Gene Final Social Media

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Social Media 101Social Media 101

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IntroductionIntroduction

Understanding Social Media Is it right for your business? What are your competitors

doing? Is there value? How much time do I need?

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Topics of DiscussionTopics of Discussion

What can Social Media do for my Business?

What can Social Media do for my customers/clients?

What can Social Media do for my Brand?

Do We Even Have A Brand?Do We Even Have A Brand?

What Is A Brand? Why Is A Brand The New

Goodwill? Does Branding Hurt?

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CommunicationCommunication

To Tweet Or Not To Tweet? Are You Linkedin, Yet? Have You Been Face Booked? Hoot Suite 50 Web Site

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What Has Been The Best Way To Market Your Business?

What Has Been The Best Way To Market Your Business? Goodwill Advertise Market Sell Wait For Customers/Clients? Network Groups!

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5 P’s of Marketing5 P’s of Marketing

Price Place Promotion Product Positioning

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Let’s Get Real!Let’s Get Real!

Direct Marketing Tele-Marketing Advertising Branding

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Any Volunteers?Any Volunteers?

What Medium Works Best For Your Product/Service?

Are You Satisfied With Your R.O.I?

The Economy, The Bad Economy, How Can You Make It Work For You?

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Next Steps Next Steps Let’s Talk About Your Business

Model And How We Can Make A Difference To Your Bottom Line!

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Downturn Economy Downturn Economy

"Are You Surviving Or Thriving"?

“Are You Waiting For The Recovery, To Recover”?

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We Are All Experiencing The Same Cost IssuesWe Are All Experiencing The Same Cost Issues Gasoline Food Clothing Education Repairs Everything

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3 S's to Thrive3 S's to Thrive

1. Stop the Fear2. Start Thinking Growth3. Social Media Strategy

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Clients We Have HelpedClients We Have Helped

Chiropractors Hospitals Lawyers Wellness Coaches Colleges Insurance Companies Catholic Diocese Day Care Centers

Clients We Have HelpedClients We Have Helped Associations Managed Care Associations Nutritionist Psychologist Podiatrist Pharmacists Non Profits Individuals Boards

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Top 5 Reasons You Are Not On Social MediaTop 5 Reasons You Are Not On Social Media1. It’s Stupid. 2. Negative Feedback you hear

about it3. Confused4. Hard to measure5. Time

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Socially YoursSocially Yours

1. Network2. Brand your Business3. Attend Events4. Giveaways5. Curb Service

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Social CommunitySocial Community

1. Friends 2. Here I am, photos3. Giveaways 4. Promotions

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Face Book StatisticsFace Book Statistics

1. Over 500M users 2. Over 60M updates each day3. Over 5B pieces of content shared

each week 4. Over 20M people become fans of

Pages each day

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Confirm MeConfirm Me

1. New Communication2. Blogging Tool3. Current News4. Fast

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Twitter Twitter

1. Over 15M Active Tweeters2. Twitter Grew 1,382% Year-over-year3. Over 1B Tweets4. 1M Tweets A Day

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Relationships MatterRelationships Matter1. Peer to Peer2. Online Resume3. New Job Market Place4. Build Business Contacts5. Create & Collaborate on Projects6. Groups & Discussions7. Job Listings8. Potential Clients & Subject

Experts

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LinkedIn FactsLinkedIn Facts

Over 60M Members In Over 200 Countries

A New Member Every Second Executives From All Fortune 500

Companies Are Already In

Are You In?

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Viral Marketing Viral Marketing

1. 2nd Largest Search Engine2. Free Video Sharing3. User Generated Video

Content4. Music, Movies, Games Etc.5. Demos, Presentations Etc.6. Upload Once, Publish

Anywhere7. Social Impact

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YouTube FactsYouTube Facts 24 Hours Of Video Is Uploaded Every Minute 2M Mins Of Video A Day (34,560

Hrs) Total Time Spent Watching 9.305

Yrs One Needs Over 1000 Years Of

Time To Watch All Videos On Youtube

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Blogging Blogging

1. Potential for business2. Self Publish3. Content Is Key4. Social Interaction5. Write it Once, Publish it

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Blog StatsBlog Stats1. Over 200M Blogs2. 100K Blogs Created Daily3. 54% Blog Daily4. 70% Blog About Brands

Organically5. 58% Are Well Known In Their

Industry Because Of Their Blog

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Start One by OneStart One by OneBased On Your:1. Business Plan2. Marketing Goals3. Review Current Service and

Products4. Current Target Market

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Join the CrowdJoin the Crowd

1. Develop Conversations2. Create Goodwill3. Interact 4. Grow contacts

THANK YOU FOR YOUR TIME TODAY

THANK YOU FOR YOUR TIME TODAY