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ForintekCanada Corp.
BC Wood Specialties Group and Forintek CanadaBC Wood Specialties Group and Forintek Canada
The The Specialty Wood Products NetworkSpecialty Wood Products Network
Presentation to Island Coast Economic TrustPresentation to Island Coast Economic TrustNovember 17th, 2006November 17th, 2006
Bill Downing, CEO, BC WoodBill Downing, CEO, BC Wood
BC Wood Specialties Group
Specialty Wood Products Industry
A Company Perspective – Cedarland
Specialty Wood Products Network
Community Participation
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AgendaAgenda
ForintekCanada Corp.
BC Wood Specialties GroupBC Wood Specialties Group
Established in 1989, BC Wood is a not-for-profit industry association of over 250 members, dedicated to growing BC’s value-added industry.
Our mission statement is:
To assist BC’s secondary wood product manufacturers to grow faster by helping them access and exploit markets that they would not otherwise enter. By doing this BC Wood will maximize the dollar value of BC fibre and minimize the business risk by diversifying our members’ market activities.
ForintekCanada Corp.
BC Wood Specialties GroupBC Wood Specialties Group
Identify:
BC Wood uses the experience of BC-based and in-market staff and member firms, along with the most recent market research, to Identify specific opportunities.
Connect:
Connect BC manufacturers of value-added wood products with buyers - tradeshows, trade missions, seminars, WWIS, Global Buyers Mission
Engage:
Assistance with logistics such as overcoming barriers (e.g. language, cultural and regulatory issues), marketing material, following up on leads and finding distributors and/or agents
ForintekCanada Corp.
Specialty Wood Products IndustrySpecialty Wood Products Industry
Remanufactured Products Lumber specialtiesCustom processingCutstockDecking
Sawmill specialtiesFencingSidingBoxes, bins and crates
Engineered Wood Products Laminated beamsTrussesPanel boards
Treated woodLaminated veneer lumber
Millwork DoorsWindowsMouldingFlooring
Architectural woodworkTurned woodStairs
Cabinets Kitchen cabinetsVanity cabinets
Cabinets doorsCountertops
Furniture HouseholdRTA
Commercial & InstitutionalPatio
Pre-Built Homes Pre-fab buildings
Log Homes and Timber Frame Log homesPost & Beam
Timber frame homes
Industry Product Sector
ForintekCanada Corp.
Other Appearance Products, $0.4 BN
Cabinets, $0.4 BN
Wood Furniture, $0.7 BN
Other Value Added Wood,
$0.4 BN
Millwork, $1.2 BN
Structural EWP, $0.1 BN
OSB, Plywood, Veneer, $2.2 BN
Lumber, $9.1
Shipment Value 2004
Total: $14.5 BNSource: Woodbridge Associates
Specialty Wood Products IndustrySpecialty Wood Products Industry
Value-added industry on
Vancouver Island represents
approximately 1,330 jobs and $269
million in sales/revenue
Opportunity:The BC government has recognized that secondary manufacturing has the potential to play an increasingly significant role in maintaining the competitiveness of British Columbia’s wood products industry.
Growing the Value Added Industry in British Columbia - Strategic Directions – BC Ministry of Forests 2005
ForintekCanada Corp.
Specialty Wood Products IndustrySpecialty Wood Products Industry
ForintekCanada Corp.
Significant Potential
Source: Woodbridge Associates
Specialty Wood Products IndustrySpecialty Wood Products Industry
“volume to value”“economic zoning”“outsourcing”“optimizing the value-chain”“clustering”“revised tenure system”“tax incentives”
ForintekCanada Corp.
Specialty Wood Products IndustrySpecialty Wood Products Industry
Entrepreneur:
“An individual who organizes production, bears the associated risks, and reaps any resultant profits”
ForintekCanada Corp.
Specialty Wood Products IndustrySpecialty Wood Products Industry
New Product SalesOpportunity
New Process Lower CostsOpportunity
ForintekCanada Corp.
Timber Resource
Log Sorting & Merchandising &
Exporting & Custom Cutting
Primary Lumber
Manufacturing
Secondary Specialty
Wood Products
Manufacturing
Customers
Traditional Supply Driven
“PUSH”
Commodity Lumber Flow
SWPD Demand Driven “PULL”
Specialty
Wood Products Flow
☺SWPN Concept
SPECIALTY WOOD PRODUCTS NETWORK
Commodity Flow
$ Margin Add
Best Fit Use
Specialty Wood
Products
ForintekCanada Corp.
Cedarland Forest ProductsCedarland Forest Products
ForintekCanada Corp.
