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fmc services and billing. agenda. TILAB and its role in italian context choices available for fixed, mobile and integrated operators the best position various routes to full fixed-mobile convergence trends, initiatives... service layer as a key point - PowerPoint PPT Presentation
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november 2005 ITALO MILANESEconvergent billing FMC SERVICES AND BILLING
fmc services and billing
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
agenda•TILAB and its role in italian context
•choices available for fixed, mobile and integrated operators
the best position•various routes to full fixed-mobile convergence
trends, initiatives... service layer as a key point
•new services to be invented and deployed
which is the best choice?
•management & billing • consequences • requirements• opportunities• legacy and new architectures
BUT from the services perspective... not from the point of view of an expert on billing...
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Italian market trends (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Different roles for a TLC Operator
Fixed operator• defensive position• vs traffic erosion and
substitution• leverage on indoor services,
BB and VAS
Mobile operator• current
aggressive/expansive position
• risk of saturation for GSM?• 3G ?
Fixed AND mobile operator• advantages of both
operators• trends of the market• savings & optimisations
BEST POSITION...
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
The Telecom Italia Network Model(excerpt from: S. Pileri, Piattaforme abilitanti ed evoluzione della Rete – Notiziario Tecnico Telecom Italia, #1, 2004, pg11-19)
Revenue Generation Focus
Optical PacketBackbone
Optical PacketBackbone
Service MgmtPlatform
Service MgmtPlatform
Wired AccessWired Access
Voice & Video
Telephony Services
Voice & Video
Telephony Services
Wireless AccessWireless Access
Data Communication Services
Data Communication Services
Content Delivery Services
Content Delivery Services
Data
Voice
Video
Cost Efficiency Focus
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Different convergences
•terminal• multiradio terminals• fixed/mobile network
indipendence •network control
• IMS• SIP
•management/logistic• single billing• unified customer
care/complaints• operations &
maintenance• informative services... etc
•service execution/delivery
• SDP• web services• OSA...
•service creation• fast prototyping• test and trial
approach• shorter time to
market
SERVICE LAYER
(TISPAN, 3GPP)
(UMA,FMCA)
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
TI convergent services portfolio 2007 (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Another view about convergent services
many families: voice (VoIP, VoWLAN etc) video/multimedia SWIS combinational SMS activated personal communication mobile office security based localisation/context
awareness ....
BUT THESE ARE ONLY FEW
EXAMPLES... o for each family
which is the best implementation?
o how to choose most interesting features without a crystall ball?
o how to fast prototype and test ?
o ...
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
SCE as a key tool Sevice lifecycle in traditional service - timeline
Service lifecycle in innvative NGN
IDEA DEVELOPMENT SIMULATION &
TESTING DEPLOYEMENT PROVISIONING
for fastening development/ simulation/ deployment/ provisioning phases
for controlling the whole service life cycle for separating service and execution/network
layers: bigger indipendence from vendors
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
STARSLEE & STARSCE: the TILAB tools
•developed by TILAB on the base of StarSIP, the Telecom Italia reference SIP platform
•used by all the research project in TILAB involved in innnovative next generation services creation and trials
Service Diagram
XML XML
Service descriptor
StarSLEE
Service Execution Environment
XML XML XML XML XML XML XML XML XML XML XML XML
MPCC RA
Component Container
Event Router
… RA
MMS - C RA
SMS - C RA
SBB impl
SOAP RA
SMS - C
SMS event
SIP / IMS - AS
SIP RA
IMS network
Service Creation Environment
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Some convergent features...
from the point of view of the customer it should be fine to have:•one brand•one catalogue•one contact point for
• buying• complaining• signalling problems• changing some configuration• ...
•one bill• ex-post “cross” billing• pre-paid tools
•one authentication method
CONSEQUENCE NEW REQUIREMENTS IN PARTICULAR FOR BILLING PROCEDURES/ ARCHITECTURES
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
BUT from the operational point of view...
all the traditional FCAPS functional area have to be involved by convergence:•fault•provisioning•accounting•performance/QoS•security
CUSTOMER NEEDS
OPERATOR SAVINGS AND OPERATIONAL OPTIMISATION
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Savings expected from convergence optimisation... (excerpt from: M.Tronchetti Provera, Meeting with the Financial Community 2005 )
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Some additional requirements in the next generation services area...•flexibility in the set up of new services metaphors
• application to person• person to person• rich messaging• session based services• fixed-mobile roaming• contents• ...
•real time QoS delivery vs real time billing•flexible billing policies (not only flat policies)•pre-paid policy vs subscription•event based billing •content based vs volume based•horizontal platform vs vertical platforms•independence between CDR production and (legacy?) billing systems...
...each point can be seen as an opportunity or as a threat...
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
... And a question...
which are the real products/services to be sold by the TLC operator?
• the connectivity (bandwidth/time/bits...) with QoS with the knowledge of what is transmitted (attention to
p2p!!!)• the contents• some security items (authentication as a product?)• brokerage of the services for third parties• value added and classical services/applications (usual role)
The answer is: probably everything... and now...But is the BSS architecture adequate to those purposes?
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NOVEMBER, 2005 CONVERGENT BILLING fmc SERVICES AND BILLING italo milanese
Some conclusions and suggestions... legacy systems to be taken into account flexibility and openness as key attributes for the BSS avoid vertical solutions and prefer horizontal
platforms pre-paid lesson from mobile experience to be
exploited in the convergent arena OSS architectures to be reviewed on the basis of a
deep operational processes revision opportunities of using convergent billing for selling
“other” stuff in addition to the traditional items
if an opportunity is not exploited it can become a threat....
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