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Forrester Research, Inc. Analyst and industry expert, Doug Washburn, describes the potential impact of PC power management on your company’s bottom line!
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New Star Energy Services provides a full range of products and services related to energy management and has partnered with Faronics and Sentilla and is a reseller of Faronics Power Save and Sentilla Energy Manager for Data Centers.
www.newstarenergyservices.com
Faronics delivers software that helps manage, simplify, and secure multi-user computing environments. Driven by a desire to deliver a trouble-free computing experience, Faronics is focused on solving real world computing problems that threaten user productivity, system integrity, and organizational efficiency.
www.faronics.com
Sponsored By:
PC Power Management Delivers Solid Financial and
Environmental Savings
Introductions – 5 minutes
Forrester Research – 20 minutes
Faronics – 15 minutes
Forrester Research / Q&A – 20 minutes
Introductions – 5 minutes
Forrester Research – 20 minutes
Faronics – 15 minutes
Forrester Research / Q&A – 20 minutes
Today’s Agenda
Maximizing The Financial Value Of PC Power Management
Doug Washburn
Analyst
Forrester Research
September 22, 2009
5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Source: Scott Adams, Dilbert, September 25, 2008
Don’t be a Dilbert
6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
PC power management is a top priority
PC power management
suites
Forrester’s “TechRadar™: Green IT 1.0 Technologies”
7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Trends driving PC power management
• The state of PC power management
• Dispelling common PC power management myths
• Overcoming barriers to PC power management
• Call to action: Pilot PC power management
Agenda
8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
IT is becoming more responsible for managing energy consumption…
Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008
5%
7%
56%
50%
20%
22%4%
10% 8%
13% 7%
2%Europe (N=237)
North America (N=543)
IT has visibility, sole responsibility, and charges electrical IT has visibility and sole responsibilityIT has visibility and shared responsibility IT has visibility but no responsibilityIT has neither visibility nor responsibility Don’t know
“What is your IT department’s role in managing electrical efficiency?”
Base: Hardware technology decision-makers from North American and European enterprises that are very interested, interested, or slightly interested in increasing the electrical efficiency of the data center
(percentages may not total 100 because of rounding)
9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
… And new priorities are driving energy conservation within IT
10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Green IT is on the rise in 50% of firms
Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report
11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
For now, green IT = energy reduction
Source: July 16, 2009, “Market Overview: The Recession Dents Green IT's Global Momentum” Forrester report
12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Distributed IT assets consume the same if not more energy than the data center
Data center
electricity
usage, 45%
IT electricity
use outside
the data
center, 55%
Total IT electricity use separated by data center and non-data-center use
Base: 308 hardware technology decision-makers from North American and European enterprises that are very interested, interested, or slightly interested in increasing the electrical efficiency of the data center
Source: December 18, 2008, “More Energy Is Consumed Outside Of The Data Center, 2008”
13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Trends driving PC power management
• The state of PC power management
• Dispelling common PC power management myths
• Overcoming barriers to PC power management
• Call to action: Pilot PC power management
Agenda
14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The average PC spends most of its time in an idle, energy consuming state
24:0023:0022:0021:0020:0019:0018:0017:0016:0015:0014:0013:0012:0011:0010:009:00
8:00
7:006:005:004:003:002:001:00
SundaySaturdayFridayThursdayWednesdayTuesdayMondayWorking Hours>> 24% of the week
Idle Computing>> 76% of the week
15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
► Actively reducing the energy consumption
of operating PCs and monitors by enabling lower power states during
periods of inactivity — where the PC and monitor are drawing energy but no useful work is being performed (e.g., nights,
weekends, holidays, and workday breaks).
Defining PC power management
16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
While 43% of firms implementing or piloting PC power management…
17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
… Current methods to enable PC power management policies aren’t enough
Common approaches
(+60%) are too relaxed and
manual
18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Trends driving PC power management
• The state of PC power management
• Dispelling common PC power management myths
• Overcoming barriers to PC power management
• Call to action: Pilot PC power management
Agenda
19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Myth #1: I have to buy new, energy efficient hardware to reduce PC energy use.
Energy Efficiency Energy Conservationvs.
Energy efficient equipment
Energy efficient architecture
20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Myth #2: The power used turning my PC on negates any benefits of turning it off.
=
21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Myth #3: My screen saver is saving me energy already.
22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Myth #4: Turning my PC on and off will reduce its performance and useful life.
23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Myth #5: PC power management will become an administrative burden.
24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Myth #6: My PC users will not tolerate any downtime for power management.
