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Slide HeadingGenerational Culture ClashGenerational Diversity
Caitlin McGaw
Lander International LLC
March 24, 2010
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“The greatest discovery of my generation is that human beings can alter their lives by altering their attitude of mind.”
Lee Iacocca, Former CEO, Chrysler
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Overview
• Introduction: Why this topic matters• Definitions and characteristics of Boomers,
Gen X, Gen Y • Generations at work: culture clash• Managing yourself and others• Today’s challenges• Recruiting, hiring, retention• The future• Questions
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Why should IT auditors be aware of generational differences?
• Self-awareness leads to proactive career development & career management
• Insight into your manager, your team, your auditees
• Better hiring, retention, teamwork, management
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One more key reason:
• Welcome to the era of Value-Added
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Building value-added
SIX CULTURAL PILLARS*
• Trust• Emotional intelligence• Performance focus• Courage• Support• Shared learning
*Bruce Adamec et al
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Who’s who: Helpful definitions
• Traditionals (b. 1900 – 1945): 75 million• Baby Boomers (b. 1946 – 1964): 80 million• Gen X (b. 1961 – 1981) 46 million• Gen Y (b. 1982 – 2002): 76 million**Gen Y (aka Millenials)
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History, Icons, and Technology
• Traditionals: The Depression, WW2, Korea, GI Bill; Joe DiMaggio, FDR, The Rat Pack, Liz Taylor, Bob Hope; radio
• Baby Boomers: The Cold War, Vietnam, Kent State, Woodstock, Watergate; JFK, the Beatles, the Stones, John Belushi, Connors and McEnroe; TV
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History, Icons, and Technology
• Gen X: Challenger disaster, Desert Storm,Fall of the Berlin Wall; Bill Clinton, Bill Gates, the Brat Pack, Michael Jordan, Kurt Cobain; PC’s, cell phones, VCRs, pagers, cable TV, the Internet
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History, Icons, and Technology
• Gen Y: 9/11, Afghanistan-Iraq, Clinton scandals, SE Asian tsunami, Hurricane Katrina; George Bush, Johnny Mosley, Tony Hawk, Backstreet Boys, Britney Spears, Barney, Cartman; DSL, laptops, iPods, camera phones, Tivo, MySpace, instant messaging
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Generational Values & Styles
Traditionalists• “Save for a rainy day” • “Waste not, want not”• Chain of command oriented• In a word: Loyal
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Generational Values and Styles
Baby Boomers• “Work hard, play hard”• “You have to earn it”• Chain of command oriented• Idealistic, optimistic, competitive
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Generational Values and Styles
Gen X• Resourceful• Independent• Self-starters• Self-command oriented• Descriptor: Skeptical
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Cait’s Gen Y’s
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Generational Values and Styles
Gen Y• Super media savvy• Extreme multi-taskers• Appreciate and expect diversity• Key words: Realistic, pragmatic • Possibly “The Greatest Generation”
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Hello, Peter. What's happening? We need to talk about your TPS reports.
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Culture clash flash points
• Technology• Communication styles• Feedback needs & styles• Career goals• Work / life balance• Rewards• Take away: Each of these is a
management improvement opportunity
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Technology
• How the generations view technology
Traditionalists: Stand-offish or “adopting with glee”
Baby Boomers: Trying to keep up!Gen X: True affinity Gen Y: “Technology is as natural as air”
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Communication
Generational communication styles:
Traditionalists: Reserved
Baby Boomers: Over explain
Gen X: Blunt, “in your face”
Gen Y: More technology, less face to face
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Feedback
How the generations view feedback:
Traditionalists: “If I’m not yelling at you, you’re probably doing fine.”
Baby Boomers: “Here’s your annual review.”
Gen X: “Just wondering, how am I doing?”
Gen Y: “Instant feedback please.”
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Career Goals
• How the generations view career goals:
Traditionalists: Leave a legacy
Baby Boomers: Strive for super-stardom
Gen X: Make it portable
Gen Y: Multi-task on parallel paths
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Work / Life Balance
•How the generations view work-life balance:
Traditionalists: Transitioning from die-hard loyalty to retirement or semi-retirement
Baby Boomers: Trying to balance aging parents, kids, a mortgage, & meaningful work…
Gen X: Balance now, not when I’m 65!
Gen Y: Work isn’t everything, I’ve got a life!
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Rewards
• How the generations view rewards:
Traditionalists: A job well done
Baby Boomers: $$$, title, corner office
Gen X: Freedom
Gen Y: Work with meaning
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Culture clash flash points
• Technology• Communication styles• Feedback needs & styles• Career goals• Work / life balance• Rewards• Take away: Each of these is a
management improvement opportunity
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When you’re the boss: Strategies
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Baby Boomers
• Don’t drink the hater-ade!• “They” are more like you
than you think
• Technology: Adapt and adopt• Communication: Less is more• Power in staying current
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Gen X in Charge
• The challenge of being in the middle
Key strategies:• Mentoring• Open communication• Awareness of values
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Gen Y manages
• Credibility• You got skills! (But get more!)• Know your team and your audience• Seek out mentors
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Tackling today’s challenges
• The impact of the recession
• Lay-offs, RIFs, down-sizing
• The communication challenge in times of extreme change
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Tackling today’s challenges
• When you can’t give a raise…
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Recruiting * Hiring * Retention
• Value propositions that speak to each generation
• Streamline your process
• Pay attention to on-boarding
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Recruiting*Hiring*Retention
• Career pathing and development plans
• Competency grids
• Rotation programs
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Recruiting*Hiring*Retention
• Work-Life Balance• Flexible work arrangements• The ergonomic check-up
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What the Future Holds!
• Continuing and intensified shortage of talent
• A highly diversified workforce
• Diversity is and will be a key driver for recruiting, retention, and profitability
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The future?
• GENERATION Z: Net Generation
“Generation Z are not good listeners and they severely lack interpersonal skills. They use the World Wide Web mostly for communication and keeping in touch. So when it comes to work, in future they may barely be seen in an office communicating with their colleagues but might live their lives in the virtual world.” (random blog site)
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The future!!!
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ResourcesArticles and Surveys• “Cultural Pillars of Successful Audit Departments” – Bruce Adamec et al.
IIA Internal Auditor April 2009• Protiviti: “2009 Internal Audit Capabilities and Needs Survey”Books• “The Trophy Kids Grow Up” by Ron Alsop• “Plugged In: The Generation Y Guide to Thriving at Work” by Tamara
Erickson• “Not Everyone Gets A Trophy: How to Manage Generation Y” by Bruce
Tulgan• “The Self-Esteem Trap: Raising Confident and Compassionate Kids in an
Age of Self-Importance” by Polly Young-Eisendrath• “X Saves the World: How Generation X Got the Shaft But Can Still Keep
Everything From Sucking” by Jeff Gordinier• “What’s Next Gen X” by Tamara Erickson• “Slackonomics: Generation X in the Age of Creative Destruction”
by Lisa Chamberlain
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QUESTIONS?
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Thank you!
“If you pick the right people and give them the opportunity to spread their wings, and put compensation as a carrier behind
it, you almost don’t have to manage them.”Jack Welch, Former CEO, General Electric
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