Generating Revenue & Growing the OneCard Brand...Merchant Commission Meal Plan CIPE Equipment...

Generating Revenue & Growing the OneCard Brand

Canadian Campus Card Conference

Mohawk College – Hamilton ON

June 8, 2016

Agenda

• Introduction

• Achieving Critical Mass

• Revenue Sources

• Growing the Brand

• Measuring our Growth

• Q&A

University of Toronto - Scarborough

• East Toronto Campus of the University of Toronto

• 12,262 Undergraduate Students

• 123 – Total Campus Area in Hectares

• Home of the new Toronto Pan Am Sports Centre, host of aquatics events of the 2015 PanAm/ParapanAm Games

TCard+

• Launched in 2013 with Blackboard Transact: • Food/Meal Plan – non mandatory • Vending • Printing/Photocopying

• Expanded use now includes: • Laundry • Off Campus Merchants • Departments • Guest Cards • Bookstore including Textbooks

TCard+ Merchants

• 33 Merchants • 26 Food Merchants

• All food merchants on campus, including new merchants at TPASC

• 5 Departments • 2 Off Campus Merchants

• All printing, photocopying and laundry on

campus

Keeping it Simple – Key to Our Success

• Two Stored Value Accounts • Meal Plan • TBucks (Flex)

• Thinking beyond food, one account for everything

• Printing propelled our TBucks usage

• Students and Merchants enjoy the simple and easy to understand program

Steps to Achieving Critical Mass

• Departments • Identifying and meeting with departments

that could use TCard+ Services • Business Officers

• Less cash handling, better reporting! • Admissions and Registrar

• Bring departments together to make onboarding easy for students: • Residence Move in Day/Green

Path/Get Started

Guest Cards/TCard Deposits

• Guest Card • Used for guests arriving on campus,

but also regularly used for: • Prizes • Gifts

• TCard Deposits

• Developed on its own as a way for departments to have funds loaded on student cards

Revenue Sources

Merchant Commission Meal Plan CIPE

Equipment Rental Fee Refund Fees

Merchant Participation Fee Transfer Fees

Guest Cards Unused Balance

TCard Deposits

• As TCard+ continues to grow with increased usage and more merchants – our revenue also grows!

Growing the Brand

• Keeping the TCard+ Brand vibrant and exciting is critical to our success.

We can’t get Ubered!

Our Tools and Techniques: • Partnering with merchants for prizes • Event and student club sponsorships • Gorilla marketing • Staff/Faculty programs • Commitment to exceptional customer

service

Encouraging Deposits and Redemption

Growing the Brand

Growing the Brand

Growing the Brand

In Summary

1. Partnerships– partner with your Merchants for contests and prizes!

2. Deposits & Redemption – encourage users to deposit as well as redeem through promotions

3. Reporting – provide merchants reports on promotions and how they impacted sales

Measuring our Growth

$6

1.5

1

$1

04

.61

$1

24

.80

$5

6.3

7

$9

9.4

3 $

12

0.3

0

$-

$20

$40

$60

$80

$100

$120

$140

2013/14 2014/15 2015/16

Deposit Per Person

Redemption Per Person

Keeping our Brand Strong with

Merchants

• Keeping our merchants happy and involved is a key part of building our brand • Merchants receive an annual newsletter

informing them of latest news and updates • Maintenance on merchant equipment and

signage is performed each semester • At the end of fiscal year, merchants are provided

with individual sales performance breakdown specific to TCard+

Questions?

Thank You!

Frank Peruzzi Assistant Director, Food Partnership University of Toronto Scarborough 416-287-7614 fperuzzi@utsc.utoronto.ca

Mohsin Jeelani TCard+ Coordinator University of Toronto Scarborough 416-208-2946 mjeelani@utsc.utoronto.ca