Future of Agri Business in Pakistan

Mahmood AslamHaseeb Fiaz Ali Qayyum

Introduction

• Agriculture is the source of industrialization• 77.3% of our Economic Activity is based on

agriculture• 67.8% of rural dwellers has only agricultural

source of living

In case of Pakistan…

Resources• Fertile Lands• Optimum Seasons• Hardworking farmers

Realities• Unable to meet our own

food requirements• Major imports are based on

food commodities• No private investment in

Agricultural sector

Our services

• Green Houses/ Tunnel Farming• Organic Farming• Fruit Development Processing• Floriculture and Cut Flowers • Vegetable Seed Production• Tunnel/controlled sheds for live stocks

Tunnel Farming

•High Tunnel

•Low Tunnel

•Walk in Tunnel

“The tunnels provide a

microclimate around the

crops that essentially

fools them into thinking it

is a different season than

it really is,”

Organic Farming•Avoiding the use of materials from non-renewable resources,

•Recycling where possible

•Biological pest control

•Maintain soil productivity, •Minimize the costs of production.

Fruit Development & Processing•Have a wide market of citrus Fruits

•Excellent Climate for Fruits Development

•21.1% of Exports consists of Fruits

Floriculture and Cut Flowers•Relatively New Market

•A lot of Scope Exist

•Biotechnology and Genetic Engineering must used to earn more

Vegetable Seed

Production/Processing•Disease free, viable seeds.

•Free from admixtures of other crop seeds, weeds and inert matter.

•Uniformity with respect to size, shape and color.

Tunnel Sheds for Chicken/Dairy•Growing Market of Chicks and dairy

•Disease Control

•Optimum Production

Target Market

Medium Range Farmers

– Not well educated– Wanted to Experience New– Wanted to increase standard of Living

Placement

• Punjab– Lahore– Sahiwal– Multan– Faisalabad

Future Placement

• NWFP• Sind• Baluchistan

Introductory Phase

Product Life Cycle

• Introductory Stage we may Face– Less Sale– Negative Cash out flows

Promotional Strategy

• Introductory Phase• Selling Phase• Relationship Phase

Human Resource Functions

• Hire the Fresh graduates having good academics

• Provide them better compensation • Clarifying them their objectives• Provide them proper training• Give them their career objectives

Pricing strategy

Land Services Per annum Charges

% Fee Total Price (PKR)

7.5 Acre Tunnel Farming

100,000 15 to 20 15000 to 20000

Each Farm Dairy 70,000 15 to 20 10500 to 14000Each Farm poultry 30,000 12 to 15 3600 to 45007.5 Acre Floury &

Cut Flower

25,000 10 2500

7.5 Acre Organic Farming

80,000 15 12000

Financial Analysis

2009 2010 2011PKR 0

PKR 500,000

PKR 1,000,000

PKR 1,500,000

PKR 2,000,000

PKR 2,500,000

PKR 3,000,000

PKR 3,500,000

PKR 4,000,000

Sales CGS Operating Expenses

year

SWOT Analysis

Strength• new techniques regarding the

farming rather than traditional method of cultivation.

• Trained human force equipped with the latest technology will definitely beneficial for us.

• Focus on skill enhancement and capacity building will broaden the spectrum of our business

Weakness• Targeting the Punjab, so

might be when we go in other province there arises some strong competitors.

• Negative cash flows in our early years, this can be our weakness in longer run, if we unable to recover these early sales gaps.

SWOT Analysis (Cont.)

Opportunities• Huge potential of

productivity enhancement• Economic potential for the

individual farmers as well as for state

• great social potential in form of community mobilization

• No outstanding private competition

Threats• Most of the target population is

illiterate so, we may not able to proper communicate with them

• Due to having conservative mentality, we have to face problem to mold their behavior towards new trends.

• The farmers are used to existing method of cultivation, it may be harder for them to adopt the new one.

Wishing for Prosperous Pakistan...

Thanks!

QUESTIONS ?