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Mission Statement
Index
Flying Bison is a hometown favorite in Buffalo. The team is friendly, creative, and caring. The reapplication of this branding process was to convey that same hearty and friendly character, while also updating the company to a more modern feel.
Mission Statement i Index iiLogo Strategy 1Color Pallete 3Typography 4Logo Usage 5 Mthodology 6Motifs 7 Photo Themes 8Taglines 9 Letterhead 10Print Applications 11 Stationary 13 Package Design 14 Signage 15Vehicle 17 Uniforms 18Website 19 Mobile App 22 Commercial Storyboard 23
i ii
1 2
Logo Strategy
Buffalo is a city born from the industrial revolution. We love our retro-fits, micro-breweries, and everything in between. When deciding how to compose this logo, industrial lettering was the main inspiration. Combined in the center are an “F” and half of a “B”, surrounded by a ring. I decided to keep the wings in the logo, but simplify them to express a cleaner look..
Variations
FLYING BISON
BREWING COMPANY
Typography
MODERN NO. 20This is the main typeface used in the logo and also in any display font for web, print, etc.
PORTER BOLDThis font will be strictly used for headings, Taglines,and to highlight important information.
Color Pallete
These colors are specifically picked for the Flying Bison branding campaign and should not be strayed away from for any reason whatsoever.
PANTONE 7405 UR-218G-170B-0
PANTONE NEUTRAL BLACK CR-34G-34B-35
PANTONE 877 CR-138G-141B- 143
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Inappropriate
These guidelines should always be followed for the most optimal use of the Flying Bison logo. The logo should never be compressed. Porter Bold should never be used within the logo. Lastly, the color of the logo should never be changed.
FLYING BISON
BREWING COMPANY
Logo Usage Methodology
The ring always has the heaviest line weight, represented by X. The next heaviest is around the inner mark, represented by 1/2X. And lastly, the wings have the lightest weight, represented by 2/5X.
BREWING COMPANYText should be same height as ring, and it’s own width away from the ring.
Wings are a ring’s width away from the exterior of the ring.
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MOtifs
Sub-Mark
Photo Themes
Industrial, perspective shots. Typically taken from further away. However, if the perspective is upon a certain object, the photo may be taken up close. High resolution photographs only.
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Taglines
FLYing bison.As cold as your ex s Heart.
We ve got your back and your brews.
,
,
LetterHead
F L Y I N G B I S O N
B R E W I N G
C O M P A N Y
To Whom It May Concern,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam fringilla, tellus sed cursus tristique, massa augue ultricies nulla, elementum facilisis massa justo sodales dolor. Nunc eu mattis sapien. Etiam vestibulum risus non tincidunt commodo. Cras pellentesque tincidunt viverra. Etiam nec est nunc. Sed sit amet bibendum massa, at elementum nunc. Praesent a scelerisque erat. Vestibulum non augue augue. Nullam in tincidunt ante. Sed tempus posuere tincidunt. Duis mattis aliquam dui. Maecenas fringil-la arcu fringilla ipsum dignissim, non maximus neque rhoncus. Aenean id porttitor urna.
Morbi vel tincidunt felis. Suspendisse nec efficitur elit, vel finibus eros. Sed hendrerit viverra quam nec convallis. Integer ac risus velit. Morbi sed mauris varius, mollis tortor et, mollis tortor. In vel neque ante. Nullam vitae pulvinar mi, hendrerit sagittis dui. Praesent vitae turpis tincidunt, tempor est eu, commodo lacus. Ut dapibus volutpat malesuada. Nunc nec laoreet nisi.
Suspendisse rhoncus, erat vel convallis vestibulum, metus massa viverra tellus, sit amet consequat tortor odio vel lorem. Nullam sed scelerisque leo. Fusce sed turpis tempor, convallis urna sed, tempor enim. Maecenas lacinia sed lectus eget tristique. Integer nec fermentum nisi. Curabitur sit amet est vel purus aliquam blandit. Nunc vitae ligula nibh. Donec id nibh euismod, gravida felis et, scelerisque dui. Phasellus ultrices sem sed arcu vehicula ullamcorper id at dolor. Quisque malesuada sed urna vel eleifend. Aliquam gravida vitae nunc eget volutpat. Donec leo odio, feugiat a quam eget, scelerisque accumsan purus. Nam iaculis tellus sit amet dignissim dictum. Etiam luctus ex eu nunc eleifend lacinia. Nunc vel hendrerit eros. Cras et commodo risus.
Yours Truly,Tim Herzog
840 SENECA ST.BUFFALO, NY14210T: 716.873.1557 109
Print Apps
FLYING BISONBREWING COMPANY840 SENECA ST.BUFFALO, NY 14210T: 716.873.1557
The Muffin Man13 Drury LaneEver After 88888
tim herZOGFOUNDER
840 SENECA ST.BUFFALO, NY
14210T: 716.873.1557
FLYING BISON BREWING COMPANY
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Stationery PackageDesign
Irish StyleRed Ale
Beer bottles should all have the same design, only the name and description changes.
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Vehicle Uniforms
Flying Bison is all about being personal and friendly, so that needed to be reflected within the uniforms. Instead of standard polos, workers can choose between two different colored baseball 3/4 sleeves. These shirts will assure comfortness and happiness within the employees.
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Home
About
Contact
Our Beers
Affiliates
Home
About
Contact
Our Beers
Affiliates
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer quis fringilla sem, a egestas nisi. Donec porta et ante eu consectetur. Praesent elementum augue ac sem dictum, eget fringilla velit feugiat. Nullam ultrices purus eu nisi placerat rutrum. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam convallis iaculis diam, accumsan convallis tortor semper sed. Proin euismod efficitur ultricies. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus porttitor libero ut enim maximus lobortis. Suspendisse euismod blandit purus, vitae suscipit est hendrerit eu. Vestibulum rhoncus, turpis vitae vehicula consectetur, erat urna lobortis erat, quis facilisis quam turpis vitae neque. Aenean id nibh rhoncus, rhoncus lorem nec, cursus urna. Sed accumsan mollis convallis. Praesent a arcu mi. Phasellus interdum finibus tristique.
Fusce posuere fermentum sagittis. Curabitur lobortis metus est, vitae lacinia sapien facilisis nec. Phasellus eu lobortis odio. Integer sem diam, luctus sit amet massa a, pretium dictum nisi. Morbi et diam eget ipsum dapibus auctor. Proin dignissim eget arcu sit amet finibus. Vivamus cursus libero pellentesque odio ornare euismod. Nulla dignissim tellus sapien, at condimentum velit dapibus id. Nulla non sagittis eros. Donec cursus vulputate sem quis rhoncus. Etiam congue sagittis nulla bibendum venenatis. Donec dictum eros ut nisi posuere facilisis. In dignissim ex eget purus suscipit lobortis.
Mobile App
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