FTM 483: Global Trade and Sourcing in Textiles and Apparel Research Resources @ NCSU Libraries Greg...

FTM 483:Global Trade and Sourcing in Textiles and Apparel

Research Resources@

NCSU Libraries

Greg Tourino Associate Director Textiles Library & Engineering Servicesgreg_tourino@ncsu.edu

Main Topics

Approaches to Research First Steps Market Research Demographics and Cultural Analysis Trade Statistics Competitors Citing your sources & Research Assistance

Primary data: Secondary sources:Generate original data Compiled Information

Specific/ focused Generic/ higher level

Difficult Relatively easy to accessto access or afford or afford

$$$$$ $

Two Approaches to Market Research

Custom Reports Scholarly Research

Government Statistics & Reports

Market Research Reports

NCSU Libraries subsidizes & facilitates access

Primary Research

Books

Business & Academic Literature

Internet

NCSU Library & TRLN Catalogs: TripSaver NCSU, UNC, Duke, and NCCU

Library Databases: Business Source Premier, LexisNexis, IBISWorld

Secondary Research

Websites: OTEXA - U.S. Department of Commerce, NC Textiles Connect, Company websites

“Top 10” Issues/Challenges Identified

1. Quality (product and service)

2. Sustainability

3. Production/sourcing

4. Ethics/compliance/workers rights

5. Economics/financial/exchange rates

6. Political, social, cultural, legal (including illegal), government (including trade laws) issues

7. Communication and cultural barriers

8. Technology

9. Intellectual Property -- protection and violations

10. Market characteristics, market development (including branding, market structure -- developed/developing)

First Steps: Who might publish the information you need?

Common sources of market information:

Trade Associations (Cotton Incorporated)

Government Departments (OTEXA – Office of Textiles

and Apparel U.S. Commercial Service)

Business Press (Library Databases)

Academic Researchers (Library Databases)

Private Research Firms (Forrester.com)

First Steps: Where do you find the information?

Economic Information

LOOKING FOR:

CPI, labourProductionGDPImport/Export

FIND IT IN:

Government websites, NGO websites,Library databases

Industry & Company Information

LOOKING FOR:

Profile, Market size, Key players, customersTrends, Forecasts, Opportunities

FIND IT IN:

Library databases, Trade associations, Company web sites, Government websites

Consumer Information

LOOKING FOR:

BehaviourDemographicsPreferencesMotivators

FIND IT IN:

Government websites,NGO websites,Library databases,Reference Books

First Steps: NCSU Libraries Website

The library’s home page: www.lib.ncsu.edu

Click on “Course Tools”

Then enter FTM 483

Market Research

Articles in the business press are a great source of information about industry trends, new products, market projections, and other topics.

Market Research

Business Source Premier

LexisNexis

Market Research

Analyzing Your Topic

Before searching the databases, analyze your topic: break it down into concepts and think of synonyms for each idea.

Use AND / OR / NOT to combine terms to narrow or broaden your database searches.

Use * Truncation symbol to find all variations of a word ex. A search for "forest* " will result in items containing any of:  forestry, forest, and forests

Basic Search Question

Topic: What are the trends in the women's clothing market?

Concepts: clothing AND women AND trend*

Synonyms: apparel AND female AND fashion

Business Source Premier

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Lexi

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Business Conditions, Demographics & Cultural Analysis

Business Conditions, Demographics & Cultural Analysis

Government or NGO Sources CIA (World Factbook), U.S. Department of State (Background Notes), World Bank (Enterprise Surveys)

Search  Business Source Premier, and/or LexisNexis for articles on business conditions and economic forecasts.

Business Conditions, Demographics & Cultural Analysis

Databases: Search the Global Market Information Database (GMID) or UNData for consumer expenditure patterns or trends

US Commercial Service Market Research Library

Search Business Source Premier, and/or LexisNexis for articles on demographics and consumer behavior.

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Trade Statistics

Trade Statistics

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Competitors – Market Share

Competitors – Market Share

Business Source Premier (Search Industry Profiles – ex. Apparel)

Market Share Reporter (NCSU Libraries Reference Collection; Online)

Also search Business Source Premier, and LexisNexis for articles in the business press.

Industry Profiles

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Writing your Assignments, Citing your Sources & Research Assistance

Citing Your Information Sources

Doing Your Research @ Home

Reference & Research Assistance

In-person, Telephone, E-mail

Honora Eskridgehonora_eskridge@ncsu.eduPhone: 919 | 515-6120

Greg Tourino greg_tourino@ncsu.edu Phone: 919 | 513-3862

David Zwickydavid_zwicky@ncsu.eduPhone: 919 | 515-6602

Find more FTM 483 resources at:http://www.lib.ncsu.edu/course/FTM/483