FROM THE VERY HEART OF POTATO. FARM FRITES GROUP PRESENTATION

FROM THE VERY HEART OF POTATO

FARM FRITES GROUP PRESENTATION

FARM FRITES GROUP History

1971: Start of ‘Farm Frites’ in Oudenhoorn: chilled fries

1975: First production line frozen fries

1987: Opening of first sales office abroad in Spain

1989: Farm Frites Egypt established

1990: Farm Frites moves into potato specialties in Belgium

1993: Farm Frites Poland established

1996: Farm Frites Argentina established

1998: Start commercial penetration CEE

2001: Group volume exceeds 500 K ton

2007: Piet de Bruijne becomes ‘sole’ shareholder

2010: Serving over 100 countries

2012: 780 K ton of sales

FARM FRITES GROUP Key facts

Family owned enterprise

Over 40 years of experience in farming and processing of potatoes

One of the leading producers in the potato business with turnover of approx. 500 million USD

Over 1,500 000 tons of potatoes processed annually into 780 000 tons of product

Strong position in chilled segment

Global supplier: sales to over 100 countries

Over 1 500 employees in 26 production / sales units including the joint ventures Poland and Egypt

PRODUCTION

SALES OFFICE

Family enterprise: Second generationPiet de Bruijne (50) CEO / Shareholder

Invested capital: 220 mio €Open to partnerships

FARM FRITES GROUP Key characteristics

Stands for:

Family enterprise: core values:

Purity

Authentic

Agricultural abilities

Consistent long term strategy

Autonomous

Devoted to potatoes: Farm Frites = potatoes = Farm Frites

Customer intimacy; close to the market

Sustainability

Concern for the human side of business

Ambitious

FARM FRITES GROUP Positions, focus and business approach

French fries and cut specialties

Flavored / coated potato products

Shaped mashed and shredded products

Proven track record

FARM FRITES GROUP Portfolio

FARM FRITES GROUP Segment: Foodservice:

Focus segment

Applying several business models based upon local presence in the

market

Intensive market approach in prime focus countries like

Netherlands, Russia, Poland, Czech Republic, Egypt and Argentina

Key account approach in developed mature markets in Western

Europe; supplying major chains

Distributor support in other emerging markets

In relevant markets local sales offices and or representatives

Portfolio containing both frozen and chilled product

FARM FRITES GROUP Segment: retail

Retail brand if needed and supportive to

foodservice

Brand building

Some relevant brand positions achieved

in emerging markets, presence in major

Key accounts

FARM FRITES Supply base Western Europe: Holland/Belgium

FARM FRITES Supply base Eastern Europe: Poland

Established 1993

Production volume about 100.000 T fries

Own farming : farm (4000 ha.), 15% of need

Awarded by McDonalds: no 1 sustainable

flagship farm in Europe, GlobalGAP (since 2004)

Supply to McDonalds in Europe

Supply to FF sales offices in Eastern Europe

FARM FRITES Supply base Eastern Europe: Poland

Established 1989 (joint venture with Americana)

Production volume about 100.000 T fries

Own farming covering 50% of needs

Full traceability and Global GAP certified

Supply to McDonalds in APMEA Zone

Product portfolio ( pre-fried frozen potato & flakes)

FARM FRITES GROUP Supply base Egypt

FARM FRITES GROUP Supply base Egypt

FROM THE VERY HEART OF POTATO

FROM THE VERY HEART OF POTATO

product portfolio

Product catalogue

Product catalogue

Product catalogue

Product catalogue

Product catalogue

Product catalogue

Product catalogue