GDL Imports- TeamTrianon uses a naturally occurring strand of yeast, native to the area. Unlike...

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GDL Imports- Team

Mackenzie

COO / Founder

Eduardo

President / Founder Tim

Chairman

Tim Shults, A lifelong entrepreneur, Tim successfully grew a single point Chevrolet dealership into a 16 franchise Auto Group, located in six

different cities across New York and Pennsylvania. He has expanded the in-house customer loyalty program into a national product offering

combined with proprietary software integration and management system, while also starting and making profitable the Greater Erie Auto Auction.

Eduardo Gomez, Born in Guadalajara, Mexico, Eduardo brings nearly a decade of experience in the restaurant and bar industry. Prior to

founding GDL Imports, Eduardo worked helping to introduce new brands into the US market. Eduardo's educational background is in Marketing.

Mackenzie Shults, With a background in Organizational Development & Behavior, Mackenzie previously worked as Director of Operations for a

small, global educational consulting firm. Working with both Fortune 50 and start-ups, Mackenzie has a dual perspective of working with and

operating from both large and small companies.

Eduardo Orozco, Spending the past five years researching and developing on behalf of Trianon Tequila in Mexico, Eduardo drives the creative

process developing the brand. With experience launching several other brands in various industries and across several countries, Eduardo

manages the operations and supply chain in Guadalajara, Mexico.

Eduardo

Brand Creator

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Paul

Sales Mark

Marketing

Ken

Finance

GDL Imports- Team

Paul Beggan, Former Bacardi Canada CEO, spent 28 years in numerous key roles in the global Bacardi

organization, specifically on U.S. distribution and sales.

Ken Sutter, Former CFO of Bacardi USA, has been an executive for over 31 years in a variety of senior

financial roles helping to spearhead growth initiatives and acquisitions of the $6 billion global spirits company.

Mark Dean, Senior marketing executive, has held numerous international and domestic brand management

and innovation roles over a 25 year career working on such global brands as Pepsi, Wrigley, Baileys, Malibu,

and Bacardi rum.

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The Tequila Market is Red

Hot!

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U.S. Tequila Category Overview

Size: 12.3 million 9L cases, +2.9% vs. 2011

U.S. is the #1 market by volume

Second-fastest growing spirit category

+72% over last 10 years (5.5% CAGR since 2002)

The margarita is the #1 cocktail in the U.S.

Explosive growth for super-premium segment

+9.1% vs. 2011 and +430% over past 10 years

Source: DISCUS.org, Adam’s Handbook 2012

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Small Batch Craftsmanship

is a Big Trend

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Market Trend Small Batch Craftsmanship

Increased demand for alternatives

to mass-produced brands

More support for smaller

businesses that put an emphasis

on quality

True craftsmanship that stays true

to its origin is more appreciated

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Market Trend Where these trends meet lies Trianon Tequila

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A Passion for Quality

Our goal is NOT to be the best selling

tequila in the world

We aspire to be the best tasting

tequila in the world

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Keeping it True The Brand Pillars

True to the Heart

True Small Batch Distilling

True Blue Agave Taste

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True to the Heart Amatitán, Jalisco, Mexico- Where the first drop of tequila

was made in the 16th Century

The El Tecuane Distillery in Amatitán was built in the early 1700’s

and is thought to be the oldest tequila distillery in the world

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True to the Heart Amatitán lies at the foot of El Volcán de Tequila (Volcano of Tequila). The

rich volcanic soil produces ideal growing conditions for the Blue Agave as

they develop large, more luscious hearts for the true taste of tequila.

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True to the Heart Trianon uses a naturally occurring strand of yeast, native to the area. Unlike

other major brands that utilize synthetic yeasts to speed up the fermentation

processes, Trianon allows the process to occur naturally in order to deliver the

true taste of tequila.

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True Small Batch Distilling

Trianon Maestro Tequileros personally oversee and sample every batch ensuring the highest quality

From harvest to distillation to our hand-blown bottles, every aspect of our process is carefully crafted by artisan hands

We believe a truly great tequila like Trianon cannot be rushed and cannot be mass-produced or duplicated

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True Blue Agave Taste

Features the earthy sweetness of

Blue Weber Agave, not the stinging

bite of alcohol

Begins with the heart of the most

succulent agave plants on Earth

Trianon presents the agave taste in

its purest form demanding the

exclusive center, or “heart” of each

small batch

The unmatched smoothness

experienced when drinking Trianon

comes from the proprietary filtration

system that utilizes oxygenation prior

to bottling each small batch

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Keeping it True The Trianon Brand

Three expressions of tequila are

meticulously sculpted by our

Maestro Tequileros:

Trianon Blanco

Trianon Reposado

Trianon Añejo

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Keeping it True Trianon Blanco

Crystal clear and silky smooth

Bottled immediately after the second

distillation

Features a fresh blue agave taste and

scent

Exceptional served neat, but also great

mixed with your favorite cocktails

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Keeping it True Trianon Reposado

Mellow and rich, with subtle wood tones

Mexican law requires reposado to be aged

for at least two months

Trianon Reposado is aged for a full six

months

Rested in 70% White American Oak and

30% French Oak

Uniquely produced for mixing and wonderful

by itself

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Keeping it True Trianon Añejo

Remarkably full and balanced

Añejos must be aged for at least one year

Trianon Añejo is aged for a year and a half

Has deeper, richer wood notes from the aging in 70% White American Oak and 30% French Oak barrels

A taste so luscious, it is best enjoyed in a snifter

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The Triple Bottle: Earned the S.I.P.

