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GamificationArif Yassine
Arif,Yassine@gmail,com
Definition
« The application of concepts and techniques from games to other area of activity » Oxford university press
« Gamification is the process of using game concepts to engage users » Gabe zichermann.
“…The use of game mechanics and dynamics like badges, leaderboards, and actions can be useful for improving motivation and learning in informal and formal settings.”
Why we need Gamification
Engage users Showing a path for mastery
and Autonomy Motivate people for task
considered Boring Engage Collaboration and
Competition Create Loyalty program Motivate learnability Make things FUN!
Gamification is appliable everywere
Understanding Game Theory
What is the relation between these games?
WORLD OF WARCRAFT DUNGEON & DRAGON
Commun points
Players Context, referent pleasure, a conflict Univers Plot Rules that defines:
Limitations of the games and the ressources that the player needs
Objectives assigned to the Player Procedures to reach it Win/loose consequences
Challenge resulted from conflict to satisfy the objectives
Game definition
Players Dynamic system=>Game behavior=> Game experience Difined with rules That produce comparable result (reward, Win/loose
condition) Wich the player is emotionaly attached That gives senstation of player dependence=> Player
responsability and choice Mais sans effets incontrôlés sur la vie réelle (notion de
cercle magique)
Magic Circle
Game
Real world
Historic
Antiquity
1980: the Begining of Gamification
2000: First social
games
Today: Gamificatio
n use for solving
problems
Futur: trough an gamified
existence?
http://www.elgamificator.com/gamification/histoire
Antiquity
To subsist in a terrible hunger, the lydiens create dice, ossicles, ball game and other games types to deceive thier hunger by playing one day, and
eating the second day, during 18 years. Told by Herodote
1980: Begining of Gamification
Status loyalty In 1981, United Airlines launched
its AAdvantage program: flying with United Airlines did earn points that travelers could exchange against free flights, and exotic vacation .
FFP: Frequente Flyer Programs Points Rewards Status Competition and community
2000 : Social Games
Social Games Revolution!!
Resolve problem and Save the world
http://www.youtube.com/watch?v=iynzHWwJXaA
Mechanics used: Points Rewards Status Competition and
community
The Speed Camera Lottery Get people to obey the speed limit by making it fun
Today
Future
To an gamified existence ?
+100
+5000
+80+20 000
+100 000+
1
+ 500 000
Controversy
http://www.youtube.com/watch?v=4PkUgCiHuH8
+100
+5
+50
+80
+20
+1
Gamepocalypse Idea: « Every second of your life, you are actually playing a game in someway » Jesse Schell
Gamification Method
Smart Gamification
1. Know’s who’s playing2. Build positive emotion into your
core activity loop3. Design for 3 key’s stages of your
players lifecycle4. Build a system that’s easy to
learn and hard to master5. Use progress mechanics to light
the way toward learning & mastery
6. As players progress, increase the challenge and complexity
7. Embrace intrinsic motivators like power, autonomy and belonging
Amy Jo Kim
7 core concept for creating compelling Experiences
Bartle player category
http://en.wikipedia.org/wiki/Bartle_Test
What Woman and Man likes according to Jesse Schell
Women Man
Emotion Domination & Mastering
Real world Competition
Mothering Destruction
Dialogues and textual puzzles
Spatial puzzles
Learning by example Learning by experimentation (testing)
Game Mechanics Games Dynamics
Points Reward
Levels Status
Challenges Achievement
Virtual Goods and space Self-Expression
Leaderboards Competition
Gifts and charity Altruism
Gamifiyed Mechanics
Point System loop
Extrinsic /Intrinsic motivation
Flow
Maintain the player Flow
And dont forget Fun !
Games are not fun Because they’re games, but when they are well-designed
But first…
We do have problem’s too? Maybe we should need to gamify our structure!!
Further read
http://gamification.co/gabe-zichermann/ http://www.elgamificator.com http://gamification.org http://www.gamifyingeducation.org http://amyjokim.com/ http://lithosphere.lithium.com/t5/Building-Comm
unity-the-Platform/Gamification-from-a-Company-of-Pro-Gamers/ba-p/19258
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