FROM FARM TO FORK “A value chain example from meat industry” Özcan Albak Vice Chairman Namet...

FROM FARM TO FORKFROM FARM TO FORK

“A value chain example from meat industry”

Özcan AlbakVice Chairman

Namet Gıda San.ve Tic. A.Ş.

1

AgendaAgenda

2

Our value chainOur value chain

Our understanding of “farm to fork”

Controlling the system in every step in order to create “value”

3

Our value chainOur value chain

4

Our value chain Our value chain strategiesstrategies

Describing through an example from my company:

• Specialization in red meat production from bovine• Learning curves for poultry and ovine are different from that of

bovine• Avoiding dairy cattle as its meat/bone ratio is low

• Balancing of vertical integration and outsourcing • Outsourcing wheat, barley, clover-based feed; but own plantation of

corn to produce silage• Proprietary control over distribution, manufacturing/sales of

delicatessen

• Spillover effects of upstream operations quality on branded downstream production

5

Spillover effects between Spillover effects between downstream & upstream downstream & upstream

6

Our value chain Our value chain strategiesstrategiesSustainable growth through investing in … Feed material

Using high-quality corn seeds for quality corn-based feed Custom scientific ration practice for meat breed

Livestock Purchasing meat breed livestock

Slaughter-houses Obtained hygiene standards certificate Extending shelf-life of meat products from the very beginning

Production units State-of-the-art facilities Award winning packing technology

Distribution channels Refrigerated truck fleet for maintaining the cold-chain till retailer’s

shelf

7

Thank you for your attention

Q & A session…

Özcan Albakoalbak@namet.com.tr

+90 262 658 22 22

8