About Faronics
Intelligent software solutions for absolute control
In business since 1996
Over 8 million licenses deployed
Over 30,000 customers in over 150 countries
Offices in USA, Canada and UK
New Star Energy Services – Preferred Faronics Reseller
Intelligent software solutions for absolute control
In business since 1996
Over 8 million licenses deployed
Over 30,000 customers in over 150 countries
Offices in USA, Canada and UK
New Star Energy Services – Preferred Faronics Reseller
Green Affiliations
Faronics is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of EPA's ongoing efforts to help [customers/members/constituents] not only save energy and money, but join the fight against global warming. The ENERGY STAR Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations for reducing the energy consumed by computers. Learn how you can reduce your carbon footprint and save up to $50 per computer annually by going to www.energystar.gov/lowcarbonit.
Faronics is proud to be an ENERGY STAR Low Carbon IT Campaign Ally, part of EPA's ongoing efforts to help [customers/members/constituents] not only save energy and money, but join the fight against global warming. The ENERGY STAR Low Carbon IT Campaign is a nationwide effort to assist and recognize organizations for reducing the energy consumed by computers. Learn how you can reduce your carbon footprint and save up to $50 per computer annually by going to www.energystar.gov/lowcarbonit.
Faronics has been recognized by the Climate Savers Computing Initiative for its effectiveness in helping organizations reduce computer energy waste. The goal of the Climate Savers Computing Initiative is to promote development, deployment and adoption of smart technologies that can both improve the efficiency of a computer's power delivery and reduce the energy consumed when the computer is in an inactive state.
Faronics has been recognized by the Climate Savers Computing Initiative for its effectiveness in helping organizations reduce computer energy waste. The goal of the Climate Savers Computing Initiative is to promote development, deployment and adoption of smart technologies that can both improve the efficiency of a computer's power delivery and reduce the energy consumed when the computer is in an inactive state.
Maximize Investment of Existing Infrastructure
Measurement and Verification – Actual Metering of a Power Save customerMeasurement and Verification – Actual Metering of a Power Save customer
Watts
Max Watts
Min Watts
Watts Up Data For - Sonny WS Data.txt
11/4/200811/3/200811/3/200811/2/200811/2/200811/1/200811/1/200810/31/200810/31/200810/30/200810/30/200810/29/200810/29/200810/28/200810/28/2008
125
120
115
110
105
100
95
90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
Audit Report — Gather Baseline Data
Full Operation Report — Tangible Savings
Faronics Power Save Considers all Stakeholders
IT Management
Ease of use
Updates/Patches
Non-disruptive
Flexibility
IT Management
Ease of use
Updates/Patches
Non-disruptive
Flexibility
Executives
Solid ROI
CSR Goals
Reporting
Executives
Solid ROI
CSR Goals
Reporting
End Users
Non-disruptive
Uptime
Saved Data
Remote Access
End Users
Non-disruptive
Uptime
Saved Data
Remote Access
“Intelligent” PC Power Management
Specify Inactivity Timeouts
Monitor
Hard disk
PC
Specify Inactivity Definitions
Disk activity
CPU activity
Network activity
Critical applications
Independent settings for when running on batteries.
Specify Inactivity Timeouts
Monitor
Hard disk
PC
Specify Inactivity Definitions
Disk activity
CPU activity
Network activity
Critical applications
Independent settings for when running on batteries.
Application Monitoring
Specify mission-critical applications and non-critical applications to monitor.
Specify non-critical applications contributing to processing spikes
Specify mission-critical applications and non-critical applications to monitor.
Specify non-critical applications contributing to processing spikes
User Notification
Notify users before a Power Save action.
Change the notification image that the end-user sees.
Notify users before a Power Save action.
Change the notification image that the end-user sees.
Save Open Documents
Auto-save open Microsoft documents prior to shutdown.Auto-save open Microsoft documents prior to shutdown.
Multiple Power Policy Support
Create a custom Power Plan that is composed of multiple power policies.
Power Policies are your customized Power Save configurations.
Create a custom Power Plan that is composed of multiple power policies.
Power Policies are your customized Power Save configurations.
Wake-On-LAN
Power Save has the ability to switch on remote computers through “Magic Packets”
Wake-on-LAN Relay “Last Man Standing”
Issue: Wake-on-LAN (WOL) broadcast packets cannot always cross routers and other networking equipment
Solution: Power Save can designate one or more workstations as WOL relays
Wake-on-LAN Web Interface
Power Save has the ability to switch on remote computers through “Magic Packets”
Wake-on-LAN Relay “Last Man Standing”
Issue: Wake-on-LAN (WOL) broadcast packets cannot always cross routers and other networking equipment
Solution: Power Save can designate one or more workstations as WOL relays
Wake-on-LAN Web Interface
Remote Workstation Wakeup
Intelligent Computer Energy Management
Non-Disruptive to User or IT Processes
Solid ROI Backed by Built-in Reporting
Measurement & Verification via Audit Mode
Deployed/Managed via Central Console
Multi-Platform: Windows & Mac OS X
Intelligent Computer Energy Management
Non-Disruptive to User or IT Processes
Solid ROI Backed by Built-in Reporting
Measurement & Verification via Audit Mode
Deployed/Managed via Central Console
Multi-Platform: Windows & Mac OS X
ExecutivesExecutives IT ManagementIT Management End UsersEnd Users
Why Faronics Power Save?
