Get Your Message Out Using Social Media · WI DWD Social Media Handbook DWD Communications Policy:...

NASWA

September 27, 2016

Oklahoma City, OK

Get Your Message Out Using Social Media

John DipkoCommunications Director

Wisconsin Department of Workforce Development

WI DWD Social Media Overview

Wisconsin DWD Communications & Social Media

DWD Agency Website• Facebook: 1,944 “Likes”

vs. 1,053 in January 2015• Twitter: 1,294 followers vs.

535 in January 2015• YouTube: 6,453 Views

Avg. View: 1.10 minutes

• JobCenterofWisconsin.com• Facebook: 10,109 “Likes”• Twitter: 2,262 followers

WI DWD Social Media Handbook

DWD Communications Policy: Integrates Social Media

• Collaboration with Webmasters and SMEs

• Ensure timely, accurate, consistent,relevant information across platforms

• Integrated with other strategies

• Aligns social media strategies with other • agencies & workforce partners

WI DWD Social Media Handbook

DWD Communications Policy: Integrates Social Media

• Policy crosswalks to Handbook with Social Media & IT Security Standard

• Handbook issued 2014, updated in 2015

• “Best Practices” covers business vs. personal use

• Approvals to launch a new social media account for DWD use

• Provides ideas for content

WI DWD Social Media Handbook

• Outlines Content Creator Roles & Responsibilities

• Reviews applicable policies that intersect with social media

• Regular consultation with Communications Office

• Administrative access to social media sites, including log-in credentials

• Outlines open records retention requirements with social media content

• Ensure DWD Brand consistency

Social Media Coordinator

• Designated by the Communications Office: Oversees & Manages Content

• The Coordinator may delegate posting authority to other social media content creators within a given program area.

Advantages of a Social Media Coordinator:

• Centralizes and streamlines processes

• Consistent messaging and content

• Access to all social media platforms/pages

• Monitors adherence to House Rules (Facebook)

WI DWD Social Media

Case Studies

• Facebook: DWD-approved site for Wisconsin Promise: Boost helped drive enrollment; one of several strategies that helped WI meet enrollment goal.

• Twitter: Job Center Access Point events in Milwaukee part of overall awareness-building/outreach plan; coordinating Tweets with WI Governor’s Office, e.g., #WIWorking, #AccountableGov, #StudentSuccesss, #RewardingWork

• YouTube: Video overviews of enhanced features for JobCenterofWisconsin.com 1,482 views since April 2016

WI DWD Social Media

Future Considerations

• Requests to launchLinkedIn pages

• Integrate with External partners

• Monitor emerging platforms

• Drive customer service improvements

Questions?

John DipkoCommunications Director

Wisconsin Department of Workforce Development 608-266-6753

John.Dipko@dwd.wisconsin.gov