Awards’ Best of Class—Platinum

Medal for package design

375ml Triple Bottle is an industry first

Outstanding shelf presence

The perfect gift with 100% agave bag

Very profitable

Keeping it True The Triple Bottle: Best in Class

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The True Taste is an Award Winning Taste

The SIP Awards International-

Judged by consumers, not industry professionals

Trianon Blanco- Gold

Trianon Reposado- Gold

Trianon Añejo- Platinum

Triple Bottle- Platinum

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Trianon Cocktail and Drinks Strategy Trianon Blanco:

Traditional Margarita

Pamarita

Cosmorita

Charra Negro (a.k.a. Batanga)

Trianon Reposado:

Paloma

Dark Orange Margarita

Piñarita

Trianon Añejo:

Neat

White Mexican Russian

Twisted Lemon & Lime

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Depletion Volume Goal: 1% share of super-premium

tequila segment

Super-Premium Segment = ~ 24% of Total Tequila market

Size Mix: 70% 750ml and 30% 375ml TriPack

Expression Mix: 45-55% 750ml Blanco, 25-30% Reposado,

20-25% Añejo

Pricing Strategy: $1.00 below Patron’s everyday price

for each expression

Blanco

Reposado

Añejo

Business Objectives

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Drive consumer trial and recruit 25-40 year old

super-premium spirit consumers who especially

enjoy cocktails (50/50 M&F)

Seed, establish and grow base volume in targeted

off-premise and key ‘Lighthouse’ on-premise

accounts—with primary emphasis in the on-premise

(for recruitment efforts)

Build brand image of Trianon as a super-premium

tequila

Brand Objectives

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Marketing Plan

This will give Trianon a unique look & feel that speaks to

the handcrafted, authentic nature of Trianon Tequila

The materials will feature an original work of art created by

Emilio Garcia Salazar—renowned artist and Mexican native

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Starting with a unique interactive concept

that allows the consumer to prove to

themselves that Trianon is the:

True Taste of Tequila

Marketing Plan

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Introducing The Trianon Rub: The True Test of Tequila

Marketing Plan

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The Trianon Rub Street Teams Will engage and recruit consumers by

educating them on the true taste of tequila

Sampling Events Select on & off-premise events to drive

consumer recruitment and trial

Event Sponsorships Will encourage trial amongst influencers

and build key trade partnerships

The Trianon Rub Program

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Brand Education

Will establish relationships with

bartenders, mixologists and wait staff to

secure drink menu listings

Dedicated GDL Imports Sales Reps

“Feet on the Street” to support distributor

sales efforts and build trade relationships

Local Promotional Budget

GDL $ support on a per case with agreed

upon funds with distributor

The Trianon Rub Program

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The Trianon Rub Program On-Premise POS

Tri-Fold Sampling Card (Inside)

Tri-Fold Sampling Card (Outside) 375 ml Spray Bottle

Truth or Dare Bar Coasters

Trade-Up

Token

Pop-Up Banners

Not Shown: Cups and Napkins

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The Trianon Rub Program Off-Premise POS

Shelf Talker

Tri-Fold Bottle Necker (Outside) Tri-Fold Bottle Necker (Inside) Necker on

Bottle

Not Shown: Sell Sheet, Poster, Rack Display

Shelf Talkers

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Advertising will create brand awareness,

build brand image and brand advocacy with

key tequila influencers

The Trianon Rub Program Print/Online/Social Media

www.tequilatrianon.com

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The Trianon Rub Program

Off-premise Events

On-premise Events

Online

In-store POS

Local Print

On Packaging

Awareness Drivers: Consumers

can find out about the program

via multiple touch points: at retail,

on-premise, and online

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The True Taste Offers You

TRUE OPPORTUNITY

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Tequila is hot—the category is outperforming the distilled

spirits industry

Small batch craftsmanship is a growing trend

True 100% blue agave tequila

Award winning taste and package design

Strong demographics continue premiumization (trading

up) and expansion of tequila cocktails

Differentiated and relevant consumer USP

Executive team with extensive industry experience

True Opportunity

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FOB Laredo Pricing:

Blanco (6 x 750ml): $145.86

Reposado (6 x 750ml): $160.30

Añejo (6 x 750ml): $185.57

375ml TriPack: (6 x 3 375ml): $271.88

Brokerage Information:

TCS Brokerage

Port of Laredo

14207 Atlanta Drive

Laredo, Texas 78045

Tele: (956) 544-4575

Let’s Get Started: Pricing and Order Pick-Up Info

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Technical Specs: 750ml

Case Pack = 6 x 750ml bottles

40% ABV (80 Proof)

Case Weight = 8 kg/17.6 lbs.

Cases per Layer = 24

Cases per Pallet = 96

750ml bottles per Pallet = 576

Case Dimensions = 24cm L x 34cm H x 16cm W

Pallet weight = 768kg/1,690 lbs.

750ml Blanco 750ml Reposado 750ml Añejo

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Technical Specs: 375ml

Volume size of 1 x 375ml Tri-Pack = 1.125 Litres

Case Pack = 6 x 3 Tri-Packs of 375ml bottles

40% ABV (80 Proof)

Case Weight = 13.2 kg/29 lbs.

Cases Per Layer = 15

Cases per Pallet = 60

375ml Tri-Packs per Pallet = 360

Case Dimensions =12” L x 18” H x 14” W

Pallet weight: 792 kg/1,742 lbs.

375ml Tri-Pack

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Presented by:

GDL Imports, LLC

Eduardo Gomez, President

100 Cherokee Blvd.

Suite 2006

Chattanooga, TN 37405

423-664-2023

egomez@gdlimports.com

Tequilatrianon.com

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