/opac/en-
US/skin/craftsman/xml/rdetail.xml?r=17802822&ol=4&t=blogging&l=4&d=2&hc=89&rt=keyword
• Blogging for Dummies – http://evergreen.lib.in.us/opac/en-
US/skin/craftsman/xml/rdetail.xml?r=8128230&ol=4&t=blogging&l=4&d=2&hc=89&rt=keyword
• Social Networking Spaces : From Facebook to Twitter and everything in between
– http://evergreen.lib.in.us/opac/en-US/skin/craftsman/xml/rdetail.xml?r=15890979&ol=4&t=blogging&tp=keyword&l=4&d=2&o=10&hc=119&rt=keyword&s=pubdate&sd=desc
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Click a book cover to open its entry in the Evergreen catalog.
Sources of ideas for blog posts
5 questions to ask yourself: • What do I do that no one else does? • What makes me different from another blogger in
my field? • If I could add one thing to make my blog better,
what would it be? • What’s my weirdest hobby, passion or interest? • Who are my blogging heroes or influences?
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Source: Best Blogging Tips. For Bloggers by Bloggers. http://bestbloggingtipsonline.com/. Last accessed 3/10/11.
Michael Henry Starks
Blogs that aren’t text
• Vlog – a video blog • Podcast – an audio
blog; usually made up of MP3 files, which is the kind used in iPods
iPods and other devices play MP3 files.
Podcasts can be listened to now or downloaded and saved. Michael Henry Starks michael.starks0@gmail.com 28
Getting Started with Blogging
Michael Henry Starks March 10, 2011
www.linkedin.com/in/starkscommunications
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