Geodesign: Challenges in Practice - Esri · GEODESIGN: CHALLENGES IN PRACTICE “Geodesign is a...

Geodesign: Challenges in PracticeMelissa Alexander

GEODESIGN: CHALLENGES IN PRACTICE

PROJECTDEFINITION1. Project Initiation2. Project Recon.3. Goals & Objectives4. Stakeholders5. Issues of Concern

Typical Geodesign Process

CONDITIONASSESSMENT9. Analyze Issues10. Suitabilities & Vulnerabilities11. Opportunities & Constraints

DATAMANAGEMENT6. Data Requirements7. Data Acquisition8. Project Database

GEO-RELATEDPLANNING12. Planning Strategies13. Create Alternate Plans

EVALUATION14. Evaluate Alternate Plans15. Select Preferred Plan

IMPLEMENTATION, DOCUMENTATION, ACCEPTANCE16. Implementation Plan17. Reports & Presentations18. Website19. Project Acceptance

Source: Miller, William, Geodesign Project Workflow, private papers, March 2016.

• Scope & Contract• Scale & Expertise• Technology Ownership

Intra-Project Challenges Extra-Project Challenges

• Sequential & Cyclical Planning Processes• Market Demand for Stability• Client & Ownership• Designer Hubris• Ethics• Time

• To see trends• To construct buildings• To test, monitor, provide data

To identify key challenges that present themselves in practice.

To seed conversations about future development of technology to support the geodesign process.

To provoke the project-based nature of geodesignprocess.

Purpose of this talk

Primary Care, Urgent Care, X-Ray & Lab Feasibility StudyRight Service, Right Size,Right Location

Source: Miller, William, Geodesign Project Workflow, private papers, March 2016.

Project Definition

Data Management

ESRI Data• Demographics (ACS, Census)• Zips, Counties, Census Boundaries• Transportation Data

Healthcare Forecasting Subscription Data• Service Line Growth

Hospital Data• Patient Locations (identity scrubbed)• Hospital and Competitor Service Locations

Condition Assessment

Geo-related Planning

Implementation, Documentation, Acceptance

Scope & Contract• Scope specified we would deliver a variety of

options.• Final solution to be determined by others.

Scale & Expertise• NBBJ was the best choice to analyze a very large area

with specific healthcare expertise.• Local real-estate broker was the best choice to select

final locations.

Technology Ownership• Data may be transferred, but analytical tools and

processes rarely are.• No real way for future consultants to build into our

geodesign process.

1. Break the contract barrier.

GeoPlannerThought Experiment

Instead of offering finite solutions, we build a tool that can adjust to new forecast and suitability models.

What if?

2. Easy to use, and educational.NBBJ staffs all high-skill data management and tool update tasks.

3. New client relationship paradigm.

Shift from episodic planning, to an account mgmt./ retainer model.

• Scope & Contract• Scale & Expertise• Technology Ownership• Time

• To see trends• To test, monitor, provide data

Intra-Project Challenges

• Sequential & Cyclical Planning Processes• Market Demand for Stability• Client & Ownership• Rejection of Outcomes• Ethics• Post-Occupancy Evaluations

Extra-Project Challenges

Visioning. Primary Planning. Secondary Planning. Development.

1. Process is sequential & cyclic

Civic Planning Template*

• Information travels downstream: feedback loops are difficult at best or simply non-existent.

2. Rejection of outcomes• Every project is an opportunity for the

next consultant to reject the findings of the previous study.

*Diagramming a process that is specific and idiosyncratic is nearly impossible. This diagram should be used for high-level speculation only.

Is this a Geodesign process?

Project Def.

Data Mgmt. Cond.Assess.

GeoPlanning

Eval. Imp./Doc./Accept.

1. One-off planning

Academic Planning Template*

• Client might a department or school, not the university.

• Insights and discoveries have little opportunity to have impact outside the project.

2. Each plan is uniquely authored.• Each plan is a combination of client

effort and consultant input.• Some information proceeds

downstream, but much can be lost in transmission.

Project Def.

GeoPlanning

1. POE & testing are rare

Health Planning Template*

• Post-occupancy evals and true analytical testing of outcomes are rare.

• Data becomes anecdotal and opinion-based.

2. Ethics may limit continuity.• Consultant may be precluded from

continuing work through planning scales/phases due to ethical concern, such as oversizing buildings and spaces to take advantage of higher architectural fees later.

Project Def.

GeoPlanning

To identify key challenges that present themselves in practice.

To seed conversations about future development of technology to support the geodesign process.

To provoke the project-based nature of geodesignprocess.

Purpose of this talk

“Geodesign is a design and planning method which tightly couples the creation of design

proposals with impact simulations informed by geographic contexts.”

Project Def.

GeoPlanning

“Geodesign is persistent, collaborative planning armaturewhich tightly couples the creation of design proposals with impact

simulations informed by geographic contexts.”

Geodesign: Challenges in Practice - Esri · GEODESIGN: CHALLENGES IN PRACTICE “Geodesign is a...

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