Funding Success Strategies for Gaining Financial Support for Your Mission

Funding Success

Strategies for Gaining FinancialSupport for Your Mission

MISSION? Goals Outcomes Impact on others Can you capture your mission in a

minute?

The PROMISE!

Coca-Cola

Burger King

Others?

What Is Your Promise?

Why People Give?

Today’s Donors – What Do They Seek?

Christian Stewardship Fulfillment Solid history of community service Clear, supportable CASE FOR

SUPPORT Reflection of donors “heart”

Persuasive presentation, solicitation by trusted, credible organization volunteers & staff

Absence of pressure Invitation to become “partner” …

to share, to join

How People Give?

Donor PyramidUnderstanding the “Development Process”

ESTATE

OR PLANNED Investment

GIVING

Bequests

Planned Gifts

MAJ OR GIVING

Endowment Campaigns Involvement

Capital and Special Campaigns

Major Gifts from Individuals Interest

Major Gifts from Corporations

And Foundations

ANNUAL GIVING

Information Support Group Organizations

Special Events and Benefit Events Identification

Annual Giving Campaign/Direct Mailing Program

Exhibit 1.1 The Pyramid of Giving

Adapted from Greenfield, James M., Fund Raising Evaluating and Managing the Fund Development Process, 1991, John Wiley & Sons

Donor Contact

Donor Growth

Donor Commitment

Constituency Model

The RIGHTS Right person Right Prospect Right $ amount Right purpose Right time Right way And … RIGHT REASONS TO MAKE THE ASK!

The Giving Cycle THE GIVING CYCLE

CASE IDENTIFICATION

CULTIVATION

RECOGNITION

SOLICITATION

Annual GivingDirect MailEvents

Special Events Criteria• Who is the audience?• Could you reach the audience through

a different strategy or means?• What will attract them?• What is the event’s purpose?

Special Events?• Purpose Possibilities

Publicity“Visibility Quotient”FundraisingCultivate or Reward

Donors/Involve Volunteers

• Is the event unique and a “go to” event?• Is the price OK for market?• What type of event considering

resources of volunteers & staff?

Ladder of Effectiveness Personal: face to face

Team of two One person

Personal letter (on personal stationery) With telephone follow-up Without telephone follow-up Personal telephoneWith letter follow-upWithout letter follow-up

Gift Chart for a Giving Strategy Select a Round Figure for Annual or

“Campaign” Goal The 1st two gifts equal 10% of goal

(5% each) For instance…for $60,000 campaign, the

1st level is $6,000 or two $3,000 gifts

Campaign Strategy Select a Round Figure for Annual or

“Campaign” Goal The 1st two gifts equal 10% of goal

(5% each) For instance…for $60,000 campaign, the

1st level is $6,000 or two $3,000 gifts

$60,000 CampaignGift Size # Gifts # Prospects Range Total Cumulative$3,000 2 10 $6,000 $6,000$1,500-2,999 4 20 $6,000 $12,000$750-1,449 12 48 $9,000 $21,000$500-749 18 72 $9,000 $30,000$250-499 24 72 $6,000 $36,000$100-249 120 360 $12,000 $48,000Under $100 400 800 $12,000 $60,000

Planned GiftA planned gift is legally provided

for during the donor’s lifetime and transferred upon death or term to charity.

Planned giftsBequests via will or living trustLife insurance IRAsCharitable Gift AnnuitiesCharitable Remainder TrustsAnd more

Planned Gift SignificanceFor the continuing “foundation” of

your mission in the futureOftentimes the largest gift a donor

will makeSource of the gift may be non-liquid

or reserved assets, such as property

Forum

ResourcesLCMS Foundation

www.lcmsfoundation.orgAssociation of Lutheran

Development Executiveswww.alde.org

Thriventwww.thrivent.com

More ResourcesBooks

Funding Your Vision by Gerald H. Twombly

Asking by Jerold Panas

Christian StewardshipWhat Drives Us?

God’s LoveHis Mission

Our Response