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Summer Training Report
On
A STUDY ON RETAILERS PERCEPTION REGARDING SOFT
DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA
IN JAMMU
For the Partial fulfillment for the DegreeOf
Master of Business Administration
Punjab TechnicalUniversity(2011-2013)
CHANDIGARH GROUP OF COLLEGES
GHARUAN , MOHALI (PUNJAB)
Under the guidance of: Submitted by:Name of the Project guide:- Name of the researcher:-
Dr. Harleen kaur Dheeraj Gupta
Designation :-Assistant Professor Class/Semester :-Mba 3rd
Department:- CGC Uni. Roll no.:-1172897
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DECLARATION
I DHEERAJ GUPTA a student of MASTER IN BUISNESSADMINSTRATION, CHANDIGARH GROUP OF COLLEGES,GHAURAN, MOHALI hereby declare that all information,Facts and figures published in this report are based onmy own findings and experience at JAIBEVERAGES PVT.
LTD .BARI BRAHMANA JAMMU. This information has beenpurely used for academic purpose. I also declare that allinformation gathered by me during the course of the
project will be kept strictly confidential and will not bedisclosed without the prior consent of JAIBEVERAGESPVT. LTD. BARI BRAHMANA, JAMMU.
DHEERAJ GUPTA
ROLL NO. 1172897
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TO WHOMSOEVER IT MAY CONCERN
This is to certify that Mr. Dheeraj Gupta has done the SUMMER
TRAINING PROJECT entitledA STUDY ON RETAILERS
PERCEPTION REGARDING SOFT DRINKS- A COMPARATIVE
ANALYSIS OF PEPSI V/s COCA COLA IN JAMMUunder my
supervision for the fulfillment of the degree of Master of Business
Administration. The work done by him/her has not been submitted
elsewhere and is a part for fulfillment of MBA degree.
Name of teacher guide:-Dr.HarleenKaur
Designation:- Asst. Professor
Department :- CGC
COUNTERSIGNED
HEAD OF THE DEPARTMENT:- Dr. Rajeev Khosla
DESIGNATION:-HOD
DEPARTMENT:-CGC
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PREFACE
A project is a scientific and systematic study of real issues on a problem
with the application of management concept and skills. The study can
deal with small or big issues in any division of an organization. It can be
case study where a problem has been dealt with, through the process of
management. The essential equipment of a project this that, it should
contain scientific collection of data, analysis and interpretation of data
leading to valid conclusion.
Project is an essential part in MBA curriculum. It enables the student to
share the real experience in industry & Market. My summer training has
placedinPEPSI CO (JAI BEVERAGES PVT. LTD.)for the period of Eight
weeks in Jammu.
The topic of my project was A STUDY ON RETAILERS PERCEPTION
REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s
COCA COLA IN JAMMU in Jammu cityatJAI BEVERAGES PVT. LTD.,
Jammu. This project report tends to give a sharp picture of the telecom
industry.
I hope, this study can be of some help to the pepsi company of his
product and service
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Table of CONTENTS
Chapter Title PagenoCertificate
Acknowledgement
Pepsi bottling plant at Jammu
List of abbreviations
List of tables
1Introduction
Introduction Of CEO of Pepsi co .ltd
Introduction TO THE PRODUCT- SOFT DRINK
About The Soft Drink
Inventor Of Soda Water
THE MAIN BRANDS IN THE INDIAN SOFT DRINK
MARKET
1-9
2-3
4
5-8
8
9
2HISTORY
Historyof Pepsi
History (world context)
History (Indian context)
10-24
11-12
13-22
23
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The Company
SOFT DRINKS PRODUCED BY PEPSI INCLUDE (WORLD
WIDE )
23
23-24
3RESEARCH METHODOLOGY
RESEARCH DESIGN
SAMPLING PLAN
DATA COLLECTION
POPULATION
SAMPLING UNIT
SAMPLING FRAME
SAMPLING TECHNIQUE
SAMPLING SIZE
NEED OF THE STUDY
25-27
26
26
26
26
27
27
27
27
27
4 Objective 28
5 Data analysis and interpretationanalysis and interpretation
29-43
30-43
6 Suggestions And FindingsFinding of the study
Suggestion
44-46
45
46
7 WebliographyBibliography
47-48
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8 Questionnaire 49-54
PEPSI BOTTLING PLANT AT JAMMU
A) NAME OF THE UNIT
JAI BEVERAGES PVT. LTD
B) LOCATION/ ADDRESS OF THE UNIT
Sidco Industrial Complex, Ismailpur Road,
Bari Brahmana, Jammu-181133
Phones:220284,221384 Fax:01923-20183-20184
E-mail:jbpl@nde.vsnl.net.in
Website:www.jaibeverages.com
Regd. Office:52, Janpath, New Delhi-110001
Phones: 3321098, 3353625, Fax: 3324769
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C) HISTORY OF THE UNIT AND PRESENT POSITION
The year was 1999 and Pepsi Company in India was very eager to improve itsxtremely poor market share(less than 3% in the state of Jammu and Kashmir).That was when it approached the soft drink maestros of India- the Jaipuria family,C.K Jaipuria inparticulars, for starting a plant in J&K in spite of all the odds, the non-inductive climatein the state for a new business venture, he took a bold step andwent ahead with acceptingthe challenge and taking the franchise in the name of hiselder son-Mr. Anurag Jaipuria,and Jai Beverages Pvt. Ltd. Was born.From the day ofthe decision to this day in 2007, there has been no looking back. In this short span oftime, the company has been formed, sprawling compound of erstwhile M/S
