Formal Approach Prom Issue

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Formal Approach is committed to creating the most exciting Prom Shopping experience on the planet! With thousands of in-stock prom dresses, you are certain to find the style that expresses your unique prom style.

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RUNWAY STYLES that will have them TALKING

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THEBEST DRESSES

featured at FASHION WEEK

LIMITEDEDITION DESIGNERDRESSES

NAMEDBEST PROM RETAILERINTERNATIONAL

PROM ASSOCIATION

prominsiderVipACTIVATE YOUR FREE ViP STATUS FOR EXCLUSIVE OFFERS

JOIN NOW!

YOUR Prom FashionFIGURED OUT!

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Enter to WIN

Activate your ViP status today!your favorite dress*

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We know exactly what youcan wear for every look.

FORMAL APPROACH

www.formalapproachvip.com

JOINFormal Approach ViPs

NOW!

fORMA

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Fearless

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Fearlesslooks that set the bar of high fashion with over the top lace and dramatic embellishment

FASHION

SCAN or visitinternationalprom.com

to view the entire Sherri Hill

Collectionand register to WIN!

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ED

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NEXCLUSIVELY

YOU-

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CAR

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. AvA

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LIM

ITED

QUA

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IES!

ON

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STED

IPA

RETA

ILERS

.

SCAN or visitinternationalprom.com

to view the entire Limited Edition

Collectionand register to WIN!

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can beEXCLUSIVELY yours with Limited Edition Designer Dresses available only at Trusted IPA Retailers. Our Limited Edition dresses are exclusive designs made in very limited quantities by Red Carpet Designers. Each Limited Edition dress illustrates the designers’ passion for impeccable prom fashion!

EXCLUSIVELYOURS

BE SOCIAL! Share your favorite prom looks.

#IPAProm#PromInsider#PromDress

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Charming

SCAN or visitinternationalprom.com

to view the entireLa FemmeCollection

and register to WIN!

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impressions in colorful lace and stylish chiffon

Charming

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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

SCAN or visitinternationalprom.com

to view the entire Night NovesCollection

and register to WIN!

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Glitter

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ALL OF THE

Glitteryou will ever need embelished exquisitelywith dramatic flair

AND GLAMOUR

SCAN or visitinternationalprom.com

to view the entire Riva DesignsCollection

and register to WIN!

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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ImpressionMAKE A LASTING

No matter how you express your style,

the impact comes from being you

SCAN or visitinternationalprom.com

to view the entire Tony BowlsCollection

and register to WIN!

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ImpressionMAKE A LASTING prominsiderVipBecome aSee page 3 for details.

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ShimmerSTRIKING

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ShimmerSTRIKING

SCAN or visitinternationalprom.com

to view the entire Party Time Formals

Collectionand register to WIN!

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AMPLIFY YOUR

Stylewith flirty flowing layers of sassy chiffon and luxurious lace

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Details

SCAN or visitinternationalprom.com

to view the entire Alyce ParisCollection

and register to WIN!

DEFINING

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Detailstailored and feminine with a touch of glamour

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SHIMMER AND

Shinemay melt some hearts with attention loving details

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SHIMMER AND

Shine

SCAN or visitinternationalprom.com

to view the entire Jasz Couture

Collectionand register to WIN!

ED

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STY

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BY R

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NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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Elements

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ElementsOF STYLEin sequins, overstated stones and show stopping hues are glitzy treasures for any prom night

SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.

Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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SparkleGET YOUR

ON

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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SparkleGET YOUR

ON

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Style fabulous silhouettes with sheerdetail equate to Super Model

Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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Style

Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

SCAN or visitinternationalprom.com

to view the entire Night MovesCollection

and register to WIN!

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Lavish in the party of the century

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Lavish

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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HELLO

Hollywoodown the red carpet with chic sparkle

and edgy lace

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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HELLO

Hollywood

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NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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37*visit internationalprom.com for contest details.

We know you just fell in love with that perfect prom dress!Now join our Pinterest Challenge,

show us what you loveand you could WIN!*

GET

Follow us on Pinterest by clicking “Follow All”

Repin one or more of your favorite dresses from our2014 Prom Dress Board

Tag your pins with #IPAProm#PromInsider #PromDress

Pinning WinningSTART

…making your pins the most “liked” can’t hurt!ps

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CoutureCHIC details that make an entrance

SCAN or visitinternationalprom.com

to view the entire Alyce ParisCollection

and register to WIN!

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Couture details that make an entrance

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Lace & Sequins

Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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Lace & Sequinsspeak a thousand words

Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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Artwork

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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ArtworkINTRICATE

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SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.

Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.

45

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your favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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Stunning

SCAN or visitinternationalprom.com

to view the entire Riva DesignsCollection

and register to WIN!

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Stunningsilhouettes with sheer bedazzled detail

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BoldAND BACKLESSanimated designswith crisp cutting

details shapebrilliant beauty

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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BoldAND BACKLESS

prominsiderVipBecome aSee page 3 for details.