Success Stories:
ADT Case Study – saving ~$5,000/month with Power Save:
http://www.faronics.com/doc/cs/CaseStudy_ADT.pdf
Modesto City Schools saving $300,000/year using Faronics Power Save:
http://www.edtechmag.com/k12/index2.php?option=com_content&task=view&id=763&pop=1&page=0
Coeur D’Alene SD Case Study – Saving ~ $100,000/year with Power Save:
http://www.faronics.com/doc/cs/CaseStudy_Coeur_D%27Alene.pdf
Howard Community College Case Study - Estimated $50,000 savings per year:
http://www.faronics.com/whitepapers/CaseStudy_HCC.pdf
ADT Case Study – saving ~$5,000/month with Power Save:
http://www.faronics.com/doc/cs/CaseStudy_ADT.pdf
Modesto City Schools saving $300,000/year using Faronics Power Save:
http://www.edtechmag.com/k12/index2.php?option=com_content&task=view&id=763&pop=1&page=0
Coeur D’Alene SD Case Study – Saving ~ $100,000/year with Power Save:
http://www.faronics.com/doc/cs/CaseStudy_Coeur_D%27Alene.pdf
Howard Community College Case Study - Estimated $50,000 savings per year:
http://www.faronics.com/whitepapers/CaseStudy_HCC.pdf
41 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Trends driving PC power management
• The state of PC power management
• Dispelling common PC power management myths
• Overcoming barriers to PC power management
• Call to action: Pilot PC power management
Agenda
42 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
IT professionals should proactively address barriers that are legitimate concerns
43 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Barrier: Loss of user productivityTailor your approach based on your users computing habits
Example Results
Large school district: turns PCs and monitors off after 11 p.m. each night
Large manufacturer: 15 minutes, monitor off; 30 minutes, hard drives off; 2 hours, PC system standby; 3 hours, PC hibernation
Large bank: Front office —PCs/monitors off after 6 p.m.; back office — monitors off after 20 minutes, PC standby after 30 minutes
PCs: 44,000Per PC: $68/yearTotal: $3 million/yearCO2: 65% reduction
PCs: 75,000Per PC: $33/yearTotal: $2.5 million/yearCO2: 20,000 tons/year
PCs: 80,000Per PC: $26/yearTotal: $2.1 million/yearCO2: 17,150 tons/year
44 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Barrier: No ownershipTake a “roles” approach across the PC power management lifecycle
45 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Barrier: Priorities and determining savingsEstimate the financial savings from PC power management
x
=
x
Total assets
Hours of operation
Energy draw per hour (W)
No power mgt. With power mgt.
x
=
x
Annual savings(-) =
1
24
89
1
8
89
x
x
1
16
5
2.13 .79kWh/day (1,000 W = 1kW)
$0.19 $0.07$/day ($.09/kWh)
2.85 1.06CO2/day (1.34 Lbs./kWh)
=
=
=
489 kWh/yr
$43.80/yr
653 Lbs. CO2/yr
+60% savings!
46 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Barrier: Not sure what approach to takeApply industry best practices when powering down PCs and monitors
47 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Barrier: Not sure what approach to take (cont)
Apply industry best practices when powering down PCs and monitors
Source: December 5, 2008, “How Much Money Are Your Idle PCs Wasting?”
48 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Trends driving PC power management
• The state of PC power management
• Dispelling common PC power management myths
• Overcoming barriers to PC power management
• Call to action: Pilot PC power management
Agenda
49 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Pilot PC power management to assess financial value and identify risks
“The pitch was simple. Power management would save money, not adversely affect day-to-day operations, and could be implemented quickly and easily — a no-brainer.”
- IT manager, large manufacturer
50 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Key outcomes of your pilot
Piloting PC power management will help IT professionals determine:
• Scope. Identify PCs and apps that can not be power managed.
• Impact on IT. Understand the impact of power management on the network and existing client management practices.
• Group users by tolerance. Create user groups based on tolerance for PC power management to serve as the basis for policy creation.
• Policy development. Tailor your approach (e.g. “scheduled”, “always-on”, “hybrid”) and frequency (e.g. monitors off after 15 minutes, system standby after 30 minutes) by user groups.
• Business case. Estimate the financial savings potential in aggregate and per PC, along with carbon emissions savings if that’s important.
Jason Smithwick
646-290-5400 x100
jsmithwick@newstarenergyservices.com
Luke Aulin
604-637-3333 x4082
laulin@faronics.com
Doug Washburn
+1 617.613.6348
dwashburn@forrester.com
www.forrester.com
Questions & Answers
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