Friesens Brand Refresh

Friesen’s Climate Control...

is pleased to introduce a fresh new look

Brand Refresh

Brand Refresh

Brand Refresh

• Consistent with our mission and strategic direction• Clean & clear• Professional, consistent• Trusted, credible and reliable• A strong residential focus• Speaking to the Homeowner on their terms, to attract and engage the Homeowner on their terms

• Continuity with our past• Friesen’s – our name is widely recognized within our industry • Maintaining the heritage with a charcoal/orange colour scheme• Consistent services – Heating, Air Conditioning, Air Quality, Hot Water & Maintenance

Brand Refresh

Lifestyle Images• Playing on - Warm. Cool. Clean. - we will utilize lifestyle images to capture the emotion of the warm, friendly, inviting home environment

Brand Refresh

Web Design – in Development• A warm, clean, smart representation of our brand• Functional & emotional• Designed and built to support a commercial activation and our SEO strategy

Brand Refresh

Facebook• Developing a medium to communicate with our customers• Utilized to support promotional advertising and recruiting

Our Fresh New Look

The Power of our Stakeholders

Brand Equity• The Friesen’s brand complements the strength of our partners The Home Depot & Trane