View
213
Download
0
Category
Tags:
Preview:
Citation preview
Future Directions Strategic Communications Plan
FCDC/GOS/TNM
FGDC Coordination Working Group
January 11, 2005
Strategic Communications PlanFuture Directions team effort Lesley Ogrosky Tricia Gibbons Alison Dishman Carol Brandt Stu Davis John Clark Karen Wood Denver Beaulieu-Hains Pat Hytes Robin Fegeas Shirley Hall Bob Samborski
Strategic Communications Plan
Team adopted charter to meet Future Directions objectives
Workshop to identify key audiencesMessage development exercise with
Coordination groupTeam developed plan and sought
outside input
Strategic Communications Plan
Plan establishes framework for joint communications activities
FGDC/GOS/TNM coordinate activities and provide the lead
Seek active involvement and participation of FGDC member agencies and organizations
Strategic Communications Plan
Focus on benefits of collaboration to support decision-making, to leverage resources, to minimize redundancies and ways to share data and information
Encourage shared responsibilities among all of us to achieve our common goal of assuring access to reliable geospatial information
Strategic Communications PlanCollaborative, pro-active approach with
federal, state, tribal, local government, academic and private sector to develop, support and implement a National Strategy for Geospatial Information
Intended as a living documentWork with other Future Directions action
teams to implement their work plans
Strategic Communications Plan FGDC secretariat provide communications
support for Future Directions teams and activities
Identify and publicize best practices in development of national geospatial strategy
Communicate and support other communication activities on relevance of spatial data to wider community
Communicate benefits of interoperability
ObjectivesEncourage Federal, state and local
governments to promote goals of NSDIEncourage state, tribal, local
government and private sector to participate in FGDC, GOS and TNM activities and programs
Increase awareness of resources needed to build NSDI
Objectives
Work collaboratively with FGDC public and private partners to communicate and improve understanding and benefits of NSDI to OMB, Congress and key decision makers
Work more effectively with FGDC partners to gain their agencies support for NSDI
Primary Audiences
FGDC partnersTribal, state and local governmentsFederal agenciesNon traditional information users and
private sectorOMB, DOI Budget Office, Congress
Secondary Audiences
Other FGDC Future Directions teams and activities
Public interest groupsHomeland securityUtilitiesProgram managersMedia outlets
Messages and Talking Points
Coordination group exercise to draft develop messages
Follow up meeting with team to refine
Theme Message
We All Have a Leadership Role to Play in Building the Spatial Data Infrastructure for the Nation – the NSDI
Help us identify and define those roles, responsibilities and relationships
FGDC Federal Partners
The whole is greater than the sum of its parts: all levels of government must work together to communicate, cooperate, coordinate and collaborate to build the NSDI
FGDC Non Federal Partners
We all have a part to play in building the spatial data infrastructure
Here’s what you can do
Get involved
Share your data
Form partnerships
Spread the message
Tribal, Local and State GovernmentsFederal geospatial programs and
resources provide valuable information to meet local needs
Combining your local data with national data aids decision making
Sharing information across boundaries helps improve service delivery and reduces costs
Non Geospatial Organizations
The ability to relate places with events is priceless
Everything happens somewhereGeospatial data aids decision makingVisualizing demographic data helps you
bring together multiple sources of information for a more complete picture
Opportunities and Tactics
Focus on awareness, value and benefits
ResultsOutcomes
Opportunities and TacticsTake advantage of existing venuesTake the lead with support and
participation of partnersPromote each others activitiesReach out to audiences for information
and collaborative opportunitiesProvide materials for partners to
promote message
Communications Activities
PublicationsWebsitePowerPoint PresentationsConference ActivitiesFace-to-face meetingsOther opportunities
Next steps
Identified list of short term activitiesNeed your active support and
participationDevelop action planHelp us implement itWe all have a leadership role to play in
building the NSDI!
FGDC Can’t Do It Without You!
Should FGDC Create Communications Subcommittee or Working Group to guide implementation?
Comments, Suggestions, Sign Up
Recommended