HINUSTAN LEVERS LTD. Taken over from a supportive SIDCO, a prestigious unitin J&K, after an initial investment of Rs. 27.1 crores, has been established with fullbacking of the ministry of Industries (J&K govt.) and an ultra modern plant whichreleases all the effluent water after full treatment at a very reasonable, and muchunder the pollution boards max acceptable BOD and COD levels. In fact, work is onto stop all the treated effluent going out and instead to utilize this water internally forhorticulture. In the other words, the water is being put back in to the earth to retainthe water table. Further, work has been done to grow more trees within thepremises, in the line with the universal endeavor of making the earth green. Withcoming of this prestigious plant, there has been an upsurge in the economy of thepeople of the area in particular, and the state in general. The direct, and indirectemployment generated by the unit has already surpassed a figure of 650 and isgrowing steadily. The excise deposited to the govt. exchequer has already crossedan amount of Rs. 361 lakhs, and is again growing. The once semi deserted mainroad of the industrial Complex has become very busy and would soon be required tobe widened. In short, coming of the Jai beverages pvt. Ltd. Into the state of J&K andsurely made a big mark into the industrialization of the state with many big industrialhouses watching eagerly the outcome of this prestigious unit.Jai beverages pvt. Ltd. is a part of diversified Jaipuria group being the majorfranchise of the Pepsi in India. The group has 22 Pepsis bottling plant in India andNepal. The new beverages plant having state of art machinery from Krones, KHS,
O&H, Gaulin & Magplast among the international industrial giants and Hildon, TulaIDMS etc among the Indian manufacturers. The fully automatic plant is being run byteam of professionals who have already made a mark for themselves by creatinghistory in the international Pepsi system by achieving the gold medal in the first yearof operations from over 400 plants worldwide.
D) COMPANYS VISIONTo be the best consumer products company in the eyes of our suppliers, customers,consumers, employees and stake-holders.
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ACKNOWLEDGEMENT
I would like to express my sincere thanks to all those instrumental in this project
Work. First of all, I would to thank Dr. Harleenkaur Assistant Professor of
Chandigarh Group of Colleges Gharuan forgiving me this opportunity to do
this project and learn from it. I am thankful to JAI BEVERAGES PVT. LTDfor
giving me helpful information to complete this project (Research).
I express my sincere thanks to Mr. Manohar Gupta (TDM) &Mr.Rajat
Mahajan (Marketing Development Manager) for helping me in giving me
all relevant information about the product and service.
My heart full thanks to the whole staff and customers (Corporate) of Reliance
Communication Ltd, who gave me continuous support in every possible manner
to gain practical knowledge in Industry.
Finally I would like thank all lecturers, friends and my family for the kind of
support and to all who directly or indirectly helped me in preparing this project
report and special thanks to website-www.pepsi.co.com.
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Date:
Place:Jammu Dheeraj Gupta
Lists of Abbreviations
CEO CHIEF EXECUTIVE OFFICER
BCG BOSTON CONSULTING GROUP
CFO CHIEF FINANCIAL OFFICER
TDM TERRITORY DEVELOPMENT
MANAGER
USIBC UNITED STATES-INDIA
BUISNESS COUNCIL
PVT. PRIVATE
FDA FOOD AND DRUG
ADMINISTATION
HFCS HIGH FRUCTOSE CORN SYRUP
PBG PEPSI BOTTLING GROUP
PFSI PEPSICO FOOD SERVICEINTERNATIONAL
PFI PEPSICO FOOD INTERNATIONAL
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Lists of Tables
S no. Table name Chapter Page no
1 Retailers in soft drinkbusiness
Table 5.1 30
2Retailers doing business withsoft drink companies Table 5.2 31
3 What are your sales in terms ofbottle per day in your shop
Table 5.3 32
4 (A) Supply needle by Pepsiretailers?
Table 5.4 33
5 (B) Supply needle by Cokeretailers
Table 5.4 34
6 Mode of payment to purchasesoft drinks
Table 5.5 35
7 Satisfaction level of retailersregarding supply of Pepsi
Table 5.6 36
8 Satisfaction level of retailersregarding supply of Coke
Table 5.7 37
9 Trade schemes offered toretailers by different soft drinkcompanies
Table 5.8 38
10 Consumer promotions offeredby which company is good in
your opinion
Table 5.9 39
11 Influence of TV ads on salesof Pepsi
Table 5.10 40
12 Influence of TV ads on salesof Coke
Table 5.11 41
13 Satisfaction level of retailersregarding maintenance ofPepsi Visi cooler
Table 5.12 42
14 Satisfaction level of retailers
regarding maintenance ofPepsi Visi cooler
Table 5.13 43
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