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Catalog + Mobile =

SCAN this code with your iPhone

to instantly download Prom360 from the

app store

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DOWNLOAD THE FREE PROM360 APP AND YOUR READY FOR PROM!

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Catalog + Mobile = PROM360

IT’S AS EASY AS 1,2,3!

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DOWNLOAD THE FREE PROM360 APP AND YOUR READY FOR PROM!

NOW YOU CAN SEE AND SHARE MORE PHOTOS, REvIEWS AND ViP EvENTS RIGHT FROM YOUR MOBILE DEvICE

1. TAP into 1000’s of Designer Dresses

2. ACCESS exclusive shopping tools

3. ENJOY super Chic Red Carpet looks

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Your exclusive International Prom Association Retailerfeaturing the Sadie Robertson Live Original Collection by Sherri Hill

prominternationalassociation

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Your exclusive International Prom Association Retailerfeaturing the Sadie Robertson Live Original Collection by Sherri Hill

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You-niqueSTYLEwith eye-catching

hues both flattering and bold to show

off your instant intensity

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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You-niqueSTYLE

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DazzlingDRAMATIC

DETAILSfearless looks

in bold colors, elaborate

details and over the top designs

that will leave all eyes on you

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Dazzling

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ElectricHUE

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ElectricHUE

color and style transform the energy of

the night

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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SCAN or visitinternationalprom.com

to view the entire Jasz Couture

Collectionand register to WIN!

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Bling

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There’s no suchthing as too muchBling

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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SCAN or visitinternationalprom.com

to view the entire Party Time Formals

Collectionand register to WIN!

65

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ORNATELY EMBELLISHED

StatementsOF STYLE

ED

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NYO

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IQUE

STY

LES

BY R

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T DES

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vAILA

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BelleOF THE BALLone shade is lovely,

but what about two? Create a chicstyle by mixing

complementinghues

SCAN or visitinternationalprom.com

to view the entire Tony BowlsCollection

and register to WIN!

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BelleOF THE BALL

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SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.

Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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A TOUCH OFLacemake your entrance with a sophisticated confidence that you will ownthe night

your favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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STY

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BY R

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TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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INFUSED WITHExoticCOUTURE

76Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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GlamREADY, SET

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SpectacularAspire to be

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

Perfect Look...Perfect FitSTYLES AvAILABLE IN SIzES 14W-32W

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SpectacularAspire to be

Perfect Look...Perfect FitSTYLES AvAILABLE IN SIzES 14W-32W

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INSTAGRAM Contest

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#IPAProm#PromInsider#PromDress

TAG ITuse #IPAProm, #PromInsider& #PromDress to enter the contest

#

UPLOAD ITfollow us @internationalprom & upload the photo to your Instagram

SNAP A PHOTOof your favorite dress fromthe catalog

SHARE IT TO WINthe photo with the mostlikes WINS*

*visit internationalprom.com for complete rules and details.

Contest We’re celebrating our newest #hashtags and kicking off our first Instagram Contest!

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HOW TO ENTER

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GraceELEGANCE &

accentuatedby lace evokes

striking elements of gorgeous

coutureglamour

SCAN or visitinternationalprom.com

to view the entireLa FemmeCollection

and register to WIN!

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Gorgeous Glitz, Glamour and

Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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Gorgeous

Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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DramaticACCENTS

edgy swagger, chic sparkle, stupendous style are the key essentials for

your fearless arrival

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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DramaticACCENTS

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SCAN or visitinternationalprom.com

to view the entire Sherri Hill

Collectionand register to WIN!

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ShineYour moment to ...make it count

NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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Shine ...make it count prominsiderVipBecome aSee page 3 for details.

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SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.

Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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SCAN or visitinternationalprom.com

to view the entire Limited Edition

Collectionand register to WIN!

PRSRT STDUS POSTAGE PAID

PEWAUKEE WI 53072PERMIT NO.827

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ArtIN MOTION

super soft shimmer chiffon creates

a graceful air of timeless elegance

and glamour

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ArtIN MOTION

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SCAN or visitinternationalprom.com

to view the entireAllure Men Collectionand register to WIN!

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The views or claims made by this retailer are not the claims or practices of use of the International Prom Association, or it’s affiliate companies or retailers. QUANTITIES ARE LIMITED AND SOME STYLES MAY BE PERIODICALLY OUT OF STOCK. SHOP EARLY FOR THE BEST SELECTIONS! IPA Limited Edition dresses are distributed by the finest prom retailers in the U.S. This retailer is the only authorized IPA Limited Edition dealer in your area. For the best service and selection, purchase your prom dress from an authorized retailer. Favorite Dress Giveaway, Get Pinning and Start Winning, Instagram Contest and Allure Men by Jean Yves Giveaway are International Prom Association promotions. Other promotions may vary by retailer. For a copy of Terms and Conditions, please visit: internationalprom.com ©2014 International Prom Association

Enter to Win!

Give him the viP look too!

WIN aLimited EditionProm Tuxedo

from

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Become a viP PromInsider Now!See the entire Allure Men Collection andinstantly enter the Giveaway!

See page 3 to become a ViP PromInsider!

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