Cedarland Forest ProductsCedarland Forest Products
Genesis of a new product!
2001 - New distributor in UK/Ireland2003 - Met with architect in Ireland2004 - Mexican buyer2004 - Sample panels shipped to Europe
- Tradeshows in Ireland/UK- Demand is confirmed for an
commercial exterior panel
ForintekCanada Corp.
Cedarland Forest ProductsCedarland Forest Products
Product Development
• Product Specifications • Gluing• Coatings
• Protective• Fire
• Turn-key connector/fastener system
ForintekCanada Corp.
Cedarland Forest ProductsCedarland Forest Products
Production
• Investigated facilities in WA/OR/BC• Focused on BC because of multiple plants• Production split between Snowcap, Central Island Cedar and Canwood.• Difficult environment for quality control• Production now underway
ForintekCanada Corp.
Cedarland Forest ProductsCedarland Forest Products
Summary
• Huge investment for a small company
• Only possible because Cedarland had the
resources (time, capital and RM).
• But the story is not over - needs help with
training, more capital and marketing
ForintekCanada Corp.
Specialty Wood Products NetworkSpecialty Wood Products Network
•Marketing and Market Intelligence
•Product Development
•Innovative technology application
•Access to skilled people (Operational and Management)
•Business planning and entrepreneurial management
•Access to capital
•Access to raw material
ForintekCanada Corp.
The Specialty Wood Products NetworkThe Specialty Wood Products Network
Opportunity SalesProduct
•Market Intelligence •Product Development
•Production Technology
•Skills Training
•Raw Material
•Market Development
•Market Access
Capital and Business Planning
ForintekCanada Corp.
Current Approach
• BC Wood Specialties Group delivers the
marketing programs.
• Forintek Canada delivers the technology
transfer and product development program
The Specialty Wood Products NetworkThe Specialty Wood Products Network
ForintekCanada Corp.
New Approach• BC Wood Specialties Group and Forintek Canada
propose to join forces (leverage strengths and
resources) to create a new platform that better services
the secondary wood products sectors in BC.
• SWP Network will act as a single point of service delivery
(contact) for BC manufacturers.
The Specialty Wood Products NetworkThe Specialty Wood Products Network
ForintekCanada Corp.
Direct Delivery by SWP Network- Market Development, Market Access and Market
Intelligence Services- Technology Transfer:
Implementation and Process Improvement- Product Development- Raw Material Sourcing
Sub-Contracted Delivery- Skills Development- Business Planning - Capital Sourcing
The Specialty Wood Products Network
ForintekCanada Corp.
Industry
Marketing
Prod. Dev
Tech Transfer
Raw Material Sourcing
Training Business Planning Capital
The Specialty Wood Products Network
ForintekCanada Corp.
SWP Network - Structure and GovernanceSWP Network - Structure and Governance
SWP Network Board of Directors
Japan
China
United States
EuropeanUnion
Korea
Marketing Advisor
Marketing Advisor
Marketing Advisor
Marketing Advisor
Marketing Advisor
Marketing Advisor
Marketing Advisor
Technology Advisor
Technology Advisor
Technology Advisor
Technology Advisor
Technology Advisor
Technology Advisor
Technology Advisor
Advisory Committee
Advisory Committee
Advisory Committee
Advisory Committee
Advisory Committee
Advisory Committee
Advisory Committee
Finance
Admin
Marcom
Technology In-Market
Staff F&AMarketing
Raw Material
Raw Materials Advisor
Raw Materials Advisor
Raw Materials Advisor
Raw Material Advisor
Raw Material Advisor
Raw Material Advisor
Raw Material Advisor
Sector
Reman
EWP
Millwork
LHTF
Pre-Fab
Furniture
CabinetNote: Some advisors will
service multiple sectors.
ForintekCanada Corp.
• Fund an advisor on Vancouver Island
• Access to capital and HR.
• Infrastructure - build with wood and create a
local market!
Community ParticipationCommunity Participation
ForintekCanada Corp.
The Specialty Wood Products NetworkThe Specialty Wood Products Network
… “The impact of traditional comparative factors such as labour costs, interest rates, exchange rates, security of raw material supply, physical infrastructure, distance to market and economies of scale are inescapable, and some other regions of the world may have an advantage over BC in various combination of these factors. However, studies have shown that qualitative aspects such as management capability, entrepreneurial orientation, market knowledge, work force skills, innovation and adoption of new technologies are often what determine successful performance”.
Shultz and Gorley (2006)
ForintekCanada Corp.
Thank You
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