FreeportUSA: Marketing Freeport, Maine

Founded in the 1970s as the Freeport

Merchants Association, FreeportUSA

has become one of the leading

destination marketing organizations

in Maine.

Our mission – market Freeport for

destination travel.

freeportusa.com

500,000 visitors/year

More than 2 million page views

Living Here section

Meetings & Event Planning

Community Calendar

Press Room

Freeportusa.com

Youtube.com/visitfreeportusa

Facebook.com/freeportusa

Google.com/+freeportmaine

Available to download or order on our website

Part of a target market campaign dedicated to

increased bookings of events and conferences in Freeport

FreeportUSA manages the visitor information at the Train Center.

Print

Digital

Information Distribution

Media Relations

Events

Promotions

Trade Shows

New 2013 Map & Guide

features more

information about

activities in Freeport,

including 16 pages of

content!

Contract with vendors to distribute guide

• Boston Hotels & Attractions

• Maine & NH Seacoast Accommodations & Attractions

• Maine CVBs, Chambers of Commerce, AAA Offices, Jetport, Maine State Information Centers

• Throughout Freeport

Work with tourism partners to distribute at trade shows

• Boston Globe Travel Trade Show

• DMAI’s Destination Showcase, Washington DC

• New England Tourism Center, Quebec, 5 Canadian Travel Shows

• AAA Travel Marketplace, Boston

• Maine Motorcoach Association Atlantic Canada Sales Mission

2013 ad campaign

highlights four season

activities.

Back Cover of Maine Invites You

Yankee Magazine Travel Issue

Downeast Magazine Travel Issue

Portland Magazine

Maine Magazine

Boston Herald

Updated mobile app includes interactivity with freeportusa.com

Fun postcards to email or post to

Facebook

Coupons

Business directory

Calendar of events

Video

mobile

postcards

add fun!

Promote Freeport and Freeport businesses through social media

Google.com/+freeportmaine

Pinterest.com/freeportusa

Facebook.com/freeportusa

Twitter.com/freeportusa

Portland Jetport Baggage Claim LCDs reach over 1,500,000

passengers

Estimated Impressions: 4,768,770

Sold out in 2012 and 2013!

400 attendees in 2013

Media Attention

• Portland Press Herald – 1/17/2013 “Ice Bars:

Hot New Way to Banish Winter Blahs”

• Kennebec Journal & Morning Sentinel –

2/14/2013 “South Portland Chef, Ice Sculptor Star

of Flavors of Freeport”

• Tri-Town Weekly – 2/12/2013 – “Flavors of

Freeport offers town’s tastiest”

• WGME Channel 8

PR campaign launched with

Amtrak Downeaster,

L.L.Bean Outdoor Discovery

Schools, and lodging &

dining members to host

travel writers in Freeport

Point of contact for media

requesting photos and

content for Freeport stories

Events

Flavors of Freeport

Girl Friends Getaway

Freeport Fall Festival

Moonlight Madness

Sparkle Celebration

WHOM Feel the Love in

Freeport Promotion

• Partner with Amtrak Downeaster

• Downeaster Discount Days Promotion March 23-24

Partner with media in

Maine and beyond to

create advertising co-ops

with branded FreeportUSA

banners

To join us in our efforts, sign up at

freeportusa.com.